We all know the digital revolution has completely transformed the way consumers are interacting with brands, and that a lot of businesses are finding it hard to catch up. One way to closing this brand gap is to understand consumer behaviour and build a brand experience that meets these new needs.
If you are an Australian marketer, chances are you’re currently wondering how to improve your content marketing strategy.
In a recent survey of Australian marketers by the Content Marketing Institute (CMI) and Association for data-driven Marketing and Advertising (ADMA), 96 per cent were found to be investing in content marketing, and 61 per cent plan to ramp up spending in 2014.
Yet just 29 per cent believe their content efforts are effective. It’s perhaps not surprising; CMI’s founder and CEO, Joe Pulizzi, describes content marketing as being in the “early adoption phase” and requiring new types of customer engagement measurements, internal skillsets, attribution models and technology. So how can you ensure you don’t fall into this camp and improve your chances of success?
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