Oracle Data Cloud launches new B2B data marketplace

The solution is set to help millions of B2B marketers improve targeting throughout the marketing funnel

Oracle Data Cloud has launched a new B2B audience data marketplace aimed at making programmatic and data-driven B2B marketing easier.

Oracle Data Cloud’s B2B audience solution is set to provide access to more 400 million business profiles through thousands of B2B audience segments that can be used to create customisable target segments. B2B marketers will be able to access more 700 enhanced Oracle B2B audience segments, as well as a wide B2B audience marketplace of over 4000 pre-built audiences from partners.

The new solution is designed to meet a number of specific B2B marketing needs including account-based marketing (ABM) and building audiences based on companies that have purchased a specific enterprise solution in the past. The solution also digitally targets professionals who have attended or are considering attending specific industry events related to a business’ products, and offers the tools for users to upload and reach their prospect and customer databases through digital marketing campaigns.

“Our B2B audience solution is designed to provide the digital targeting flexibility and scale that B2B marketers need,” Oracle Data Cloud's group VP, Rob Holland, said. "Our account-based marketing backbone recognises that effective digital B2B marketing should support a company’s sales goals by focusing on the accounts it is trying to reach.”

The B2B solution integrates proprietary insights from Oracle BlueKai, Datalogix and AddThis. Oracle Data Cloud’s B2B data also taps into strategic partnerships with B2B data providers including Bombora, Dun & Bradstreet, FullContact, Gravy Analytics, HG Data, Infogroup, PlaceIQ, and TransUnion and predictive analytics from Leadspace.

"The challenge for B2B marketers has been connecting the account-specific needs of sales with their broader digital marketing campaigns, so their campaigns reach their targets,” Cisco Systems' data scientist and marketing manager, Sean Beierly, said. “Oracle Data Cloud is helping us reach the right decision makers in the right companies across the many devices they use at scale.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

https://bit.ly/2qLgzmR Transform your life a proven digital blueprint

Okitoi Steven

How this banking group tackled a digital marketing transformation

Read more

Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...

Blue Mushroom Infozone Pvt Ltd

Out of home advertising companies strive for greater metrics and transparency

Read more

Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing

gve

How AMP is using AI to create effortless ‘experiences’

Read more

is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...

Sunita Madan

Society will decide where digital marketing takes us next: Oracle

Read more

This Blog is Very interesting to read and thank you for sharing the valuable information about Machine Learning. The information you prov...

johny blaze

What machine learning has done for the Virgin Velocity program

Read more

Latest Podcast

More podcasts

Sign in