DigitasLBi and Oracle join forces on new agency

The newly formed DigitasLBI OSG is set to design, develop and deliver innovative digital experiences on Oracle Cloud technology in a single, integrated offering

Marketing and tech agency DigitasLBi and Oracle are launching DigitasLBI OSG (Oracle Solutions Group), a new practice aimed at developing and delivering innovative digital experiences using the vendor's technology.

Clients will have access to expertise from DigitasLBi, Oracle and Spindrift, DigitasLBi’s implementation experts for Oracle technology, through a single team. The two companies claim the collaboration is the first of its kind between leaders in cloud technology and a digital creative consultancy.

“Today’s brands are challenged to identify, understand and engage with current and prospective customers through a range of platform-based digital solutions often provided by multiple vendors,” DigitasLBi's chief strategy officer, Alan Davies, said. “OSG is launching to help clients overcome these challenges in a simpler way – by bringing together leaders in creative, digital technology and service delivery, in one team.”

DigitasLBi and Oracle are set to work together to design, develop and implement industry focused solutions that meet the changing needs of consumers and help build a single view of their customers’ digital portrait across all channels and be able to act on it.

“Personalisation and a seamless customer experience across channels are the immediate priorities for our customers in Asia-Pacific," Oracle APAC VP for customer experience, Brian Donn, said. "This partnership aligns CRM with marketing and ad tech, making it easier for organisations to quickly bring personalised, integrated experiences to their customers.”

OSG will be led by Spindrift’s CEO Ian Osborne and DigitasLBi’s global head of alliances, Trevor Smyth, and is now operational in the UK, USA, Middle East and APAC, with delivery centres in Berlin, Boston, Chicago, London, Milan, New York City, Paris and Utrecht. Within APAC, the initial focus will be on Singapore, Australia and Hong Kong, with a vision to expand operations across the region.

“OSG enables customer centricity by joining up data, media and platform in a single agency," Spindrift's CEO and co-founder, Ian Osborne, said. "This is a progressive move away from the traditional CRM, Ad Tech and marketing technology delivery managed by many agencies working on different parts of the conversion funnel."


Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

Read more

I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

rush essay reviews

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

Read more

Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

Read more

Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

Read more

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in