​IAB announces executive and board appointments

Leaders in media and marketing take on the online advertising association’s new executive and board positions

The Interactive Advertising Bureau (IAB) has appointed a new executive consultant and board member to its ranks.

Former REA head of media strategy and operations and IAB executive board member, Jonas Jaanimagi, has been appointed as exectuve consultant, and will provide support for the IAB Technology Council and working groups, as well as driving initiatives including the Ad Portfolio update.

“Jonas is a godfather in the world of advertising technology,” IAB Australia CEO, Vijay Solanki, said. “He knows the tech, how it connects with business commercials and he also knows how to connect the technology community. His understanding of the digital ecosystem will be critical in the key projects we have lined up for him.”

Meanwhile REA Group’s executive general manager of media and marketing, Libby Minogue, has joined the organisation’s board. The board member of Tennis Australia is recognised as a digital leader in media advertising and brings to the IAB 20 years of experience from roles in Australia and overseas.

“There is a vast and deep pool of talent and experience in and around the IAB,” she said. “Its board, staff, member base and extensive industry network, both here and overseas, are perfectly positioned to tackle the challenges the industry faces and move us forward, and it’s good to be a part of that momentum.”

According to Solanki, Minogue will be the fourth woman of nine appointed board members, and will help steer the IAB in new directions this year.

“Libby is an awesome addition to the board,” Solanki added. “Her strong commercial knowledge and leadership in digital is already proving invaluable to the IAB.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

If creative, media and technology were bedfellows

It’s become crystal clear that if you’re going to be successful in the ever-shifting marketing landscape, you need to be able to change direction, and fast. Fluidity and agility are key, and that’s why having technology, media and creative playing on the same team is going to be crucial for the successful marketer or agency.

Jason Dooris

CEO and founder, Atomic 212

Why 2017 will herald a resurgence of values-based marketing

It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.

Jacqueline Burns

Founder, Market Expertise

Why customer experience driven growth is set to take off

Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.

Not to mention that the full realisation of the "implosion of trust" recorded in the Edelman Trust Barometer 2017 leaves the move to valu...

Walter Adamson

Why 2017 will herald a resurgence of values-based marketing

Read more

loved the Qantas airline and hyundai one

Furqan Bin Rizwan

10 examples of virtual reality marketing in action

Read more

Someone needs a swift kick up the bum for such an idiotic idea.

random

​Why a degree is no longer enough to get you hired as a skilled marketer

Read more

The frequent flyer programs are the new profit machines for airlines all over the world, as they have morphed to be mass marketing machin...

Steve@iFLYflat

Velocity frequent flyers program strong performer in mixed half-year for Virgin

Read more

Hi Jennifer, thanks for sharing these info regarding the digital marketing trends.I've created a related video to this topic, would you m...

Fabio Carry

Predictions: 17 digital marketing trends for 2017

Read more

Latest Podcast

More podcasts

Sign in