Stories by Azadeh Williams

Digital Marketing

Why marketers need to embrace the power of location

The Pokemon Go app that took over the world in July not only put augmented reality back on the map, it also threw location intelligence back in the spotlight as a powerful way to engage consumers and build strong customer relationships.

Digital Marketing

4 epic mistakes marketers must avoid when using location intelligence

Location intelligence and geo-mapping can be powerful ways to connect with customers and provide a more personalised, tailored and relevant experience. But placed in the wrong hands, and the technology can quickly spiral into annoying your customer and ultimately, ruin your customer relationships.

Digital Marketing

What skills do CMOs need to drive the future marketing function?

The age of digital disruption hasn’t just seen technology’s star rise in the marketing function; it’s also placed a firm emphasis on agility. And with consumer expectations only expected to increase, experts believe the future of work for marketers is one where things are even more dynamic and collaborative.

Digital Marketing

Swinburne and Adobe claim first with digital marketing course

Swinburne University and Adobe have partnered on a new digital advertising technology major and minor degree aimed at provide students with the digital marketing skills they need to deliver on industry’s fast-paced technological requirements.

Digital Marketing

DigitasLBi and Oracle join forces on new agency

​Marketing and tech agency DigitasLBi and Oracle are launching DigitasLBI OSG (Oracle Solutions Group), a new practice aimed at developing and delivering innovative digital experiences using the vendor's technology.

Digital Marketing

​How Caterpillar revived an untapped market segment

Caterpillar’s marketing communications manager and certified brand advocate, Connie LaFlamme unveiled how the brand revived its relatively untapped compact and small equipment market segment and revived its customer engagement strategy to boost sales and revenue.

Digital Marketing

Getting your brand ready for augmented reality

In the past year, there’s been an augmented reality explosion as more brands embrace the technology offerings to boost customer engagement and create a buzz around their products.

Digital Marketing

​How Nearmap leveraged tech to grow its market share

The past decade has seen an explosion of subscription-based business models such as, Netflix and Spotify, and their popularity is proof customers are renting over purchasing more than ever before.

Supporting Association

Blog Posts

Un-complicating multi-channel marketing: 5 actionable steps

There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.

Aaron Agius

Co-founder and managing director, Louder Online

People in vegan houses shouldn't throw bacon

Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?

Abbie Love

Strategist, Ikon Communications

The role of the CMO is evolving: Are you keeping up?

My (amazing) vacation in the Galapagos Islands earlier in the year got me thinking about Charles Darwin and his theory of evolution. What does this have to do with the role of today’s CMO, you ask? Plenty.

Sheryl Pattek

Vice-president, executive partner

It’s excellent aiming to resurrect the complete within the hearts and minds of connected customers, moreover because the terribly relevan...

CMO Interview: How Kodak’s global CMO is bringing the brand back from the brink

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Great to see ActiveCampaign's growth funded with some serious money.As a platform, it's up there with the usual suspects in terms of feat...

Lawrence Ladomery

CMO's top 10 martech stories for the week - 13 October

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Kerry Edwards

Open Colleges taps into social for better student interaction

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Or just go to sites like www.shopsthatshiptoaustralia.c... and others and be sure that the stores will send to where you live :-)


Why online shopping is like dating – RedBalloon CEO

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Personalisation is the key. Customers demand a very relatable and well defined CX where the sincerity and understanding of their disposit...

Hitesh Parekh

In pictures: Improving cutomer experiences through smart personalisation

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