All the latest martech and adtech news from Adobe, Rocket Fuel, Aprimo, Taboola, Hootsuite, The Trade Desk, Datarati and more.
Every organisation looking to become a successful experience-led business needs a combination of context, the right experiences in real-time, and technology integration that drives innovation, Adobe’s digital marketing chief says.
Melbourne-based Swinburne University this week became the latest in a string of Australian tertiary institutions to announce it’s rolling out Adobe’s Marketing Cloud suite as part of a digital transformation aimed at better customer engagement. Its CMO, Sarah Graham, shares how she got the investment and cultural change over the line.
Adobe has launched its first Advertising Cloud and is pooling its suite of marketing, advertising and business solutions under a wider Experience Cloud as its seeks to shore up a dominant position providing customer experience technology across the enterprise.
Knowing your customers is important for any retail business. But knowing what your competitors are up is also critical, especially when it comes to pricing.
Swinburne University has struck a new agreement with Adobe that not only sees the tertiary institution adopting the vendor’s Marketing Cloud, it's also using it to transform its digital and marketing curriculum.
Artificial intelligence, robotics, and the Internet of Things will place increasing pressure on job security, forcing companies to rethink the way they upskill staff and effectively manage talent, according to a panel of experts at ad:tech Sydney 2017.
All the latest martech and adtech news from Marketo, Infor, Campaign Monitor, Outfit, Clicktale, Pitney Bowes, Yellowfin, Sprinklr, Quantcast, SpotX and Ugam.
Campaign Monitor’s CMO says the vendor’s acquisition of customer data platform (CDP) startup, Tagga, is about filling the gap B2C marketers have in managing, operationalising and personalising marketing activities based on customer behaviour.
Marketers need to stop using outdated metrics and instead harness measurements that showcase their effectiveness in customer engagement, Marketo’s global CEO says.
Marketing leaders are increasingly being tasked with revamping their organisation’s external-facing digital properties to up the ante on customer engagement. At St John of God Health Care, this mandate not only resulted in a fresh, user-centric website, it’s also triggered a whole-of-organisation, customer-led digital transformation program.
Delivering great customer experiences onsite is a mandatory requirement for any successful hospitality business. But how do you do you create that connection once the customer has moved on – or before they have even arrived?
All the latest martech and adtech news from Marketo, Totango, MediaMath, Freshdesk, Brightcove, HubSpot, Amobee, Swrve and Vision6.
A new study has revealed a gap between marketers and the rest of the c-suite, as marketers realise struggle to push the value of martech at a business level.
First National Real Estate has seen a 38 per cent rise in website visitors and a marked improvement in the quality of leads to property agents following an overhaul of its inbound marketing strategy.
All the latest martech and adtech news from Amobee and Turn, Isentia, Pegasystems, Tenjin, The Trade Desk, 8i and Hootsuite.
Proving the value of marketing’s contribution to Nude by Nature’s bottom line has become a reality for the digital team after rolling out a data-driven reporting solution.
Adobe, Salesforce, Oracle have again dominated Gartner’s list of digital marketing technology providers for 2017, striking out a significant lead against the rest of the pack.
Family-owned lingerie retailer and wholesaler, Cosabella, has doubled its subscriber base and seen email-led revenues leap 60 per cent after rolling out a new marketing automation platform.
Sunglasses retailer, Sunglass Hut, says the decision to implement new technology to localise merchandise recommendations in-store is about improving the bricks-and-mortar experience through digital capability.
Proving the link between customer satisfaction and employee engagement has become a reality for Volkswagen thanks to a new insights platform.