Experienced FMCG and retail marketer becomes non-executive director for Australian Institute of Food Science and Technology
The Australian Institute of Food Science and Technology (AIFST) has brought on Mars Food marketing chief, Bronwyn Powell, as a non-executive board member.
The experienced marketing professional boasts of 30 years’ experience in brand and marketing management, working across a raft of FMCG brands including Snackfoods, George Weston Foods (Tip Top Bakeries), SPC Ardmona (Coca-Cola Amatil), McDonald’s Australia, Oporto & Yum! Restaurants International, Kellogg’s, Patak’s, Tip Top, Burgen and Smith’s Crisps.
Credit: Mars Food Among career highlights are the launch of the Abbott’s Village Bakery brand locally in 2012. More recently, Powell has worked to rejuvenate the 75-year-old MasterFoods brand, and oversees a product portfolio that also includes Dolmio, Uncle Ben’s, Seeds of Change and Kantong.
In a statement, the pair noted Powell’s proven ability to develop new concepts, products and strategies that change businesses, along with her retail and quick service restaurants credentials in the US, Canada, UK and Australia and at a global level.
Powell said she was looking forward to joining the AIFST Board and contributing to the future success and growth of the iconic organisation. The institute has been around since 1967 and represents food system professionals across the ecosystem.
“AIFST has supported Australian food industry professionals for more than 50 years in so many ways, from education and training to networking, industry conferences, mentorships and career development,” she commented. “The institute provides food scientists and technologists with a unique platform for collaboration and growth that enables the industry to drive the technology and food science innovation required for Australia to meet its future food needs.
“I’m looking forward to using my marketing and digital innovation experience to help enhance the services AIFST provides members and the wider Australian food science community. It’s a wonderful opportunity to contribute on key strategic issues facing the industry in a fast-moving food innovation environment.”
Powell commenced the role in May and is serving a three-year term.
You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
