Stories by Azadeh Williams

Conversations have always been at the heart of customer service and brand engagement. But the proliferation of digital technology, mobile devices and now messaging apps have brought a new age of direct commerce to life, making it possible for brands to engage in more personalised dialogues with customers anywhere and anytime.

In a highly commoditised global marketplace, building a sustainable brand with purpose can be a complex and formidable task.

Brands with purpose are surfacing as champions of customer engagement and sustainable success, but many others are still making costly marketing mistakes.

The marketing landscape is becoming fiercer than ever before, forcing businesses to re-think internal strategies to ensure a better and more relevant customer experience.

The key function of marketing is to underpin the building of a profitable business – and you need to focus on customers to build sustainable business growth, author and chairman of MarketCulture, Dr Linden Brown, said.

Australian travel distribution company Helloworld’s marketing experts reveal how implementing a new social management tool can help optimise sales and drive customer engagement, while effectively improving productivity.

Choosing the right vendor can make or break a marketing strategy, so it’s no wonder marketers are more scrupulous than ever before.

In the past twelve months, global food delivery company Foodoora’s marketing team has made leaps and bounds in its efforts to attract and retain a growing customer base.

Advertising contributes a mammoth $40 billion to the Aussie economy and is a key driver behind employment, competition and innovation, a recent report found.

Trying to ensure your sustainable brand message is heard in a heavily competitive marketplace means finding innovative and creative ways to engage customers. Kellogg’s digital marketing team has recently been on overdrive to succeed.

Apen Nutritionals and digital agency, Deepend recently joined forced to give the S-26 range a whole new layer of brand offering, while streamlining its content marketing strategy.

Many brands are still delivering lacklustre digital experiences that are resulting in poor customer satisfaction, a loss of loyalty and advocacy, a new report claims.

A customer-first attitude starts with the right marketing culture within an organisation, but experts agree it is easier said than done.

Effective talent management in one country is challenging enough for any modern marketer, but add 60 different countries and 29 languages, and it becomes no mean feat.

More than ever before, brands are turning to the power of technology in an effort to attract, engage and retain customers in new and innovative ways.