All the latest martech and adtech news from Amobee and Turn, Isentia, Pegasystems, Tenjin, The Trade Desk, 8i and Hootsuite.
Proving the value of marketing’s contribution to Nude by Nature’s bottom line has become a reality for the digital team after rolling out a data-driven reporting solution.
Adobe, Salesforce, Oracle have again dominated Gartner’s list of digital marketing technology providers for 2017, striking out a significant lead against the rest of the pack.
Family-owned lingerie retailer and wholesaler, Cosabella, has doubled its subscriber base and seen email-led revenues leap 60 per cent after rolling out a new marketing automation platform.
Sunglasses retailer, Sunglass Hut, says the decision to implement new technology to localise merchandise recommendations in-store is about improving the bricks-and-mortar experience through digital capability.
Proving the link between customer satisfaction and employee engagement has become a reality for Volkswagen thanks to a new insights platform.
All the latest martech and adtech news from Hootsuite, Invigor, Data Republic, Domo, Rubicon Project, Integral Ad Science, Jive Software, BlueConic, Nielsen and AppNexus.
TelstraSuper has given its brand a makeover and relaunched its website as part of efforts to bring the superannuation firm up to speed with member needs.
All the latest martech and adtech news from Return Path, AppNexus, Sizmek, Rubicon Project, MailChimp, Tapad, LiveIntent, SugarCRM, Unlockd and Centerfield.
All the latest martech and adtech product news from Aprimo, Oracle, Eyeota, AOL, Kargo, Local Measure, Neto, Datalog.ai, Box, Radius and Taptica.
Lifting member retention rates and securing a stronger brand presence nationally has seen Western Australian-based health insurance provider, HBF, invest and roll out a marketing automation platform in eight months.
Ask any marketer what’s on their to-do list in 2017, and they’ll tell you they have a project underway to achieve a 360-degree view of the customer, Tealium’s global CEO, Jeff Lunsford, says.
All the latest martech and adtech news from Salesforce, Act-On Software, Rubicon Project, Rocket Fuel, Networked Insights, Taboola, AppsFlyer, Acxiom and Callidus Cloud.
Technology budgets are converging across organisations and marketers are looking to become their organisation’s top technology influencers and spenders once again this year, if four Australian CMOs are any sign of the times.
Several years ago, Gartner gained notoriety for suggesting CMOs will be spending more than their IT counterparts on technology by 2017. Well, according to the research firm, that premise is set to come true, as marketers look to up spend on a host of capabilities across the martech stack.
All the latest martech and adtech news from SAP, Adobe, Unruly, Aprimo, Springbot, Skyhook, Stackla, Rubicon Project, Pronto Software and AppsFlyer.
Poor understanding of the connected customer journey across all touchpoints and data utilisation woes means CMOs continue to struggle to deliver on the promise of omni-channel alignment across digital and physical worlds, a new report claims.
Salesforce’s acquisition and integration of the Krux data management platform (DMP) into its Marketing Cloud is a sign that these data-centric adtech solutions are increasingly becoming core components in the martech stack.
Cognitive computing and machine learning are among the top buzzwords of 2016, and judging from the product roadmaps of most martech and adtech vendors, they’re going to dominate headlines again in 2017.
Retail Food Group (RFG) will rollout Marketo’s marketing automation platform as part of ambitions to digital transform its brands.
All the latest martech and adtech news from LiveRamp, MapR, Sprinklr, Muzaara, Forrester, Facebook, DataXu, SaleCycle and BlueJeans.