Chief marketing officer leaves role after just 15 months
Guzman y Gomez CMO, Anna Jones, has parted company with the fast food chain after just 15 months in the role.
Jones joined the organisation after four years at Red Rooster, and was in charge of strategic brand direction across marketing, digital and customer experience. Among her achievements was helping launch the #fixfastfood movement, aimed at driving higher animal welfare in the fast food industry and a more socially responsible menu.
She also oversaw redevelopment of the brand’s mobile app and helped Guzman y Gomez obtain the highest score for customer satisfaction by Roy Morgan.
A commitment to more healthy and responsible foods also played a key part in Jones’ role at Red Rooster, where she helped remove artificial colours and flavours from the menu and secured a partnership with Sumo Salad. She also put in place the QSR’s first customer services program.
Jones joined Guzman y Gomez as its first c-level marketer and as part of a series of executive-level hires that also included a new CEO for A/NZ (former McDonalds UK chief, Mark Hawthorne), CTO, COO, chief of supply chain and head of property.
In an emailed statement, Jones said she believed everyone has a responsibility to use their positive to drive positive change.
“When I fell into the fast food industry five years ago, I couldn’t imagine an industry that needed a greater shift in direction,” she said. Jones did not disclose her next professional step but has hinted at looking for further opportunities that allow her to challenge the status quo.
“I have been fortunate enough to lead that kind of change in two inspiring fast food brands and I’m now excited to take my approach of challenging established thinking and go-to-market strategies to a new industry.”
Guzman y Gomez CEO, Mark Hawthorne, thanked Jones for her contributions over the past 15 months and wished her the best.
"We are committed to creating positive change in Australia’s fast food industry and will be continuing to build momentum with our #fixfastfood movement," he said. "An announcement regarding our new CMO will be made shortly."Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.
Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?
Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
You're suggesting that Taylor Swift is a non-brand because we don't know who she votes for, and then you suggest developing brand stories...
Brian 't Hart
Why Gartner thinks brands are too uptight about strategy
Indeed this is the great article but i will love to recommend you to read the case study of Walamrt for get the more and more customers. ...
Eva Buttler
5 steps to customer intelligence success
here is the good news now you can find the all adobe products at walmart .. read this news here at https://creditcardsfair.com/
Yasir Abbas
Adobe: Tech architecture, talent stopping companies making the experience shift
Google is more like a utility. Does a road have a brand? No. Do we use it daily? Of course! And the idea of Taylor Swift as an unbrand be...
Davy Adams
Why Gartner thinks brands are too uptight about strategy
My father had ALS (amyotrophic lateral sclerosis) for 3 years His first symptoms were weakness in his hands and losing his balance which ...
Janice Tollis
Why Gartner thinks brands are too uptight about strategy