“Facebook used to be a space for brands to connect with their followers and fans – now we are an advertising platform.” This was part of the opening address from Stephen Scheeler, Facebook’s head of ecommerce, at a retail marketing conference in May.

Former Australian Marketing Institute (AMI) chief executive, Mark Crowe, has become the new head of Brand Finance Australia.

Marketing must sit at the heart of business decision-making and the boardroom table if organisations want to stay ahead of the competition and embrace ever-higher customer expectations.

The traditional marketing pitch needs to be abandoned in favour of brand trust with consumers, according to DDB Worldwide global chief creative officer, Amir Kassaei.

Brands looking for authentic audience and social engagement must produce content that triggers an emotional response then get out of the way of interaction, according to Buzzfeed’s executive director of international strategy.

Google has overtaken Apple as the world’s most valuable global brand, according to BrandZ’s 2014 Top 100 Most Valuable Global Brand list.

Kinetic Super is ramping up its content marketing spend as it looks to drive brand awareness and knowledge of superannuation across its target market of 25 to 45-year olds.

Several content marketing experts claim the Australian Labor Party’s contentious decision to launch its own ‘Labor Herald’ news service could be a winning brand exercise provided it is backed up by a strong, long-term strategy.

Branding experts say the decision by security researchers to give the Heartbleed technology security vulnerability a visual brand identity was a clever way of raising its profile globally, and compare its effectiveness to the Y2K millennial bug.

Salesforce ExactTarget has released an Australasian State of Marketing annual report which shows data and analytics to be the top area of investment for regional marketers this year.

The future for businesses is in customer insights and utilising data intelligence to fuel innovation and development, Lloyd Banking Group’s UK lead for interaction claims.

Nearly half of all Australian online shoppers would abandon a purchase if the brand experience online was poor, a new report claims.

Customer engagement is top of mind for increasing numbers of organisations, but it was apparent at the Customer360 Symposium that brands are finding it difficult to demonstrate and justify the value of these efforts in a way that resonates with executive leadership.

Australian pet supply retailer, Paws for Life, has appointed former Sony head of brand marketing to become its first chief marketing officer (CMO) as it looks to embark on its next phase of development.

If you are an Australian marketer, chances are you’re currently wondering how to improve your content marketing strategy.

Putting the emphasis on customer engagement and lifetime value rather than acquisition is key to future commercial growth, according to a leading customer experience expert.

Woolworths has appointed a former marketer from archrival Coles to become the supermarket’s first CMO.

Only 10 per cent of senior marketers have strong alignment and synergy between functional heads when it comes to ensuring a single customer experience for their brand, new CMO Council research has found.

Authenticity is vital for brands in their quest to win over digital audiences and improve interaction, claims SBS CMO, Helen Kellie.

Customer centricity comes down to your people, organisational culture, and your ability to delight customers through innovation and service, the co-founders of Eventbrite claim.

Personalisation is the current catchcry of marketers looking for a way to better demonstrate value to their customers. For the marketing team behind the Best Western group, it’s also the personality of each member location that provides the foundation for brand and customer success.