Friday infographic: Who rules social channels for marketing, customer service?

Brands take a diverse range of approaches to Twitter for marketing and customer engagement

A new infographic from the team at Who is Hosting This has endeavoured to look at which brands are leading the social media strategy charge when it comes to marketing and customer engagement on Twitter.

While Tweeting has become a core component of almost every brand’s toolkit, the way in which each is using the channel remains diverse, as is their success. As this infographic shows, some brands, such as JetBlue, American Airlines and Rackspace, are throwing their attention behind using Twitter as a customer service channel. The champion in this category, however, is Ford, which is responding to a record 75 per cent of customer queries through Twitter, against an average response rate of 42 per cent.

In contrast, when it comes to using Twitter as a sales and ecommerce channel, ASOS proved a standout brand, whose #bestnightever campaign helped push total sales £78 million (AUD$141.6m) in December 2012.

Which Brands Rule Twitter? - Via Who Is Hosting This: The BlogSource:

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Un-complicating multi-channel marketing: 5 actionable steps

There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.

Aaron Agius

Co-founder and managing director, Louder Online

People in vegan houses shouldn't throw bacon

Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?

Abbie Love

Strategist, Ikon Communications

The role of the CMO is evolving: Are you keeping up?

My (amazing) vacation in the Galapagos Islands earlier in the year got me thinking about Charles Darwin and his theory of evolution. What does this have to do with the role of today’s CMO, you ask? Plenty.

Sheryl Pattek

Vice-president, executive partner

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...


Four ways to use social media to boost customer loyalty

Read more

It’s excellent aiming to resurrect the complete within the hearts and minds of connected customers, moreover because the terribly relevan...

CMO Interview: How Kodak’s global CMO is bringing the brand back from the brink

Read more

Great to see ActiveCampaign's growth funded with some serious money.As a platform, it's up there with the usual suspects in terms of feat...

Lawrence Ladomery

CMO's top 10 martech stories for the week - 13 October

Read more


Kerry Edwards

Open Colleges taps into social for better student interaction

Read more

Or just go to sites like www.shopsthatshiptoaustralia.c... and others and be sure that the stores will send to where you live :-)


Why online shopping is like dating – RedBalloon CEO

Read more

Latest Podcast

More podcasts

Sign in