It’s become crystal clear that if you’re going to be successful in the ever-shifting marketing landscape, you need to be able to change direction, and fast. Fluidity and agility are key, and that’s why having technology, media and creative playing on the same team is going to be crucial for the successful marketer or agency.
The Interactive Advertising Bureau (IAB) has appointed a new executive consultant and board member to its ranks.
Former REA head of media strategy and operations and IAB executive board member, Jonas Jaanimagi, has been appointed as exectuve consultant, and will provide support for the IAB Technology Council and working groups, as well as driving initiatives including the Ad Portfolio update.
“Jonas is a godfather in the world of advertising technology,” IAB Australia CEO, Vijay Solanki, said. “He knows the tech, how it connects with business commercials and he also knows how to connect the technology community. His understanding of the digital ecosystem will be critical in the key projects we have lined up for him.”
Meanwhile REA Group’s executive general manager of media and marketing, Libby Minogue, has joined the organisation’s board. The board member of Tennis Australia is recognised as a digital leader in media advertising and brings to the IAB 20 years of experience from roles in Australia and overseas.
“There is a vast and deep pool of talent and experience in and around the IAB,” she said. “Its board, staff, member base and extensive industry network, both here and overseas, are perfectly positioned to tackle the challenges the industry faces and move us forward, and it’s good to be a part of that momentum.”
According to Solanki, Minogue will be the fourth woman of nine appointed board members, and will help steer the IAB in new directions this year.
“Libby is an awesome addition to the board,” Solanki added. “Her strong commercial knowledge and leadership in digital is already proving invaluable to the IAB.”
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