McConnie swaps Big Bash for Foxtel sports marketing

Big Bash League head at Cricket Australia joins Foxtel's marketing function

Head of Big Bash League at Cricket Australia, Kim McConnie, is switching the physical pitch for broadcasting, and is joining Foxtel’s marketing team.

McConnie has been recruited as the new director of marketing for sport, replacing Adam Ballesty, who quit the role after a six-month stint.

McConnie has spent the last 18 months as general manager of The Big Bash, and boasts of 12 years of marketing leadership. Prior to Cricket Australia, she spent 14 years at PepsiCo, most recently as its head of sports marketing in the US. She officially takes up the Foxtel post on 8 April.

“This is a key appointment for Foxtel and we are very excited that Kim will be joining the team,” Foxtel’s chief sales and marketing officer, Kieran Cooney, said in an internal email to staff. “We are looking forward to her arrival next month.”

The appointment comes following several marketing leadership departures from Foxtel in recent months. The latest this week was group head of lifestyle and digital marketing, Brigitte Slattery, who is joining NBC Universal International Networks.

Last week, Foxtel’s long-time GM of advertising sales and brand partnerships, Andrew Mulready, also confirmed his departure after a decade with the pay TV company.  

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in