Swinburne and Adobe claim first with digital marketing course

The two have unveiled a course to equip students with the digital marketing skills they need to deliver on industry’s tech requirements.

Swinburne University and Adobe have partnered on a new digital advertising technology major and minor degree aimed at provide students with the digital marketing skills they need to deliver on industry’s fast-paced technological requirements.

The course can be undertaken as part of a Bachelor of Business, Arts or Media and Communications at Swinburne and is part of a world-first educational partnership with Adobe. The major and minor courses integrate Adobe Marketing Cloud software and Adobe training materials, as well as accredited teaching practices to solve a graduate skills shortage in the international marketplace.

Presenting at Swinburne’s Hawthorn campus recently, Adobe's director of transformative and digital strategy, Mark Henley, highlighted the growing gap between industry need and graduate skills in the digital marketing space.

“The digital skills gap in Australia is growing exponentially, and recent research has shown that a quarter of businesses are finding it difficult to source digital employees," he said. "Due to this, Australian businesses are seeing a heavy toll on their business."

According to Henley, Adobe wants students to go into the world with a head start and be able to get a job as soon as they graduate - because employers want access to the skills they have.

“With the growth in digital marketing functions, increased automation, and use of new technologies, there is a real demand for graduates to be able to understand and know how to use Adobe software,” he added.

In its first semester of being offered, the initial unit has attracted significant interest, with 88 students already currently enrolled. Over the duration of the major and minor, students will be trained to undertake tasks in areas including digital analytics, search marketing, social media marketing and video marketing.


Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Behaviour change, by design

​We’re living in an age of unprecedented change. We experience with Oculus Rift, invest with Acorns, consume video through Hyper, tune into Pandora and navigate with Waze.

Glen Jeffreys

Head of UX, Deepend Group

Chat bots: How to use them commercially right now

I’m sure that many of you out there have heard a lot about chat bots (aka messaging bots) recently, and the fact that they are here to stay is pretty evident by now.

Deniz Nalbantoglu

Managing director, Webling-Interactive

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Great read, thanks for posting. MR should be seen as the holy grail for marketers and brands, as it offers an unprecedented capability to...

Barney

Interview: The business case for mixed reality in marketing

Read more

what a load of shit, and what a major stuff up... the new brand device is sterile, boring and just plain bad. Would be better suited to a...

James Yoi

Tennis Australia unwraps new brand identity for Australian Open

Read more

Cool stuff. https://blogs.adobe.com/digita...

Mary

Design thinking: Leading with experience

Read more

Conversation commerce is a double edged sword. Do it right and it can create customer delight. Do it wrong and it can lose customers.

Jinal Shah

Why conversational commerce is going to reshape customer engagement

Read more

I liked how Kmart decided on what to source- by placing a notional or real camera in the place of use, seeing what is touched the most in...

Jinal Shah

Kmart CEO details priorities to turn Target around

Read more

Latest Podcast

More podcasts

Sign in