CMO50 2020: Andrew Baxter on judging effectiveness and impact this year

We're back with the second of our quick-fire video chats with CMO50 judges to discuss what it takes to be recognised for effectiveness and innovation in 2020.

This time, CMO is delighted to be joined by Andrew 'Billy' Baxter, arguably one of Australia's most connected marketing and agency leaders.

Thought leader, marketer and board director, Andrew is a senior advisor to KPMG's entrepreneurial Customer, Brand & Marketing Advisory business, as well as a senior advisor to BGH Capital, and the adjunct Professor of Marketing at the University of Sydney. Andrew is also a non-executive director at Australian Pork, Indigenous Business Australia (Tjapukai), the Sydney Symphony Orchestra and the Lord Mayor’s Charitable Foundation. Prior to this he was the CEO of two of the country's largest communications agencies, Publicis and Ogilvy, where he was a trusted counsel to many of Australia's most iconic brands.

Andrew regularly writes and speaks about the future of marketing, in a world where both consumers and technology are ever-evolving. He has been named as one of LinkedIn's Top 40 Australian influencers, recognised by Campaign magazine as one of the Top 5 Agency Leaders in Australia and New Zealand, and the winner of Australian Marketing Institute's Sir Charles McGrath Award for his significant contribution to the field of marketing.

Andrew is a Fellow of the Australian Marketing Institute, a Fellow of the Australian Institute of Company Directors, and holds a Bachelor of Business (Marketing) from Monash University.

CMO50 nominations are open now and due to close on 24 August 2020. Make sure you get your submission completed. All the details and questionnaire are available here.