Last chance for marketing leaders to get their submissions in as nominations close Monday 24 August 2020
A reminder to all the extended final submissions deadline for the CMO50 2020 is Monday 24 August 2020.
The CMO50 has always been a celebration of marketing leadership innovation and effectiveness. But this year, we know such achievement is intertwined with pushing through the COVID-19 crisis and being able to sustain impact for brands in the face of challenging and unprecedented market conditions.
This year’s CMO50 judges are well aware of the difficulties many marketing leaders have negotiated and navigated in the last six months – the plans derailed, the budgets slashed, the teams forced into lockdown, the acceleration of digital, and more. We know the resiliency, adaptability and grit required to keep brands salient and teams motivated during this time has been significant. And that’s what we are looking to celebrate through this year’s CMO50 program.
Check out our recent interviews with CMO50 judges, David Morgan and Andrew Baxter, for some insights into how they are rating marketing impact in this unprecedented COVID-19 climate.
In order to be considered for the CMO50 2020, marketing leaders must complete the CMO50 questionnaire, which is available here.
The CMO50 program is open to the top Australia-based marketing leader for their organisation with Australian marketing P&L responsibility. Further details on the CMO50 program, criteria, our judges, and previous leaders can be found in our CMO50 portal.
CMO will announce the final list in October via our website, magazine and via our special CMO50 event.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
