Overview

Today’s CMO leadership is about building a strong company-wide culture that addresses these market demands through agile decision making, an emphasis on innovation, experimentation, data-driven accountability and diversity. To continue to shape their future, marketing leaders need to possess a broad range of leadership behaviours and skills, from strategic and commercial nous, to adaptability, creativity in leadership, an ability to partner and a serious focus on people.

The CMO Momentum conference, brought to you by CMO, will deep dive into customer-led and inspired marketing leadership in a data-driven, hyper-connected world, where consumers control the conversation, technology and data smarts are vital to success, experience is the key to competitive advantage and change is the new normal.

Through our full-day conference, we’ll delve into the practicalities and challenges arising from these “new norms” of marketing through a program jam-packed with perceptive executive stories, customer expertise, real-life brand and technology case studies and industry insights.

Our pioneering and highly interactive executive networking roundtables will also give attendees and sponsors the opportunity participate in interactive discussions around the key pillars of modern marketing leadership.

The program for CMO Momentum follows extensive consultation with marketing leaders across Australia and is based around addressing 6 core pillars of leadership:Strategic performance, commercial acumen, adaptability, innovative thinking, collaboration and people. Within these, CMO has built a program that focuses on the key areas of focus and capability for modern marketing leaders: Customer engagement and insight, collaboration, c-suite clout, culture, creativity, team capability, curiosity and connected systems.

Attendance to the CMO Momentum conference is limited to CMOs and Heads of Marketing, Marketing Directors, General Managers of Marketing, Digital Marketing Managers, and their direct reports, customer leaders, digital leaders and their direct reports. IDG reserves the right to refund tickets and decline attendance to any person not fitting this job description, or from a non-sponsoring vendor or agency organisation.

Who will attend:

• CMOs
• Chief customer officers
• Digital marketing leaders
• Marketing directors
• Senior marketing executives
• Customer-led business executives