Guzman y Gomez CMO, Anna Jones, has parted company with the fast food chain after just 15 months in the role.
Jones joined the organisation after four years at Red Rooster, and was in charge of strategic brand direction across marketing, digital and customer experience. Among her achievements was helping launch the #fixfastfood movement, aimed at driving higher animal welfare in the fast food industry and a more socially responsible menu.
She also oversaw redevelopment of the brand’s mobile app and helped Guzman y Gomez obtain the highest score for customer satisfaction by Roy Morgan.
A commitment to more healthy and responsible foods also played a key part in Jones’ role at Red Rooster, where she helped remove artificial colours and flavours from the menu and secured a partnership with Sumo Salad. She also put in place the QSR’s first customer services program.
Jones joined Guzman y Gomez as its first c-level marketer and as part of a series of executive-level hires that also included a new CEO for A/NZ (former McDonalds UK chief, Mark Hawthorne), CTO, COO, chief of supply chain and head of property.
In an emailed statement, Jones said she believed everyone has a responsibility to use their positive to drive positive change.
“When I fell into the fast food industry five years ago, I couldn’t imagine an industry that needed a greater shift in direction,” she said. Jones did not disclose her next professional step but has hinted at looking for further opportunities that allow her to challenge the status quo.
“I have been fortunate enough to lead that kind of change in two inspiring fast food brands and I’m now excited to take my approach of challenging established thinking and go-to-market strategies to a new industry.”
Guzman y Gomez CEO, Mark Hawthorne, thanked Jones for her contributions over the past 15 months and wished her the best.
"We are committed to creating positive change in Australia’s fast food industry and will be continuing to build momentum with our #fixfastfood movement," he said. "An announcement regarding our new CMO will be made shortly."
Headlines of unacceptable waiting times to get onto Qantas will have many brand owners, chief executives and boards thinking, ‘thank goodness that is not us’. But Qantas isn’t the only company being inundated with calls with no reprieve in sight, it’s just dominating headlines right now.
As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.
The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.
As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...
Harry
How JobAdder's CMO is bringing the human truth to B2B rebranding
So many words, so little business benefit.
Brett Iredale
How JobAdder's CMO is bringing the human truth to B2B rebranding
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players
Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...
Munstar Cook
How Super SA put customers at the heart of its digital transformation
Its a informative post thanks for sharing
Galaxy Education
The people and process smarts needed to excel in omnichannel retailing