Chief marketing officer leaves role after just 15 months
Guzman y Gomez CMO, Anna Jones, has parted company with the fast food chain after just 15 months in the role.
Jones joined the organisation after four years at Red Rooster, and was in charge of strategic brand direction across marketing, digital and customer experience. Among her achievements was helping launch the #fixfastfood movement, aimed at driving higher animal welfare in the fast food industry and a more socially responsible menu.
She also oversaw redevelopment of the brand’s mobile app and helped Guzman y Gomez obtain the highest score for customer satisfaction by Roy Morgan.
A commitment to more healthy and responsible foods also played a key part in Jones’ role at Red Rooster, where she helped remove artificial colours and flavours from the menu and secured a partnership with Sumo Salad. She also put in place the QSR’s first customer services program.
Jones joined Guzman y Gomez as its first c-level marketer and as part of a series of executive-level hires that also included a new CEO for A/NZ (former McDonalds UK chief, Mark Hawthorne), CTO, COO, chief of supply chain and head of property.
In an emailed statement, Jones said she believed everyone has a responsibility to use their positive to drive positive change.
“When I fell into the fast food industry five years ago, I couldn’t imagine an industry that needed a greater shift in direction,” she said. Jones did not disclose her next professional step but has hinted at looking for further opportunities that allow her to challenge the status quo.
“I have been fortunate enough to lead that kind of change in two inspiring fast food brands and I’m now excited to take my approach of challenging established thinking and go-to-market strategies to a new industry.”
Guzman y Gomez CEO, Mark Hawthorne, thanked Jones for her contributions over the past 15 months and wished her the best.
"We are committed to creating positive change in Australia’s fast food industry and will be continuing to build momentum with our #fixfastfood movement," he said. "An announcement regarding our new CMO will be made shortly."Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.
The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Like we have been growing in technology since the first industrial revolution and never stopping but when it comes to businesses around t...
Bhooshan Shetty
Predicting the Future: Marketing science or marketing myth?
Was really informative. Customer retention is very important for companies as retaining customers are simpler compared to making new ones...
Bhooshan Shetty
Gartner survey: CMO spending hit by COVID-19
Couldn't agree more!The way AI and machine learning as evolved over these years, it has completely changed the look of marketing and cust...
Bhooshan Shetty
Marketing 2030 and the rise of the machines
JP 54, D2, and D6 EN590,JET A1 AVAILABLE ON FOB DIP AND TEST IN SELLER TANKWe Can supply Aviation Kerosene,Jet fuel (JP 54-A1,5), Diesel ...
Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
This article gave me a better understanding about content creation. I learned a lot like this website https://a2designlab.com/ also offer...
Ryota Miyagi
How Remedy is using digital marketing and commerce to drive conversion