Andy Lark joins Xero as CMO

Former CommBank chief marketing officer joins cloud-based accounting SMB accounting software to help drive its global charge

Andy Lark
Andy Lark

Former Commonwealth Bank CMO, Andy Lark, has been appointed chief marketing officer at cloud-based accounting software company, Xero.

Lark spent two years with Commonwealth Bank as its group marketing and online leader before resigning from the role in May last year. He was replaced by Vittoria Shortt.

Lark’s 25-year career include stints in the US and Europe, where he was chief marketing and communications officer for Dell Enterprise, Sun Microsystems and Nortel. He has also worked for startups such as LogLogic.

He is credited with propelling CommBank’s brand relaunch and aggressive push into the digital, mobile and social spaces.

The innovative and social CMO: Andy Lark

In a statement, Xero said Lark will lead its global marketing strategy when he joins the team in November. Xero, a New Zealand-born company which launched in 2006, claims to now have 371,000 customers globally.

A company spokesperson confirmed Lark’s appointment follows the departure of Xero’s first global head of marketing, Jeremy Wood, several months ago, but said Lark will take an even more strategic, leadership role as the group expands its US presence.

“As we continue to accelerate our growth globally, adding executives of Andy’s calibre demonstrates our ability to attract world-class talent and commitment to bringing Xero to more small businesses than any other platform,” Xero CEO, Rod Drury, said.

“Andy has been involved with Xero since the beginning as a sounding board and now as part of our leadership team he will be able to play a direct role in driving out momentum, brand and product through the next phase of growth.”

Lark said he was looking forward to being able to more directly contribute to accelerating the growth of the Xero businesses globally and supporting small businesses.

“As a Xero customer I’ve seen the impact it has on cashflow and business performance. Xero is positive proof of the power of software born in the cloud.”

In its fresh ASX statement, the company announced its global customer base had grown 76 per cent in the last 12 months, with 158,000 customers now using its software in Australia. Total subscription revenue for the six months to 30 September 2014 sat at $52 million.

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Undoubtedly, Robotic Process Automation enables marketing teams to accomplish repetitive tasks with fewer resources at a great accuracy.

Raj

What marketers need to know about robotic process automation

Read more

who wants to date me I am 9 years old and i am a boy

Jeremy Hawkins

Sink a sub gaming experience signals Subway's renewed brand push

Read more

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

Blog Posts

Attention marketers, it’s the small things that make a big difference

Marketers spend their careers searching for the formula that can improve the bottom line for their brands. Most new marketers also come into a role and feel like they need to put their own stamp on things.

Peter Pynta

CEO APAC, Neuro-Insight

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in