Oracle Data Cloud launches new B2B data marketplace

The solution is set to help millions of B2B marketers improve targeting throughout the marketing funnel

Oracle Data Cloud has launched a new B2B audience data marketplace aimed at making programmatic and data-driven B2B marketing easier.

Oracle Data Cloud’s B2B audience solution is set to provide access to more 400 million business profiles through thousands of B2B audience segments that can be used to create customisable target segments. B2B marketers will be able to access more 700 enhanced Oracle B2B audience segments, as well as a wide B2B audience marketplace of over 4000 pre-built audiences from partners.

The new solution is designed to meet a number of specific B2B marketing needs including account-based marketing (ABM) and building audiences based on companies that have purchased a specific enterprise solution in the past. The solution also digitally targets professionals who have attended or are considering attending specific industry events related to a business’ products, and offers the tools for users to upload and reach their prospect and customer databases through digital marketing campaigns.

“Our B2B audience solution is designed to provide the digital targeting flexibility and scale that B2B marketers need,” Oracle Data Cloud's group VP, Rob Holland, said. "Our account-based marketing backbone recognises that effective digital B2B marketing should support a company’s sales goals by focusing on the accounts it is trying to reach.”

The B2B solution integrates proprietary insights from Oracle BlueKai, Datalogix and AddThis. Oracle Data Cloud’s B2B data also taps into strategic partnerships with B2B data providers including Bombora, Dun & Bradstreet, FullContact, Gravy Analytics, HG Data, Infogroup, PlaceIQ, and TransUnion and predictive analytics from Leadspace.

"The challenge for B2B marketers has been connecting the account-specific needs of sales with their broader digital marketing campaigns, so their campaigns reach their targets,” Cisco Systems' data scientist and marketing manager, Sean Beierly, said. “Oracle Data Cloud is helping us reach the right decision makers in the right companies across the many devices they use at scale.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...

Martin Valovič

Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey

Read more

I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...

Catherine Stenson

Have customers really changed? - Marketing edge - CMO Australia

Read more

The biggest concern is the lack of awareness among marketers and the most important thing is the transparency and consent.

Joe Hawks

Data privacy 2021: What should be front and centre for the CMO right now

Read more

Thanks for giving these awesome suggestions. It's very in-depth and informative!sell property online

Joe Hawks

The new rules of Millennial marketing in 2021

Read more

In these tough times finding an earning opportunity that can be weaved into your lifestyle is hard. Doordash fits the bill nicely until y...

Fred Lawrence

DoorDash launches in Australia

Read more

Blog Posts

Highlights of 2020 deliver necessity for Circular Economies

The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Have customers really changed?

The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.

Emilie Tan

Marketing strategist, Alpha Digital

Cultivating engaging content in Account-based Marketing (ABM)

ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.

Joana Inch

Co-founder and head of digital, Hat Media Australia

Sign in