Chartered Accountants appoints News Corp strategist as marketing head

Appointment follows the departure of former marketing and strategy head, Tina Fisher, who has taken a general management role in the hotel industry

Tina Fisher
Tina Fisher

Chartered Accountants Australia and New Zealand (formerly Institute of Chartered Accountants) has confirmed it has appointed former News Corp head of strategy and research, Julie Gillam, as its head of marketing and strategy following the departure of Tina Fisher.

Fisher (pictured), who was Chartered Accountant's general manager of sales and marketing, has swapped the professional association for hotel management and has been appointed general manager at the Crowne Plaza Canberra. She spent four years the professional association and was responsible for brand and marketing strategy, sales, digital and design, careers and member marketing and customer service.

Fisher built her marketing credentials in the hospitality sector and was formerly the director of marketing for Accor Hospitality Australia for two-and-a-half years, responsible for aligning local business with global brand strategy. Her 25-year career also includes marketing stints with Southern Sun Hotels in Africa, as well as hotel and resorts firm, Wyndham Worldwide.

The role at Crowne Plaza, which commenced on 15 September, is returning to familiar ground for Fisher, who oversaw the brand during her 10 years with Southern Sun Hotels. She replaces Matt Anderson, who took up the general manager’s post at Crowne Plaza Newcastle in February.

“I look forward to leading the hotel team in delivering the same excellence in service and facilities for which Crowne Plaza Canberra is renowned, and encouraging locals and visitors to experience our first-class offerings,” Fisher said in a statement.

A spokesperson for Chartered Accountants Australia and New Zealand told CMO Fisher has already been replaced at the organisation by new general manager of brand, marketing and communications, Julie Gillam, with strategy being absorbed into the role.

Gillam had been with News Corp for six years, and headed up strategy and research for News Limited for the past two years. She was previously marketing director at the media giant, and also spent three years with SBS television as marketing manager.

CMO has requested comment from News Corp on Gillam's replacement.

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Are you leading technology changes or is technology leading you?

In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?

Jean-Luc Ambrosi

Author, marketer

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

Great Post.Thanks for sharing such an informative article.I have worked with Ally Digital Media and it has a very good service which is b...

Utkarsh Kansara

Predictions: 17 digital marketing trends for 2017

Read more

Really inspiring !

Goldenboy Media

Jaywing sets sights on Australian growth with digital and data-driven agency model

Read more

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Latest Podcast

More podcasts

Sign in