News Corp announced a raft of further advertiser initiatives in an effort to offer more relevant campaigns for brands.

Being a leader is not a matter of having your name up in lights, making speeches or corralling power at the top. It’s identifying the power in other people and unleashing it, former US president, Barack Obama, believes.

Knowing consumers intimately, leaning in to brand ‘superpowers’ and digital capability, and disrupting from within have helped digital beauty retailer, e.l.f, buck category sales decline and chalk up 13 percentage point growth this year.

IntelligenceBank releases new dynamic creative templates

Shifting to evolving and intent-based customer journeys, automated product recommendations and re-engaging dormant subscribers are just some of the ways leading retailers are tapping artificial intelligence (AI) to lift their customer strategies.

Konica Minolta has formed a global digital experience marketing council and launched its first-ever worldwide branding campaign as part of large-scale efforts to transform the business from print and camera provider to innovative ICT solutions player.

​Customer experience leaders grow revenue faster, drive higher brand preference, and can charge more for their products by forging an emotional connection with consumers, a new Forrester CX report said.

Val Morgan has launched a raft of new initiatives for it advertisers, including a new brand positioning, a digital publishing platform, and programmatic out-of-home (OOH) advertising.

Too many people confuse innovation with change, and trade on false positives such as privacy coming at the expense of progress, Apple CEO, Tim Cook believes. And it’s by identifying the distinction between these that he says allows the technology company to continue to succeed.

In our latest series on leading issues in and around customer experience, we ask two brand marketing leaders and an industry expert to share their thoughts on the ways to ensure authentic, diverse marketing​.

Despite all the hype around customer data platforms (CDPs), a new study has found brands are struggling to create a unified view of the customer.​

Salesforce has debuted a new open cloud data initiative, fresh connectors for data integration across disparate systems to create a single source of truth, and single customer identification across its product ecosystem in a bid to bring the Customer 360 vision to life.

Nikki Clarkson has been promoted to chief marketing and communications officer for Southern Cross Austereo (SCA) from her role of head of marketing and communication.

The takeover of smaller rivals by large digital platforms, which includes swagging their customer data sets, poses a threat to consumers’ choice and privacy, according to Australian Competition and Consumer Commission (ACCC) chair, Rod Sims.

Building a universally informed, data-driven system incorporating granular insight on end-consumer demand as well as the supply chain is key to FritoLay as it works to meet the changing snacking needs of consumers.

Disney+, the streaming platform from the iconic studio, launches in Australia and New Zealand today, following news reports of hacked accounts and a ​troubled US launch last week. The new streaming service will be home to hours of shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and will add further pressure to existing players.

​It’s November so, naturally, the call out to grow a ‘mo and help prevent male suicide for Movember is top of mind. But how does a not-for-profit like the Movember Foundation harness its data to create a strategy for better personalisation, targeting, and all year round messaging? And, most importantly, how do they do this in a cost effective way?

​Sport Australia CMO and former ANZ bank marketing, chief Louise Eyres, is joining Vanguard investments in December as its first head of marketing for Australia.

​​Dentsu​ has announced a new group structure as of 2020, following disappointing Q3 FY2019 financial results, driven mainly by the APAC region.

While many organisations still consider culture an afterthought, savvy organisations increasingly know culture can make or break commercial success.