It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.
Australia's Nine Entertainment Co has taken the wrappers off its new streaming and video on-demand product, 9Now.
The service offers Australians access to all of Channel Nine’s live and on-demand content anywhere, anytime and across all devices. Other linear channels on the Nine platform, including 9Gem, 9Go and 9Life, will also be available to stream in coming months.
“Partnering up with global networks and suppliers to provide world-class technology, together with Nine’s premium content, has ensured that 9Now will deliver our premium content to the fingertips of all Australians in a seamless and simple experience,” said Nine Entertainment Co's chief digital and marketing officer, Alex Parsons.
“Users will have access to our content in HD, which is also unprecedented in Australia, and we will be continuing to rapidly innovate the way we distribute our content and connect with our consumers.”
Users will be asked to login once, using a Facebook login or an email and password, to enable the 9Now service to deliver relevant content, news and special offers, as well as user benefits such as being able to resume play on any video content across any device or platform.
Nine’s managing director of programming and production, Andrew Backwell, said he was looking forward to tracking the network’s audience across their different devices and giving them more of what they want in 2016.
“9Now gives us the platform, the distribution and the analytics to reach and understand our audience even more than we do today,” he said. “It’s been a great collaborative effort across the Nine business to launch 9Now and we all look forward to our audience live streaming and catching up on our great content.”
9Now has launched on Web, IOS, Android and HBBTV, with other connected services to follow, including Telstra TV, Apple TV, Chromecast, Sony, Samsung, LG, PlayStation, Xbox and Fetch TV.