Australian grown mobile marketing platform secures BetAmerica deal

Mobile marketing automation platform, OtherLevels, gains its first significant US wagering customer as it grows its international footprint in the burgeoning digital wagering business

Homegrown mobile marketing platform provider, OtherLevels, has secured its first significant US wagering customer as the company builds its international customer footprint.

BetAmerica offers digital wagering on horse and greyhound racing as well as fantasy sports games to US residents. The company is one of many US companies now looking to take advantage of increasing sales opportunities thanks to legislation enabling these forms of betting across several US states.

OtherLevels CEO, Ramsey Masri, said interactive gaming is a growing market opportunity for his company. The platform will allow BetAmerica to target and communicate with customers through mobile messaging.

“As the US market begins to ease restrictions on real money wagering, often referred to as iGaming, we are seeing a new wave of companies looking to take advantage of the growing wagering opportunity,” he said.

“As we are seeing in Australia and the UK, these companies are looking to go to market quickly and leverage proven and leading software-as-a-service- based solutions such as OtherLevels, to improve their audience reach and engagement.”

BetAmerica joins a growing list of wagering customers for OtherLevels globally, including Ladbrokes, Betfred, Camelot, Racing Post and Matchbook in the UK. The platform is also used by Tatts Group in Australia.

The Otherlevels mobile marketing automation platform is designed to help marketers optimise in-app alerts, notifications and other mobile messaging, test messages in real-time, and deliver to customers based on relevance and in their local time zone. The platform integrates with CRM, point-of-sales, email, SMS and other data and includes targeting, retargeting, audience segmentation functionality.

The company, which was founded in Brisbane in 2012, relocated to San Francisco to generate funding, and then listed on the ASX on 31 March, raised $7.5 million from investors thanks to an oversubscribed IPO.

Its wider customer base also includes Sega, Intercontinental Hotels Group, Coles and Halfbrick.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is AI on course to take over human creativity?

Computers and artificial intelligence have come along at an exponential rate over the past few decades, from being regarded as oversized adding machines to the point where they have played integral roles in some legitimately creative endeavours.

Jason Dooris

CEO and founder, Atomic 212

Are you leading technology changes or is technology leading you?

In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?

Jean-Luc Ambrosi

Author, marketer

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Hello Greetings for the day. As I am also looking to stabilize gym with Hypoxi in india place called Delhi. And I have gone through your ...

Dhruv singh

Goodlife gets business ‘in shape’ with real-time analytics

Read more

Thanks for picking this up. We are always happy to add richness to our products and in turn the lives of our followers and fans.

Fitbit Middle East

​Fitbit announces new virtual race platform to enhance customer experience

Read more

Thanks for a very interesting article. B2B marketing seems tricky. I think that marketing plays a vital part - it can build the brand and...

Aaren

From tactical overhead to strategic growth driver: B2B marketing in the digital age

Read more

meanwhile loads of people with digital skills are not finding work or getting an opportunity to be hired?? Double standards perhaps.

Graduate dying on centrelink

Report reveals Australia faces digital skills shortage

Read more

These laws are in one way or other giving businesses to VPN service providers & other cyber utilities. Just read PureVPN claiming 37%...

Paige Hudson

Getting prepared for mandatory data breach reporting

Read more

Latest Podcast

More podcasts

Sign in