The 15 most-common persuasion mistakes
As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.
Leadership
Former chief customer officer of Betfair Australia, Nick Thomas, has joined marketing transformation agency, -lution, as its new partner and chief strategy officer.
Leadership
Extended and final nominations deadline for the 2022 edition of the CMO50 list is 26 August 2022: Get those questionnaires completed!
Digital Marketing
All the latest martech, adtech and CX tech news from Twilio, AppLovin, Unity, Ping Identity, CleverTap, Aisera, Forsta, Klaviyo, Shopify, Omeda, Yellow.ai and Cyara.
Leadership
Bringing an 80-year-old iconic Australian brand back to life after a quarter of a century is a rare honour for a marketing leader to take on. According to Jenny O’Regan, chief brand officer at Ampol Australia, her marketing training across businesses from McDonalds to Big W and IGA provided solid smarts for the once-in-a-career opportunity.
Leadership
Blooms the Chemist former CMO and now COO, Pamela Bishop, never thought to use the phrase “kindness in business” two years ago. Fast forward to today and not only is it part of her vocabulary, it provides the foundation of her leadership and ESG approach.
Digital Marketing
Forrester has released its latest Marketing Resource Management (MRM) Wave, highlighting nine vendors across its leadership, strong performer, contender and challenger ranks.
Digital Marketing
The annual total TV advertising figures are in, showing a double-digit increase in spend over the last year buoyed by significant increases into BVOD services.
Digital Marketing
New purpose-driven social media platform, WeAre8, has confirmed nine commercial partners have signed up to its new platform as it officially launches in the Australian market.
Digital Marketing
Campaigns have been a part of marketing since marketing began. Now Vivek Sharma believes its time to let them die, and Da Vinci is his chosen assassin.
Strategy
An omnichannel approach to customer experience, rather than a multi-channel one that simply provides extra channel choice, is key to Beyond Bank’s ongoing CX proposition.
As consumers and the market continues its quest to recover from the pandemic and return to in-person engagement, brands are lining up to build their own immersive live experiences and activations. And the more sensory, the better. In this latest round-up, CMO dives into five examples of brands that have embraced the sensory and emotive as part of their latest experiential activations and what brand values and attributes are behind them.
Digital Marketing
It’s been almost 10 years since Victoria’s Metro Trains and McCann Melbourne had Australians singing about being killed by public transport.
Measurement & Analytics
Dynamic Yield has once again led Gartner’s annual Magic Quadrant 2022 report analysing personalisation engine platforms in market, followed by Insider, Salesforce, Adobe and SAP.
Digital Marketing
All the latest martech and adtech news from Metigy, Freshworks, Zen Global, mParticle, monday.com, Storyblok, Fyllo and Contentgine.
Strategy
Too many people are still getting their customer experience technology transformations wrong because they fail to invest in the people capability around it.
Digital Marketing
If Priscilla Hajiantoni hadn’t struggled with her skin as a teenager, it is unlikely she would have ever set out on the journey that led her to found her own skin care range three years ago. Now she is hoping to reward those customers for the loyalty they have shown through a new program built on the Yotpo ecommerce marketing platform.
Digital Marketing
One of the common challenges facing direct-to-consumer brands is getting products into the hands of would-be consumers before they purchase.
Strategy
Focusing closely on a defined use case, stringent alignment to design principles and a commitment to learning through customer feedback are a few ways Australian brands are balancing chatbots and human empathy in digital interactions.
Digital Marketing
When Amy de Groot was initially approached to join startup, Cars24, her first thought was that she didn’t want to become a used car salesman.
Leadership
Aussie employment tech startup, WithYouWithMe, has promoted its engaging and strategy leader to chief marketing officer.
There’s no doubt we’re in the midst of a digital-first economy, fuelled by data and ...
Now in its sixth year, CMO's State of the CMO is an annual industry research ...
CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.
The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.
Covid-19 created a shift in the customer and economic-based reality unlike anything most of us have ever experienced. Customers have changed from routinised pre-pandemic shopping behaviours to frequently purchasing new brands and suppliers.
As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...
Harry
How JobAdder's CMO is bringing the human truth to B2B rebranding
So many words, so little business benefit.
Brett Iredale
How JobAdder's CMO is bringing the human truth to B2B rebranding
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players
Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...
Munstar Cook
How Super SA put customers at the heart of its digital transformation
Its a informative post thanks for sharing
Galaxy Education
The people and process smarts needed to excel in omnichannel retailing