Swinburne and Adobe claim first with digital marketing course

The two have unveiled a course to equip students with the digital marketing skills they need to deliver on industry’s tech requirements.

Swinburne University and Adobe have partnered on a new digital advertising technology major and minor degree aimed at provide students with the digital marketing skills they need to deliver on industry’s fast-paced technological requirements.

The course can be undertaken as part of a Bachelor of Business, Arts or Media and Communications at Swinburne and is part of a world-first educational partnership with Adobe. The major and minor courses integrate Adobe Marketing Cloud software and Adobe training materials, as well as accredited teaching practices to solve a graduate skills shortage in the international marketplace.

Presenting at Swinburne’s Hawthorn campus recently, Adobe's director of transformative and digital strategy, Mark Henley, highlighted the growing gap between industry need and graduate skills in the digital marketing space.

“The digital skills gap in Australia is growing exponentially, and recent research has shown that a quarter of businesses are finding it difficult to source digital employees," he said. "Due to this, Australian businesses are seeing a heavy toll on their business."

According to Henley, Adobe wants students to go into the world with a head start and be able to get a job as soon as they graduate - because employers want access to the skills they have.

“With the growth in digital marketing functions, increased automation, and use of new technologies, there is a real demand for graduates to be able to understand and know how to use Adobe software,” he added.

In its first semester of being offered, the initial unit has attracted significant interest, with 88 students already currently enrolled. Over the duration of the major and minor, students will be trained to undertake tasks in areas including digital analytics, search marketing, social media marketing and video marketing.


Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Why 2017 will herald a resurgence of values-based marketing

It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.

Jacqueline Burns

Founder, Market Expertise

Why customer experience driven growth is set to take off

Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.

Consistency and conversation: How branding and advertising can work better together

Advertising and branding are two of the most visible outputs of marketing, which is why getting them right is so important. However, too often the line between branding and advertising becomes blurred. This means advertising activity can be out of sync with brand, resulting in poor results for both functions.

Dan Ratner

managing director, uberbrand

Someone needs a swift kick up the bum for such an idiotic idea.

random

​Why a degree is no longer enough to get you hired as a skilled marketer

Read more

The frequent flyer programs are the new profit machines for airlines all over the world, as they have morphed to be mass marketing machin...

Steve@iFLYflat

Velocity frequent flyers program strong performer in mixed half-year for Virgin

Read more

Hi Jennifer, thanks for sharing these info regarding the digital marketing trends.I've created a related video to this topic, would you m...

Fabio Carry

Predictions: 17 digital marketing trends for 2017

Read more

Great news. Marketing automation can be very useful for companies at various stages of development. With so many tools out there it's bet...

Ben

How HBF rolled out marketing automation in eight months

Read more

I read a report that the business sector in Australia as a whole have yet to fully harness and see the proactive change that predictive a...

Alex Martin

Report: Predictive analytics, IoT, machine learning battle it out for marketing dollars

Read more

Latest Podcast

More podcasts

Sign in