Using technology to build relationships, data to understand customers and connecting through deeply human experiences to keep them is how Macquarie Bank’s retail brand is looking to build scale.

Chantal Walker is a marketer who loves a challenge. But two years ago, if you’d asked her what she thought about joining the superannuation industry, she would have told you it’s not her thing.

If there’s one principle Judo Bank’s Kevin Ramsdale consistently uses to guide the specialist lending and banking group’s marketing approach, it’s knowing when to act and importantly, when not to.

Qantas has united its airline and loyalty marketing under one chief marketing officer as part of a restructure of the team geared at better uniting the two sides of the business and improving marketing efficiency.

NFTs and augmented reality are becoming an increasingly important part of the engagement arsenal as Penfolds looks to cement its luxury brand status and attract younger consumers, its marketing chief says.

Would you put your brand into the hands of a complete stranger? For a rapidly increasing number of Australian marketers, the answer is yes.

Even before she took the CMO job, Taz Bareham knew JobAdder’s branding and Adder snake iconography would hinder its geographic expansion and ability to win over larger in-house corporate recruitment teams.

Investing is a serious business, and one that poses significant consequences for reckless or risky behaviour. But it can also deliver rewards above and beyond just financial gains, especially for those investors who enjoy the thrill of picking winners.

Brands need to get over “perfection paralysis” and just start getting on with the job of addressing sustainability if they want to rise up and meet the expectations of their consumers.

For Australian ready meals company, My Muscle Chef, ‘strength’ was originally defined in physical terms, with its products catering to nutrition seekers in the workout crowd. But as the company began looking to expand beyond its initial success as a direct-to-consumer food business, head of marketing, Liam Loan-Lack, and his team started questioning exactly what strength means in today’s context.

Reclaiming Target’s heritage in affordable quality products and harnessing digital to get people to fall back in love with the brand is the sustained objective of general manager of marketing, Jamima White. And nearly 12 months into the role, she’s spearheaded new ways of working and a masterbrand strategy enterprise-wide in order to achieve it.

It was the combination of founder passion, startup mentality, fast-growing and disruptive business model and ASX-listed backing that enticed Alastair McCausland to become the chief marketing officer of Camplify.

“It’s been proven time and again that building brand equity has not just brand benefits, but genuine commercial benefits,” said Stake chief marketing officer, Bryan Wilmot.

Online tradie marketplace, hipages, has hired two new faces to join its marketing management team.

Woolworths Group has debuted a new visual brand identity in an attempt to better reflect its collective businesses and impact.

We delve into the sonic branding strategy of three leading brands - Menulog, Mastercard and Colgate Palmolive - and ask their marketing leaders: What does it take to make sonic branding sing?

Have you ever wondered what you would sound like if you were a melody? Do you suspect your favourite cheese brand would have strident tones of sauciness if it could talk? How about your Xbox – have you ever paid attention to the ding it makes every time you choose an option from the menu? And what about what you hear while on hold to your bank, telco or insurance provider: Does it scream personality?

It’s the psychology of getting people to fall in love with a brand that drives Chatime’s chief marketing officer, Joanna Robinson. And having built her career foundations in FMCG marketing, she has plenty of experience to bring to the task at the bubble tea maker.

The second episode of CMO’s new video series on 2022 readiness: Delivering marketing impact in the next normal is now live!

Bunnings has leapt eight places to become Australia’s strongest brand while Woolworths is the country’s most valuable, according to the latest Brand Finance charts.

Digital capability, the right agency partnerships and solid brand fundamentals are on the priority list for Mighty Craft’s marketing and retail director as she works to fuel sustainable growth across the Australian craft industry player.