Brand Strategy

Buddying up to build Swimming Australia's brand and community connection

From Australia’s golden beaches to backyard swimming pools, any kid who has ever ventured into the water knows the importance of having a buddy nearby. So it’s not surprising that as Swimming Australia’s CEO, Eugenie Buckley, propels her organisation into the uncharted waters of brand building, she has buddied up with Publicis Groupe and its Queensland-based managing director, Simone Waugh.

Digital Marketing

CMO profile: How Reckitt's consumer hygiene marketing chief is rethinking value

Are we back to normal? It’s a question marketers are increasingly seeking an answer to as Australia continues its progress out of the pandemic in 2022. And it’s a question Reckitt Benckiser’s recently appointed marketing director for the consumer hygiene portfolio, Florence Paoli, is putting a lot of thought into.

Leadership

CMO profile: Rebuilding AMP’s brand reputation

When Renee Howie told people she was joining AMP, she got more than a few raised eyebrows. But as the marketing leader tells CMO, she had good reasons for wanting to take on the brand and business challenge.

Leadership

CMO profile: Bringing the Ampol brand back

Bringing an 80-year-old iconic Australian brand back to life after a quarter of a century is a rare honour for a marketing leader to take on. According to Jenny O’Regan, chief brand officer at Ampol Australia, her marketing training across businesses from McDonalds to Big W and IGA provided solid smarts for the once-in-a-career opportunity.

Digital Marketing

How this startup locked in loyal customers

While many direct-to-consumer startups were out raising millions of dollars to recruit customers and build their brands, Rob Ward and Chris Peters were finding that solving a real customer problem gave them all the momentum they needed to build a global business.

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CMO's top 10 martech stories for the week - 9 June

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Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

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The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

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Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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