CMO50 2020: David Morgan on what judges want to hear from CMOs

Loading the player ...

Welcome to the first of our quick-fire video chats with CMO50 judges to discuss what it takes to be recognised for effectiveness and innovation in 2020.

As you all are hopefully aware, this year’s nominations are now open and have been officially extended to a final deadline of 24 August.

In conversations CMO has had with our judges as well as many of you about this year’s program, it’s clear there is some uncertainty and fear around marketers showing 'effectiveness' when revenues are down and the market conditions are so difficult.

We know it’s not been easy necessarily keeping the lights on for some of you; while for others, the sheer scale of communication work involved during the last 6 months has been all-consuming. So we thought why not get our CMO50 judges to talk through such concerns and tell us in their own words, what they’re looking for this year.

First up is David Morgan, arguably one of Australia’s most senior and internationally experienced marketing guys with leadership roles locally, regionally and globally for the likes of Samsung, Standard Chartered Bank, Nestle, Citibank and HBOS, and Bankwest. David now runs MORGAN, an international marketing consulting group covering training, consulting, metrics, creating and expertise.

David is also the longest serving CMO50 judge, having helped with the program since its inception in 2015.

Featured Whitepapers

More whitepapers

Latest Videos

More Videos

Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

Read more

Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

Read more

Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

Read more

Here’s an article on solving the most complex customer queries without a delay. Hope it helpswww.engati.com/blog/address...

soham

How to manage social media during Covid-19

Read more

Thank you for explaining the rules. This article covers the principles of design, which arrange the elements of art into a composition. ...

Pierce Fabreverg

Reports: Brands have an important role to play during the COVID-19 crisis - if they're useful

Read more

Blog Posts

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Winning means losing in the game of customer retention

At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.

Linda O'Grady

Data Strategy Partner & Business Partner, CX Lavender

Sign in