Latest figures around Australia’s advertising market’s performance in recent months reveals ad spend is more buoyant than the overall economy even as lockdowns and ongoing Covid-19 conditions impacted some spenders.

All the latest martech and tech news from Optimizely, Pega, The Spec Sheet, Quantcast, Odee, Unruly, PROS and Salesmanago.

Like many existing brands, Fight Gear Direct had reached a certain level that required shifting the focus from growing sales to sustaining sales. Yet a lack of focus in innovation across product categories or marketing and no real desire to continue growing an audience was holding it back.

Chobani Australia has combined its marketing, sales and category teams in a new demand function following the departure of general manager of marketing, Damian Young.

A desire to work for a fast-growth business with the potential to reshape people hiring processes for the better has led Toby McKinnon to sign-up as inaugural chief marketing officer at PredictiveHire.

Building a global brand stretching across a B2B value chain and matrix of industry stakeholders through to the grocery store shelf is a challenge in itself. Throw in a completely new technology, the promise of significant sustainability gains, an indirect product sales model and the global pandemic, and it’s an even more dynamic, challenging task.

Four in 10 top 200 companies globally do not list their corporate values anywhere on their website, 94 per cent don’t use personalisation online and fewer than 15 per cent have accessible digital offerings.

It’s one thing for brand marketers to build a campaign proposition, creative concept and marketing plan they’re happy with. It’s quite another to orchestrate the work with speed, consistency and agility.

Regional accommodation provider, G’Day Group, is on the hunt for a chief marketing officer as one of three new executive-level roles being created across the group.

Chief of innovation, marketing and technology are common titles to see on an org chart. Less common however is seeing the same person’s name against all three.

A shift towards togetherness and uplifting, fun creative is one of the consequences of Covid we’re seeing in this year’s Christmas campaigning, according to several agency industry leaders.

​Christmas carols in the retail stores, mince pies on the shelves, festive parties in the calendar - the 2021 festive season has firmly arrived. And with it comes an array of Christmas campaigns from the world's biggest advertisers.

A new research paper by Forethought advisory is encouraging marketers to leave environmental, social and governance messaging and stories to the corporate affairs or PR teams and focus instead on attributes truly driving consumer brand choice.

All the latest martech, adtech and customer technology news from Meltwater, OpenText, Braze, Tapjoy, Narrative Science, Tableau, Anyword, NICE, Google and aqfer.

With Australia poised to report its biggest online shopping event on record, one ecommerce startup is hoping its recent brand launch will help it snare a significant chunk of that business.

Aurora Expeditions has promoted marketing leader, Hayley Peacock-Gower, to become its first chief marketing officer as it looks to ramp up and capitalise on travel appetites in 2022.

For almost 33 years, Quest Apartment Hotels has forged close relationships with corporate clients, with its serviced apartments becoming a default option for business travel programs. But as employers have become more responsive to the whims of their staff, they have also begun offering more choice as to where they stay.

Seven in 10 Australian consumers are likely to buy through social media channels, with livestreams and conversation commerce proving strong prompters for purchase, a new report indicates.

With Covid shuttering businesses and driving down foot traffic, many, especially those in hospitality, were floundering as they grappled with the challenges of shifting to digital marketing to support online efforts.

In a recent study conducted by Indeed, 80 per cent of Australians surveyed expressed the desire to work for companies that promote diversity and inclusion (D&I).