Flybuys becomes first local loyalty program to tap Unlockd's rewards app

Customer loyalty program is offering consumers the chance to earn bonus points for viewing content, advertising on their mobile phone

Flybuy’s decision to reward loyalty program members with points for viewing advertising, surveys and videos on their phones is about getting better engagement with customers via a device sitting at the heart of their everyday lives.

Flybuys has become the first loyalty program provider to join forces with Unlockd on its new Earn Wall, a feature within the vendor’s Rewards app that allows users to complete activities such as viewing videos and taking surveys, in addition to viewing ads when they unlock their phone. In return, users can collect up to 4000 bonus flybuys points every month.

“Our members are in complete control of their rewards and earning potential, and can opt-in to as many activities as they wish,” Coles GM of loyalty, insights and flybuys, Alex Chruszcz, told CMO. “They can then redeem the bonus points they collect on our rewards, including money off their shopping, travel and other great flybuys rewards.”  

As one of Australia’s largest loyalty programs, Chruszcz said it had constantly looking for new and more innovative ways to create greater value for members. The team saw Unlockd as a unique opportunity to achieve that. The pair launched the partnership in August 2017.  

“The Unlock Rewards Android app rewards our members for the time they spend on their mobile phones, which is an everyday activity for most of us,” Chruszcz continued. “We’ve already seen a high-level of engagement, and the feedback from members has been very positive about having another way to collect bonus points.”    

Unlockd’s mobile platform allows consumers to convert time spent viewing ads on their devices into rewards, such as discounts off their mobile phone bill, free additional data or entertainment content. Its CEO, Jane Martino, said the flybuys partnership had helped solidify the company’s evolution into a broader rewards-based platform.  

Australia-based Unlockd already works with a number of streaming and telco providers in multiple markets globally, and partnered with the likes of News UK, Twitter, Yahoo, Facebook Audience Network, McDonalds, British Airways and Doritos. It also recently raised US$23 million in funding to help expand its presence in Asia.  

“We’ve always had a vision to provide value to customers, whether that be in mobile credit or data, entertainment content, loyalty points or other verticals of ‘value’ consumers would like more of in return for seeing content, ads and offers when unlocking their phones,” she said.  

“We knew Australia would be a strong market to launch our Unlockd Loyalty offering, given a huge 84 per cent of Australians are enrolled in at least one loyalty program and flybuys is one of the largest.”  

The challenge for most, however, is active engagement. Martino point to a 2016 US Frost and Sullivan survey, which estimated there were 3.8 billion loyalty memberships, equal to over 10 memberships for every US resident. Yet only 46 per cent were estimated to be active.  

Unlockd is focused on keeping loyalty members engaged and rewarding them for that engagement, she said.  

“As a new alternative to making a purchase in-store, loyalty members can now use their free time and attention to accrue points,” Martino said. “It’s all done on their preferred device – one that we all use constantly use and take with us everywhere.  

“So now loyalty programs can be even more rewarding, and not always rely on us spending more, which many of us cannot always afford to do.”  

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

  

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in