All the latest martech and adtech news from Salesforce, Act-On Software, Rubicon Project, Rocket Fuel, Networked Insights, Taboola, AppsFlyer, Acxiom and Callidus Cloud.
Technology budgets are converging across organisations and marketers are looking to become their organisation’s top technology influencers and spenders once again this year, if four Australian CMOs are any sign of the times.
Several years ago, Gartner gained notoriety for suggesting CMOs will be spending more than their IT counterparts on technology by 2017. Well, according to the research firm, that premise is set to come true, as marketers look to up spend on a host of capabilities across the martech stack.
All the latest martech and adtech news from SAP, Adobe, Unruly, Aprimo, Springbot, Skyhook, Stackla, Rubicon Project, Pronto Software and AppsFlyer.
Poor understanding of the connected customer journey across all touchpoints and data utilisation woes means CMOs continue to struggle to deliver on the promise of omni-channel alignment across digital and physical worlds, a new report claims.
Salesforce’s acquisition and integration of the Krux data management platform (DMP) into its Marketing Cloud is a sign that these data-centric adtech solutions are increasingly becoming core components in the martech stack.
Cognitive computing and machine learning are among the top buzzwords of 2016, and judging from the product roadmaps of most martech and adtech vendors, they’re going to dominate headlines again in 2017.
Retail Food Group (RFG) will rollout Marketo’s marketing automation platform as part of ambitions to digital transform its brands.
All the latest martech and adtech news from LiveRamp, MapR, Sprinklr, Muzaara, Forrester, Facebook, DataXu, SaleCycle and BlueJeans.
In an industry known for its love of buzzwords and hype, artificial intelligence (AI) has become marketing’s new ‘big data’. But where big data ultimately led to new layers of complexity, AI promises the opposite.
All the latest marketing technology and ad technology news from Oracle, Adobe, MediaMath, xAd, Adyoulike, Nielsen, Ipsos, Eyeota, Lattice Engines, Flamingo and Facebook.
Alterian’s global CEO, Robert Hale, is the first to admit the martech/adtech landscape his organisation re-emerges into today is very different from the one it faced four years ago, when SDL acquired the business. But while he sees the rise of all-in-one players such as Adobe, Salesforce, IBM and Oracle as competitors with a brilliant marketing touch, Hale is confident there’s still opportunity for a best-of-breed solutions provider in the B2C, mid-market space.
Financial marketplace startup, Neu.Capital, claims cost per acquisition has dropped by 60 per cent and content marketing quality has gone up after implementing an inbound marketing and sales platform.
Adobe has taken another definitive step into the adtech space, acquiring video programmatic technology vendor, TubeMogul, in a deal worth US$540 million.
All the latest martech and adtech news from Experian, SDL, Tableau, HubSpot, TubeMogul, Magento, Oracle, NetSuite, Verint, Integral Ad Science and The Trade Desk.
A new Australian marketing platform aimed at better connecting brands with customers via wearables and connected devices has launched and kicked off its first two campaigns.
SDL’s cross-channel campaign and real-time interaction management business has re-emerged as an independent martech player under former branding, Alterian, five years after SDL acquired it.
The lion’s share of marketers can’t keep up with the dizzying pace of change in the martech industry, according to a new report.
All the latest martech and adtech news from Rubicon Project, Criteo, SteelHouse, Microsoft, Oracle, Freshdesk, Emarsys, Voyager Labs, LiveRamp, InMobi and Moat.
A new institute has launched in the US aimed at helping marketers better understand and manage the new swathe of customer data platforms offerings coming into the market.
All the latest martech and adtech news from AdRoll, Google, Maximiser, MediaMath, Qualtrics, Zendesk, Criteo, IBM, Pitney Bowes, Spredfast and Hootsuite.