Stories by Azadeh Williams

Australia’s Privacy watchdog has released a new report recommending both Coles and Woolworths make enhancements to their customer loyalty programs to ensure consumers’ personal information is looked after appropriately.

It’s a simple gaming app, but experts say Pokemon Go’s surge in popularity is proof that customers are well and truly AR-ready – so expect a lot of imitators.

Today’s job candidates are more proactively engaged in learning about an employer’s brand or employer value proposition than ever before, a new report claims.

Today’s customers expect brands to deliver more authentic marketing messages that connect and resonate with them, says Kellogg’s Australia marketing director, Tamara Howe.

The fight to get noticed in the social media battlefield means the pressure is on brands to make their marketing campaigns more innovative, creative and engaging than ever before.

Peter MacCallum Cancer Centre (Peter Mac) announced it launched a new site in partnership with the Icon Agency in an effort to boost community engagement and enhance the user experience.

South Australia's largest automobile club, the Royal Automotive Association (RAA), has launched 'myRAA', a new mobile app that extends its More for Members program and aims to boost customer experience and member loyalty.

Marketing leaders who can demonstrate accurate measurement of the lifetime value of customers and the impact of marketing activities on customer retention are most likely to succeed as influencers and get bigger budgets, a new report found.

The financial industry is under increasing pressure to create more engaging experiences that help attract and retain customers. For Bank of Queensland’s general marketing manager, Toby McKinnon, focusing on improving a bank’s brand and cultural approach can have some exciting customer outcomes.

A rise in tech adoption in the retail space has seen consumer demands for more integrated and seamless experiences rapidly shifting, but not necessarily in the way retailers expect.

Unicef Australia has appointed former NRMA group CEO, Tony Stuart as its new CEO.

It’s challenging to find innovative ways to stand out, but it’s even harder to make your purpose-led brand message heard through all the noise. Speaking at the Sustainable Brands Event 2016 in Sydney, four leading brand experts discussed their tried and tested strategies to better position their purpose-led companies to get the right response from customers.

Mobile is quickly emerging as a vital component for ecommerce, but despite its growing use, companies are failing to deliver a truly satisfying mobile customer experience, a new study claims.

The rising trend of sustainable corporate practises and eco-friendly business models are changing the way businesses communicate with customers, but is the message getting across?

Consumers are increasingly aware fast fashion is having a detrimental impact on the environment and communities, with its high volumes of cotton consumption, sweatshop working conditions and toxic industrial waste.