Andy Lark joins Xero as CMO

Former CommBank chief marketing officer joins cloud-based accounting SMB accounting software to help drive its global charge

Andy Lark
Andy Lark

Former Commonwealth Bank CMO, Andy Lark, has been appointed chief marketing officer at cloud-based accounting software company, Xero.

Lark spent two years with Commonwealth Bank as its group marketing and online leader before resigning from the role in May last year. He was replaced by Vittoria Shortt.

Lark’s 25-year career include stints in the US and Europe, where he was chief marketing and communications officer for Dell Enterprise, Sun Microsystems and Nortel. He has also worked for startups such as LogLogic.

He is credited with propelling CommBank’s brand relaunch and aggressive push into the digital, mobile and social spaces.

The innovative and social CMO: Andy Lark

In a statement, Xero said Lark will lead its global marketing strategy when he joins the team in November. Xero, a New Zealand-born company which launched in 2006, claims to now have 371,000 customers globally.

A company spokesperson confirmed Lark’s appointment follows the departure of Xero’s first global head of marketing, Jeremy Wood, several months ago, but said Lark will take an even more strategic, leadership role as the group expands its US presence.

“As we continue to accelerate our growth globally, adding executives of Andy’s calibre demonstrates our ability to attract world-class talent and commitment to bringing Xero to more small businesses than any other platform,” Xero CEO, Rod Drury, said.

“Andy has been involved with Xero since the beginning as a sounding board and now as part of our leadership team he will be able to play a direct role in driving out momentum, brand and product through the next phase of growth.”

Lark said he was looking forward to being able to more directly contribute to accelerating the growth of the Xero businesses globally and supporting small businesses.

“As a Xero customer I’ve seen the impact it has on cashflow and business performance. Xero is positive proof of the power of software born in the cloud.”

In its fresh ASX statement, the company announced its global customer base had grown 76 per cent in the last 12 months, with 158,000 customers now using its software in Australia. Total subscription revenue for the six months to 30 September 2014 sat at $52 million.

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Maintaining trust in a sceptical world: The power of brand trust

The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.

Dan Ratner

managing director, uberbrand

When growth stalls: How to boost growth in large organisations

The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.

Con Frantzeskos

CEO, Penso

Why we need diversity in marketing

​When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.

Jodie Sangster

CEO, ADMA

Interesting insight, well explained and the examples are just apt.Thanks for sharing!

FreshMindIdeas

The politics of branding - Brand science - CMO Australia

Read more

When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...

Paulina Cameron

ADMA launches education program to tackle viewability, ad fraud and brand safety

Read more

Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...

gary packer

Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making

Read more

Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...

Tom

3 ways customer data can increase online sales conversion

Read more

Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?

Tim Palmer

Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign

Read more

Latest Podcast

Getting Intimate with CX Ep 5: Tammy Marshall, founder, The B Hive

How much of customer experience is having the foresight to know what those individuals might like, versus asking them? In Episode 5 of this new podcast series, BrandHook MD, Pip Stocks, talks with Tammy Marshall about the importance of asking your customers questions, how consistency plays a role in engagement, but how the unexpected adds extra value.

More podcasts

Sign in