Stories by Azadeh Williams

Digital Marketing

6 epic mistakes marketers make when rolling out a VOC program

While most organisations understand the significance of a voice of the customer (VoC) program, many are still struggling to execute their strategy effectively. Here are six fatal mistakes marketers are making and how to avoid them.

Digital Marketing

Making the tactile experience digital at T2

A highly tactile brand with a focus on the in-store experience can often overlook the power of digital. But at T2 Tea, leveraging technology is boosting both offline and online customer engagement.

Digital Marketing

​How Myer is leveraging technology to boost customer experience

At Myer, we’re trying to boost customer experience and we want to enable that through technology,” Myer’s chief digital and data officer, Mark Cripsey, said. “It’s not about leveraging technology for the sake of it, but you need to use it as a means to an end, which is the customer experience.”

Digital Marketing

​Sur La Table’s 5 website tips to boost customer engagement

“When I say the website should be the hub of the brand, I get some funny looks from people, but even if you have a bricks-and-mortar store, visuals online can still affect sales,” Sur La Table’s senior vice-president of digital, Kevin Ertell, said. Speaking at the Online Retailers Conference 2016 in Sydney, Ertell argued retailers need to build an engaging, visually-driven website to help influence customers and strengthen a community around your brand.

Digital Marketing

​Tackling the customer feedback data minefield

A voice of the customer (VoC) program can be a powerful way marketers can collect customer feedback, mine that feedback for insights, and then incorporate those insights into business decisions - but what happens when there’s just too much data to manage?

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Blog Posts

What does the CMO of 2017 look like?

The marketing landscape continues to evolve, and leading marketers are working hard to ride the wave. So what does it take to stand out from the pack?

Andrew Haussegger

Co-founder and CEO, Green Hat

The real asset of small data – getting granular unearths opportunities

When most marketers use the word ‘data’, what springs to mind are large sets of numbers, Excel spreadsheets, cloud-based IT systems and complicated algorithms. Big data speak is the mot du jour. There is even a big data Week in London called the Festival of Data.

Pip Stocks

CEO and founder, BrandHook

Digital Transformation challenges for CMOs

New problems are rarely fixed by applying old thinking. In the last decade, a combination of circumstances has evolved that requires new thinking from marketers. This new thinking takes advantage of the digital environment and transforms business as we know it.

Mark Cameron

CEO, Working Three

Blessing of new technology we are enjoying the latest products. We could not imagine that we will get in the future these kind of product...

Ernest S. Bull

10 examples of cutting-edge marketing tech - Slideshow - CMO Australia

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it is natural that agriculture needs innovatons. I'd say that it's a must. by the 2050 there will be 1/3 more people on the planet and no...

mariobros77

How a new digital and data strategy for agriculture is helping farmers innovate

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Need to improve your customer journey? We're excited to announce that we are holding that we are holding two more sessions of our sellout...

Proto Partners

Customer journeys: The new differentiation battlefield - Customer insights - CMO Australia

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Thanks Mark. A third of customers leave brands after one negative experience, thats why it is ever so important that we optimise EVERY in...

Proto Partners

Customer journeys: The new differentiation battlefield - Customer insights - CMO Australia

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Hi Kyle -- great piece. I couldn't agree with you more when you say that we as marketers are in the business of choice. I actually wrot...

Matthew Willcox

Tapping behavioural science for consumer influence

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