ADMA has signed on as the first reseller for a regional version of the Thrive Global platform being provided under an exclusive agreement with Monash University.

Latitude Financial is bringing on The Iconic’s data chief to lead its data science and analytics efforts.

Squarespace has just launched its first major creative campaign in Australia, ‘Launch It’, aimed at encouraging people to take the next steps in making their dreams a reality and launch their business with the all-in-one website launching platform. Yet it hasn’t been the usual path to a launch.

An ambition to attach meaning to money through brave and purposeful brand work is the key to making an impact for Future Super’s chief marketing officer, Grace Palos. Here, she shares 9 elements key to the way the business builds out its brand strategy.

Australia’s rejuvenated Violet Crumble brand has struck a new partnership with fellow South Australian FMCG, Bickford’s, to create a chocolate honeycomb flavoured milk. It’s one of several product collaborations from the iconic chocolate brand since its return to shelves last year.

The latest Gartner Adtech Magic Quadrant has been released and shows Google, Adobe, The Trade Desk, Amobee, MediaMath and Adform leading the way.

Flybuys has today launched its new data platform, Unpacked by Flybuys, providing data, insights and measurement into their audiences geared towards marketers. The new data offering has been rebuilt from its previously Flybuys Digital Audiences offering.

Sports sponsorship is one of the most impactful ways of tapping into both the emotional and functional aspects of brand, says KFC Australia’s chief marketing officer, Kristi Woolrych.

Bringing a bit of delight into people’s lives while building brand salience is the ambition of Fantastic Delites’ first above-the-line campaign activation released last week.

Coles and the Heart Foundation have teamed up to launch a new health initiative, the Coles Health Hub, aimed at helping Australians reach their health goals.

It was a little over 12 months ago Acoustic entered the martech scene, a freshly branded marketing software offering spun out of the IBM business. Here, its global chief talks to CMO about the product roadmap, transformation and efforts to become a viable best-of-breed alternative to the enterprise marketing clouds.

Telecommunications can be a brutal game, with brands coming and going faster than Australian prime ministers. So for Australian-born Boost Mobile to have survived for 20 years is a noteworthy feat, especially given that many of its much larger US carrier partners, including Nextel and Sprint, have come and gone in that time.

Qantas has dropped its Wallabies team sponsorship and is ending a number of arts and creative associations as it works to cope with the COVID-19 crisis fallout and to conserve cash.

Nurturing SMEs through the COVID-19 crisis and recession using a combination of technology, customer insight and content are the cornerstones of growth for Employment Hero’s marketing director, Tasman Page.

Modibodi’s latest campaign continues the brand’s mission to break down taboos around periods and is another step in building trust, its marketing chief says.

More than eight in 10 Australians consider organisations asking for personal information that doesn’t seem relevant to an interaction to be a misuse of their data, a new report has found.

All the latest martech and adtech news this week from MetaCX, Eyeota, Digivizer, Taboola and IAS, Amobee and Lotame, Amperity, Medallia and Dynata

InMoment has launched Experience Intelligence (XI), a new platform that brings together a collection of software and services designed around the concept of owning and improving the key moments in customer and employee journeys.

Nearly half of Australian SMEs are looking to remove in-house marketing roles as a cost-reduction strategy and nearly one-third have shut down marketing all together, a new survey claims.

Box Hill Institute, in downtown Melbourne, relaunched its website, but after an initial surge in interest soon found conversion wasn’t what it had expected. And with the global pandemic seeing people rely on websites more than ever for researching and choosing between educational providers, a call was made to deploy some additional tools.