CMO50 2020: David Morgan on what judges want to hear from CMOs

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Welcome to the first of our quick-fire video chats with CMO50 judges to discuss what it takes to be recognised for effectiveness and innovation in 2020.

As you all are hopefully aware, this year’s nominations are now open and have been officially extended to a final deadline of 24 August.

In conversations CMO has had with our judges as well as many of you about this year’s program, it’s clear there is some uncertainty and fear around marketers showing 'effectiveness' when revenues are down and the market conditions are so difficult.

We know it’s not been easy necessarily keeping the lights on for some of you; while for others, the sheer scale of communication work involved during the last 6 months has been all-consuming. So we thought why not get our CMO50 judges to talk through such concerns and tell us in their own words, what they’re looking for this year.

First up is David Morgan, arguably one of Australia’s most senior and internationally experienced marketing guys with leadership roles locally, regionally and globally for the likes of Samsung, Standard Chartered Bank, Nestle, Citibank and HBOS, and Bankwest. David now runs MORGAN, an international marketing consulting group covering training, consulting, metrics, creating and expertise.

David is also the longest serving CMO50 judge, having helped with the program since its inception in 2015.

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