It’s by tapping into data for decision making, rather than concentrating on data from marketing actions, that will enable CMOs to identify new paths to growth and revenue, Constellation Research VP and analyst, Liz Miller, says.

There aren’t many of us who haven’t felt the profound impact of the COVID-19 crisis on our professional and personal lives. But just as it’s been a time of trauma, it’s also one of growth and opportunity to learn, says Australian former Prime Minister, Julia Gillard.

Salesforce is reportedly in talks to acquire workplace messaging app Slack in a bid to expand its offerings to businesses. The cloud-based marketing and sales software company could make a play to buy Slack sources have said after Slack shares ended trading in the US on Tuesday at US$29.57, well below the US$42 high they reached on their first day of trading last year.

Innovation is one of those terms that gets bandied about. But it was clear during the COVID-19 crisis that ‘innovation’ was what marketing leaders and their teams needed to embrace in order to pivot and adapt to the rapidly changing consumer and market conditions.

Commercial kitchen equipment provider, SilverChef, has created its first dedicated executive-level customer role and appointed Wotif Group’s former digital marketing leader to it.

Chris Taylor has confirmed his departure from the National Heart Foundation after nearly three years as its first national chief marketing officer.

Putting the emphasis on customer and employee experience has not only been Mecca’s most powerful marketing lever to date, it’s led the brand to open its biggest physical store yet in Sydney.

Seeking to address growing consumer demand for familiar, trustworthy brands by highlighting its rich history as an premium Australian winemaker has led to a new brand platform from Peter Lehmann’s parent company, Casella Family Brands.

Want to know how to disrupt the CMO playbook? How brands such as Audible are balancing human intuition and data science? Or why marketing chiefs from the likes of RMIT, Realestate.com.au and Hexagon are turning to agile ways of working? These are just some of the sessions from our recent CMO Momentum 2020 virtual event, and they’re now available to you on-demand for the next 30 days, thanks to our sponsor, Sitecore.

All the latest martech and adtech news this week from Dataweavers, Demandbase, Yieldify and Klaviyo, Criteo, SugarCRM, Socialbakers, Snowflake and Metigy

​With 50,000 students studying more than 200 courses across five physical sites and one virtual campus, South East Queensland’s Griffith University is a large and complex organisation to manage.

Customer migration driven by the COVID-19 crisis might be here to stay for many businesses across Australia and New Zealand, according to the latest Salesforce State of the Connected Customer report.

ShEqual, a new initiative that aims to improve gender equality and address violence against women through the advertising industry, was launched in Australia this week.

Instant maintenance support notifications, self-service customer tools and customer feedback follow-up are now on the cards for Fisher & Paykel following its latest technology program of work.

Online beauty retailer, Adore Beauty, has a catalogue of over 15,000 products across over 200 cosmetics brands, serving more than a million transactions a year. Its unique market proposition is providing beauty consultation services through its digital channels, aimed at allowing customer to skip the intimidating traditional cosmetics floor. This ethos has been built into its communications, but Adore Beauty wanted to extend this into its lifecycle marketing by analysing real-time customer behaviour.

Three in four Australian consumers believe brands are lying in their marketing communications and more than half are not convinced they’re being rewarded for their loyalty, a new survey has found.

A not-for-profit organisation focused on delivering Australia’s first truly sustainable and environmentally conscious funerals has debuted its brand identity and website as it works to secure funding needed to launch.

​The latest IAB digital advertising figures show ad spending is rebounding, with an 11.3 per cent increase between Q2 and Q3, 2020.

Growing emphasis on soft skills, empathy and team resiliency, along with better data and customer behavioural insight, are just some of the ways modern marketing leaders are looking to strengthen the commercial muscle of their functions right now.

Australians have boosted their spending on TV and music streaming, esports and podcasts this year to see them through the COVID-19 experience, according to the PwC Australian Entertainment & Media Outlook 2020-2024.