Vogue Australia has taken the wrappers off what it’s claiming is a category-first loyalty program providing members with a host of personalised discounts, exclusive offers and access.

Each year, dozens of new social platforms are launched with the hope of becoming the next Snapchat, Pinterest or YouTube. The latest platform to reach that tipping point is the TikTok, an app for sharing short form video which promotes itself as a platform for capturing the world's creativity, knowledge and moments that matter.

Origin Energy’s former chief marketing officer has joined the NAB team in the newly created role of general manager, strategic marketing.

Rapid investment into digital and technology, along with the need for growth, are seeing more marketers stepping into Australian boardrooms. But unless more of the marketing fraternity get onto the c-suite, do a better job of understanding the balance sheet and firmly grasp risk and governance, they’re going to struggle to gain a substantial foothold long-term.

Can brands striving for inspirational brand building also achieve performance marketing success? Or is brand work inconsistent with the metrics, measurement and real-time nature of performance marketing?

Positive emotions, like love and connection, facilitate change in human behaviour and should be top of mind for marketers looking to fuel their creativity.

​Immersive technology company, Unbnd, has immortalised a controversial mural using WebAR technology, opening up a wide variety of opportunities for marketers.

Given marketing and brand strategy have evolved so much in the past five years, thanks mostly to technology and new metrics, is event sponsorship still relevant to marketers?

Accenture is looking to strengthen its data game with the acquisition of Analytics8, a privately held Australian big data and analytics consultancy specialising in data management, reporting and visualisation, data science and analytics services.

All the latest martech and adtech news this week from Siteimprove, Microsoft, LiveTiles, Twilio, Zylotech, Bomora, SurveyMonkey, GetFeedback, inMarket, Thinknear, PromoteIQOpens and MessageMedia.

More than 770,000 Telstra customers have signed up to the telco’s revamped customer loyalty program since its launch in April.

The confluence of demographic change associated with millennials and digital technology will have profound impact in the world of business and beyond, says renowned futurologist and director of the Centre for Industry 4.0, Rocky Scopelliti​.

For the longest time, people have used words like ‘plumbing’ to describe technology. Yet as digital becomes a critical aspect of every facet of business, it’s clear organisations and brands are being defined by the experiences technology enables.

BIG4 Holidays Parks has joined forces with popular kids entertainers, The Wiggles, to release a new branded tune, with proceeds going to the leisure park's charity partner, Make-a-Wish Australia.

Former Bupa CMO, Jane Power, has switched health insurance for pet care and retail, joining Petbarn owner, Greencross, as its chief customer officer.

Publicis Groupe A/NZ has acquired New Zealand’s largest independent agency, MBM, expanding the ad giant’s Kiwi footprint with a local full-service media business with offices in Auckland and Wellington.

Selling tea to the English. Invoking ancient tea-making rituals in Asia. Giving tea a fresh face in the US. Re-invigorating retail tea stores in Australia. These were just a few of the challenges T2 Tea set itself in re-invigorating the brand and bringing it to a global audience.

Former Qantas, NRL, Air New Zealand and IAG marketing leader, Lewis Pullen, has taken up his next endeavour as head of sales and marketing for Swisse Re-backed digital insurance business, iptiQ.

​Brand purpose has to be authentic and not be too far removed from your business proposition for it to resonate and be successful.

CMO from IDG is delighted to confirm our fabulous speaker line-up for CMO Momentum Melbourne, the newest addition to our events portfolio.