Channel Nine's content now streamed digitally on 9Now

Nine Entertainment Co announced its new streaming and video on demand product is now live

Australia's Nine Entertainment Co has taken the wrappers off its new streaming and video on-demand product, 9Now.

The service offers Australians access to all of Channel Nine’s live and on-demand content anywhere, anytime and across all devices. Other linear channels on the Nine platform, including 9Gem, 9Go and 9Life, will also be available to stream in coming months.

“Partnering up with global networks and suppliers to provide world-class technology, together with Nine’s premium content, has ensured that 9Now will deliver our premium content to the fingertips of all Australians in a seamless and simple experience,” said Nine Entertainment Co's chief digital and marketing officer, Alex Parsons.

“Users will have access to our content in HD, which is also unprecedented in Australia, and we will be continuing to rapidly innovate the way we distribute our content and connect with our consumers.”

Users will be asked to login once, using a Facebook login or an email and password, to enable the 9Now service to deliver relevant content, news and special offers, as well as user benefits such as being able to resume play on any video content across any device or platform.

Nine’s managing director of programming and production, Andrew Backwell, said he was looking forward to tracking the network’s audience across their different devices and giving them more of what they want in 2016.

“9Now gives us the platform, the distribution and the analytics to reach and understand our audience even more than we do today,” he said. “It’s been a great collaborative effort across the Nine business to launch 9Now and we all look forward to our audience live streaming and catching up on our great content.”

9Now has launched on Web, IOS, Android and HBBTV, with other connected services to follow, including Telstra TV, Apple TV, Chromecast, Sony, Samsung, LG, PlayStation, Xbox and Fetch TV.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is AI on course to take over human creativity?

Computers and artificial intelligence have come along at an exponential rate over the past few decades, from being regarded as oversized adding machines to the point where they have played integral roles in some legitimately creative endeavours.

Jason Dooris

CEO and founder, Atomic 212

Are you leading technology changes or is technology leading you?

In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?

Jean-Luc Ambrosi

Author, marketer

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Oracle is toothless, it has zero. They don't understand what AI is.

Ilya Geller

Exclusive CMO interview: Where Oracle is heading with AI in marketing

Read more

The concept of liquid expectations is on the rise, and happy customer experience directly relates to the ease of finding a solution. Most...

Karanbir Singh

New digital trends report predicts a year of liquid customer expectations and design thinking

Read more

Great article, Thanks for sharing with us. I would like to recommended list of top customer loyalty software for small to large scale of ...

Matts Frigian

How brands are ramping up customer loyalty program spending in 2017

Read more

“We’re in an arms race for finite attention.”What a statement that is. I am so glad that someone of Steve's caliber comes out about the m...

Peter Strohkorb

Marketo CEO: Ditch the volume game, focus on value

Read more

Hello Greetings for the day. As I am also looking to stabilize gym with Hypoxi in india place called Delhi. And I have gone through your ...

Dhruv singh

Goodlife gets business ‘in shape’ with real-time analytics

Read more

Latest Podcast

More podcasts

Sign in