Oracle Data Cloud launches new B2B data marketplace

The solution is set to help millions of B2B marketers improve targeting throughout the marketing funnel

Oracle Data Cloud has launched a new B2B audience data marketplace aimed at making programmatic and data-driven B2B marketing easier.

Oracle Data Cloud’s B2B audience solution is set to provide access to more 400 million business profiles through thousands of B2B audience segments that can be used to create customisable target segments. B2B marketers will be able to access more 700 enhanced Oracle B2B audience segments, as well as a wide B2B audience marketplace of over 4000 pre-built audiences from partners.

The new solution is designed to meet a number of specific B2B marketing needs including account-based marketing (ABM) and building audiences based on companies that have purchased a specific enterprise solution in the past. The solution also digitally targets professionals who have attended or are considering attending specific industry events related to a business’ products, and offers the tools for users to upload and reach their prospect and customer databases through digital marketing campaigns.

“Our B2B audience solution is designed to provide the digital targeting flexibility and scale that B2B marketers need,” Oracle Data Cloud's group VP, Rob Holland, said. "Our account-based marketing backbone recognises that effective digital B2B marketing should support a company’s sales goals by focusing on the accounts it is trying to reach.”

The B2B solution integrates proprietary insights from Oracle BlueKai, Datalogix and AddThis. Oracle Data Cloud’s B2B data also taps into strategic partnerships with B2B data providers including Bombora, Dun & Bradstreet, FullContact, Gravy Analytics, HG Data, Infogroup, PlaceIQ, and TransUnion and predictive analytics from Leadspace.

"The challenge for B2B marketers has been connecting the account-specific needs of sales with their broader digital marketing campaigns, so their campaigns reach their targets,” Cisco Systems' data scientist and marketing manager, Sean Beierly, said. “Oracle Data Cloud is helping us reach the right decision makers in the right companies across the many devices they use at scale.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Customer experience crisis: Proactively mitigating the risk of broken promises

Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from the company’s CEO, Oscar Munoz.

The politics of branding

There have been some real doozies lately. I’m speaking of campaigns where brands have dipped their toe in - or jump straight into the deep end – of the political spectrum, aligning with social causes that seem to be the flavour of the day.

Paul Chappell

Partner and managing director, Brand + Story

Thank you Shane Blandford for carrying my Smarketing vision into KM !

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

Thanks for helping me putting those threads of thoughts together. Simplification and connection - neat idea.

Mark Bayly

Tips from IAG on how to craft human-centred design

Read more

The problem with Box is that they made a couple of big mistakes - they first hired a bunch of unprepared kids and gave them big roles and...

Tim Woods

CMO interview: Why Box's marketing chief is rewarding staff for failing

Read more

At this point, being hit hard will also be subject for a detailed study. In honesty, too early to tell but there are precedents to follow...

Sean Lindeman

Australian Government to abolish 457 visa program

Read more

iflix is really a company with great potential. As a young company, iflix has forward-looking insights and able to identify data-driven m...

Serene Chan

How iflix used consumer intent data to gain 1 million subscribers in six months

Read more

Latest Podcast

More podcasts

Sign in