Channel Nine's content now streamed digitally on 9Now

Nine Entertainment Co announced its new streaming and video on demand product is now live

Australia's Nine Entertainment Co has taken the wrappers off its new streaming and video on-demand product, 9Now.

The service offers Australians access to all of Channel Nine’s live and on-demand content anywhere, anytime and across all devices. Other linear channels on the Nine platform, including 9Gem, 9Go and 9Life, will also be available to stream in coming months.

“Partnering up with global networks and suppliers to provide world-class technology, together with Nine’s premium content, has ensured that 9Now will deliver our premium content to the fingertips of all Australians in a seamless and simple experience,” said Nine Entertainment Co's chief digital and marketing officer, Alex Parsons.

“Users will have access to our content in HD, which is also unprecedented in Australia, and we will be continuing to rapidly innovate the way we distribute our content and connect with our consumers.”

Users will be asked to login once, using a Facebook login or an email and password, to enable the 9Now service to deliver relevant content, news and special offers, as well as user benefits such as being able to resume play on any video content across any device or platform.

Nine’s managing director of programming and production, Andrew Backwell, said he was looking forward to tracking the network’s audience across their different devices and giving them more of what they want in 2016.

“9Now gives us the platform, the distribution and the analytics to reach and understand our audience even more than we do today,” he said. “It’s been a great collaborative effort across the Nine business to launch 9Now and we all look forward to our audience live streaming and catching up on our great content.”

9Now has launched on Web, IOS, Android and HBBTV, with other connected services to follow, including Telstra TV, Apple TV, Chromecast, Sony, Samsung, LG, PlayStation, Xbox and Fetch TV.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Transform your marketing analytics to outperform your competition

As digital and offline brand experiences diversify, more customer data is becoming available to marketers. At the same time, the number of tools available to analyse this data is increasing rapidly. Leading marketers are taking advantages of these shifts and transforming their marketing analytics practices to outperform their competitors.

What CMOs get wrong with content marketing

Content marketing: It’s everywhere you look, and it’s a proven component of an effective marketing strategy. And yet more than half of all marketing professionals struggle with a lack of internal content creation resources.

Aaron Agius

Co-founder and managing director, Louder Online

Personalised marketing: Balancing what you can do with what you should do

With so many new data-driven and targeted marketing techniques now possible, businesses need to be careful they are not simply creating smarter and smarter spam. A recent study reveals some personalised techniques are doing more harm than good.

Mark Cameron

CEO, Working Three

It is heartening to see that the South Pole Group use a Balanced Scorecard to monitor progress. In such a complex area where communicatio...

Clive Keyte

How South Pole Group is tapping media intelligence for customer conversion

Read more

Having had the pleasure of working with Kim, she has one of the strongest strategic minds I have ever come across. She has the ability to...

Anonymous

Helloworld scraps CMO role

Read more

This is what happens when dealing with 3rd party technology, get technology inhale and never weary about this anymore .

KyleThomas

Criteo and Steelhouse legal spat escalates

Read more

Medibank is still in denial. Drummond is either lying, or being lied to. Telephone waiting times are 30 to 60 minutes, not 3 to 6.

sjc

Medibank CEO admits customer experience failings

Read more

Captivating imminent understudies at each phase of the basic leadership venture, and additionally giving custom-made and convenient data ...

braley45645@mail.ru

Charles Sturt University invests in marketing automation

Read more

Latest Podcast

More podcasts

Sign in