Vodafone scraps CMO role, merges sales and marketing

Newly created role follows departure of chief marketing officer, Loo Fun Chee

Ben McIntosh
Ben McIntosh

Vodafone Australia will scrap its CMO position and merge marketing and sales into one team following the departure of CMO, Loo Fun Chee.

The telco has appointed its director of sales, Ben McIntosh, to the newly created role of consumer business unit director, effective 30 January. In a statement, Vodafone CEO, Inaki Berroeta, said the decision will see sales and marketing activities united under one leader and one team, which he claimed would create a more streamlined structure and seamless end-to-end processes.

McIntosh has been with Vodafone since 2014, and previously spent 17 years at Harvey Norman as general manager of technology and entertainment retail.

“This change will set us up for future growth, and build on the momentum we are achieving in the market," Berroeta said. “The consumer business unit will drive our ambition to deliver the very best product, service and experience for our customers.”

Berroeta also thanked Chee for her contribution as CMO over the past two years and wished her well as she relocates back to Malaysia for family reasons.

Chee assumed the role in November 2014 following the departure of Kim Clarke. Prior to joining Vodafone, Chee was with Globe Telecom. Her resume also included stints in channel and retail marketing with Maxis Communications, as well as client services positions at JWT in Malaysia covering brands such as Citibank, Unilever and Nestle.

During Chee’s time with the telco, milestones included the launch of the MyMix product, as well as improvements in the brand’s Net Promoter Score, a key indicator of customer advocacy. The telco has spent millions working on its network infrastructure after experiencing years of customer dissatisfaction and negativity.

Just this week, Vodafone announced a five-year deal with Ericsson and Cisco to future-proof its core mobile and IP network.

McIntosh said he was excited by the challenges of the new role.

“Not only is Vodafone’s network world class, but we also have the service and product to give our customers a truly great experience – and with what we have planned, it’s only going to get better,” he said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Cannes 2018: The Big Not Easy

This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.

Richard Brett

CEO, opr

CMOs are talking the CX talk, but not yet walking the walk

Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

Google is more like a utility. Does a road have a brand? No. Do we use it daily? Of course! And the idea of Taylor Swift as an unbrand be...

Davy Adams

Why Gartner thinks brands are too uptight about strategy

Read more

My father had ALS (amyotrophic lateral sclerosis) for 3 years His first symptoms were weakness in his hands and losing his balance which ...

Janice Tollis

Why Gartner thinks brands are too uptight about strategy

Read more

The things who have mentioned are very convincing and will certainly work.

Lunna Walker

Xero evolves to fit a changing marketplace

Read more

The use of the virtual reality and the additional reality in marketing are only the first steps to the unlimited possibilities. When you ...

Viri VR

Treasury Wine Estates ramps up consumer engagement with augmented reality app portfolio

Read more

Personally, I know about using virtual reality in VR games or when watching movies. I live in Melbourne and often visit a club - https://...

Rafe Frost

3 brand new virtual reality experiences in action

Read more

Latest Podcast

More podcasts

Sign in