Lonely Planet, home to one of the largest collections of curated travel experiences online, has recently revamped its digital platform to enable highly personalised travel content and related travel deals and offers.

A new biometrics study has found ads are perceived 74 per cent more favourably in high-quality environments with more impact.

Marketing can’t just be about classical marketing principles today, it has to have a higher-level purpose and be the glue adhering an organisation together, HCL’s Arthur Filip believes.

The new owner of IBM’s Marketing Cloud and commerce product portfolio has taken the wrappers off a fresh brand name, portfolio and leadership team, all designed to emphasise its focus on marketers.

During its Worldwide Developer Conference in June, Apple announced its latest measures aimed at protecting users’ privacy and curbing tracking across the digital realm. It’s not the first attempt to limit tracking, nor is it the only tool available to aid digital privacy, but it signals to consumers that something's up with privacy.

Carnival Cruise Line Australia’s director of marketing and CMO50 2018 honorary, Jayne Andrews, has confirmed she will leave the company at the end of August to pursue her next professional endeavour.

​The Federal Trade Commission (FTC) in the US has reportedly hit Facebook with a record $5 billion settlement for privacy violations, according to a story first reported by The Wall Street Journal and numerous subsequent online reports.

​Coles ‘Little Shop’ is making a second-year return, with a fresh array 30 mini replicas and one original favourite available to shoppers from this week.

If Zara Cobb was ever going to take a CMO role, there was a good chance it would be at a data-driven organisation.

Digital transformation - it’s on the lips of every c-suite executive and a requirement of every organisation. Yet Ogilvy’s new executive creative director, Gavin McLeod, is worried about what it’s doing to the role of the CMO.

​Hybrid marketers boasting of both generalist and specialist skills, marketing automation managers and content specialists are among the hottest jobs in Australia’s marketing sphere right now, a new report claims.

There’s a common belief chief executive officers face a career-threatening challenge every year they hold the top job. Sportsbet’s Barni Evans reckons he’s battled at least eight so far in 18 months.

All the latest martech and adtech news this week from InMobi, HubSpot, Leadspace, Criteo, Showpad, Cheetah Digital, Doddle and Signpost.

Transforming the employee experience aids communication, improves transparency and boosts engagement and this, in turn, drives improvements in customer experience. That's the message from Facebook's Transform Sydney event held this week, where the social media giant put its employee experience (EX) tool, Workplace, on show.

​Brands need to strike the right balance between personalisation and privacy, and nowhere is this more acute than in the home, according to a new report from Accenture Research. The Putting the Human First in the Future Home report looks at Australian’s attitudes towards smart home technology and finds a tension between helpfulness and intrusiveness.

Evergage and Dynamic Yield have topped a new report from Gartner on the most innovative and comprehensive personalisation engine technologies in market today.

There are some products and services consumers can’t help but shout about from the rooftops. Then there are plenty of others which many people wouldn’t be caught dead discussing in public.

​Snapchat, which has been at the forefront of augmented reality (AR) innovation on its messaging and photo sharing platform, has been chosen by toy retailer BIG W to animate its toy catalogue using the interactive technology.

Salesforce’s launch of a CDP is in response to a continually evolving customer, AVP Salesforce data and audiences, Jo Gaines, told CMO.

Internet advertising growth is waning and expected to slow even further as take-up matures in the next three years. And Australia’s predictions are looking even worse than those globally.