We're back with the second of our quick-fire video chats with CMO50 judges to discuss what it takes to be recognised for effectiveness and innovation in 2020.
This time, CMO is delighted to be joined by Andrew 'Billy' Baxter, arguably one of Australia's most connected marketing and agency leaders.
Thought leader, marketer and board director, Andrew is a senior advisor to KPMG's entrepreneurial Customer, Brand & Marketing Advisory business, as well as a senior advisor to BGH Capital, and the adjunct Professor of Marketing at the University of Sydney. Andrew is also a non-executive director at Australian Pork, Indigenous Business Australia (Tjapukai), the Sydney Symphony Orchestra and the Lord Mayor’s Charitable Foundation. Prior to this he was the CEO of two of the country's largest communications agencies, Publicis and Ogilvy, where he was a trusted counsel to many of Australia's most iconic brands.
Andrew regularly writes and speaks about the future of marketing, in a world where both consumers and technology are ever-evolving. He has been named as one of LinkedIn's Top 40 Australian influencers, recognised by Campaign magazine as one of the Top 5 Agency Leaders in Australia and New Zealand, and the winner of Australian Marketing Institute's Sir Charles McGrath Award for his significant contribution to the field of marketing.
Andrew is a Fellow of the Australian Marketing Institute, a Fellow of the Australian Institute of Company Directors, and holds a Bachelor of Business (Marketing) from Monash University.
CMO50 nominations are open now and due to close on 24 August 2020. Make sure you get your submission completed. All the details and questionnaire are available here.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.
With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.
Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.
Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.
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