Mercer's marketing and customer chief promoted to global role

Financial services group's consumer marketing lead promoted to chief customer officer as part of a reshuffle of local ranks

Renee McGowan
Renee McGowan

Mercer’s chief customer and marketing officer, Renee McGowan, has been promoted to a global business operations role within the group and will relocate to New York later this month.

McGowan has been with Mercer in Australia for 10 years, initially as retail marketing chief before being handed the customer service functions, including marketing, as part of a Pacific role in mid-2013.

During this time, she has spearheaded Mercer’s Customer Transformation Strategy, a holistic step-change plan encompassing digital transformation, customer management and marketing automation. A key breakthrough was the launch of the group’s data analytics and customer insights platform, Mercer Edge, which now provides teams with a one-stop interactive view of customer insights.

McGowan was also listed 10th in the 2016 CMO 50 list of Australia’s most innovative marketers.

McGowan’s new role is global head of Mercer’s individual retirement savings business. She told CMO the strategic leadership position is focused on accelerating growth in the financial services group’s consumer business and will build off infrastructure she has helped developed locally.

McGowan will be replaced locally by current consumer marketing leader for Pacific, Cambell Holt, who now takes over customer strategy and experience including consumer services teams, consumer marketing, data and insights and digital and financial advice.

“This is wonderful recognition of Cambell’s achievements at Mercer, specifically his leading the transformation of our data and consumer marketing activities over the past two years,” she said.

Holt joined Mercer in January 2014. He was previous senior manager for global wealth marketing at ANZ, and held a number of marketing roles during his eight years with the banking group.

"I’m humbled by the opportunity, and excited to be leading Mercer’s consumer effort over the next phase of our growth and transformation," he said. "Renee and her leadership team have spent the past three years creating an excellent consumer capability, and I’m looking forward to building on that through the next stage in our evolution as a truly great consumer wealth business."

Mercer’s B2B marketing leader, Natalie Truong, who joined in April, retains her role but now reports directly to both Mercer’s European marketing leader and Australian CEO, Ben Walsh.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:+google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Behaviour change, by design

​We’re living in an age of unprecedented change. We experience with Oculus Rift, invest with Acorns, consume video through Hyper, tune into Pandora and navigate with Waze.

Glen Jeffreys

Head of UX, Deepend Group

Chat bots: How to use them commercially right now

I’m sure that many of you out there have heard a lot about chat bots (aka messaging bots) recently, and the fact that they are here to stay is pretty evident by now.

Deniz Nalbantoglu

Managing director, Webling-Interactive

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

There is a new digital capture tool called QuickTrials app (www.quicktrials.com) that allows people who conduct Field Trials to collect t...

Quick Trials

How a new digital and data strategy for agriculture is helping farmers innovate

Read more

Recommendation engine is a great example of AI / ML.

Francis Kim

Chat bots: How to use them commercially right now - Big data delivery - CMO Australia

Read more

This new logo is offensively bad! And stop flashing it at us in between points on the television coverage. Trying to subliminally program...

Simon

Tennis Australia unwraps new brand identity for Australian Open

Read more

Thanks, Nadia. It was so interesting blog for me because it helps me able to understand well on the basics of business and marketing conc...

MichaelBGreen

3 ways marketers can raise their executive influence

Read more

Having been to the AO on Wednesday for the first time in a number of years I was very impressed with the new branding. The event has evol...

Naomi

Tennis Australia unwraps new brand identity for Australian Open

Read more

Latest Podcast

More podcasts

Sign in