Friday infographic: Who rules social channels for marketing, customer service?

Brands take a diverse range of approaches to Twitter for marketing and customer engagement

A new infographic from the team at Who is Hosting This has endeavoured to look at which brands are leading the social media strategy charge when it comes to marketing and customer engagement on Twitter.

While Tweeting has become a core component of almost every brand’s toolkit, the way in which each is using the channel remains diverse, as is their success. As this infographic shows, some brands, such as JetBlue, American Airlines and Rackspace, are throwing their attention behind using Twitter as a customer service channel. The champion in this category, however, is Ford, which is responding to a record 75 per cent of customer queries through Twitter, against an average response rate of 42 per cent.

In contrast, when it comes to using Twitter as a sales and ecommerce channel, ASOS proved a standout brand, whose #bestnightever campaign helped push total sales £78 million (AUD$141.6m) in December 2012.

Which Brands Rule Twitter? - Via Who Is Hosting This: The BlogSource: WhoIsHostingThis.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

The most desirable customers you’ve overlooked

“What will really move the needle?” This is a question that keeps leaders awake at night. And at the intersection of some of their top priorities – finding pockets of growth, redefining the customer experience, and making an emotional impact – lies a latent market: Their diverse customers.

Really inspiring !

Goldenboy Media

Jaywing sets sights on Australian growth with digital and data-driven agency model

Read more

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Thanks for the great article Jodie, agree many boards and senior execs are operating in outdated modes, just as we need some reverse soci...

sharyn

Change across the board: Why boards need to digitally evolve - Data-driven marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in