Andy Lark joins Xero as CMO

Former CommBank chief marketing officer joins cloud-based accounting SMB accounting software to help drive its global charge

Andy Lark
Andy Lark

Former Commonwealth Bank CMO, Andy Lark, has been appointed chief marketing officer at cloud-based accounting software company, Xero.

Lark spent two years with Commonwealth Bank as its group marketing and online leader before resigning from the role in May last year. He was replaced by Vittoria Shortt.

Lark’s 25-year career include stints in the US and Europe, where he was chief marketing and communications officer for Dell Enterprise, Sun Microsystems and Nortel. He has also worked for startups such as LogLogic.

He is credited with propelling CommBank’s brand relaunch and aggressive push into the digital, mobile and social spaces.

The innovative and social CMO: Andy Lark

In a statement, Xero said Lark will lead its global marketing strategy when he joins the team in November. Xero, a New Zealand-born company which launched in 2006, claims to now have 371,000 customers globally.

A company spokesperson confirmed Lark’s appointment follows the departure of Xero’s first global head of marketing, Jeremy Wood, several months ago, but said Lark will take an even more strategic, leadership role as the group expands its US presence.

“As we continue to accelerate our growth globally, adding executives of Andy’s calibre demonstrates our ability to attract world-class talent and commitment to bringing Xero to more small businesses than any other platform,” Xero CEO, Rod Drury, said.

“Andy has been involved with Xero since the beginning as a sounding board and now as part of our leadership team he will be able to play a direct role in driving out momentum, brand and product through the next phase of growth.”

Lark said he was looking forward to being able to more directly contribute to accelerating the growth of the Xero businesses globally and supporting small businesses.

“As a Xero customer I’ve seen the impact it has on cashflow and business performance. Xero is positive proof of the power of software born in the cloud.”

In its fresh ASX statement, the company announced its global customer base had grown 76 per cent in the last 12 months, with 158,000 customers now using its software in Australia. Total subscription revenue for the six months to 30 September 2014 sat at $52 million.

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

Promotion is difficult. You should be able to do it. Sometimes it turns out bad, and when you turn to professionals, it turns out well - ...

Jordan Samuil

Village Roadshow partners with Lion for pourage rights and promotional partnership

Read more

This is very good news for Australian SMEs as ActiveCampaign is an very powerful marketing automation / email marketing tool that costs a...

Lawrence

SMB marketing automation provider sets up Asia Pac HQ in Sydney

Read more

Thanks for the info! If you are looking for commercial real estate in Mumbai, visit us at Jagaha.com! We have over 20,000 verified proper...

Gizelle

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Completely agree! For the best commercial properties in Mumbai, visit our website - Jagaha!

Gizelle

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Carisoprodol is used for treatment of pain.so it has some amount of drug use it carefully . Get its complete usage and prescription from ...

jensons henry

CMO profile: The strategy behind Cash Converters brand and customer experience reboot

Read more

Latest Podcast

More podcasts

Sign in