Attraction and retaining talent is the top issues facing businesses today, according to a new report, with 43 per cent of CEOs globally citing lack of talent and skills as a barrier to future innovation.

It seems what platform a marketers’ brand message appears on is just as important as the brand message itself.

JC Decaux has its sights set on dominating and growing Australia’s out-of-home media market and will use data and audience-based programmatic capability, as well as its broader array of OOH assets, to do it, its CEO says.

​In only a few short months, online weight loss program, SuperFastDiet, has halved its cost per lead (CPL), simply by making better use of its data.

All the latest martech and adtech news this week from CM Group, Adobe, Amazon, Talend, Pegasystems, Informatica, Curiious, Qualtrics, Acquia, BigCommerce, InMoment and IntelligenceBank.

Usabilla, Pulse Insights and ForeSee have been named strong performers in the first Forrester Wave: Digital Voice-Of-The Customer Specialist Platforms, Q2 2019.

Former McDonald’s marketer, Dane Sharp, has been appointed head of marketing at Groupon.

​Menulog is focused on growing its presence, and delivery network, in what is a unique market here in Australia.

Performance marketing has never been more effective as a strategy, but securing short-term efficiency gains is just the tip of the iceberg for how it should be harnessed by marketers looking for build effective, omnichannel and consumer-led strategy.

Ovo CMO, Nicole McInnes, has confirmed she is exiting the startup telco player this week following a restructure which sees the company’s c-level marketing position removed.

Real Insurance is claiming a life insurance industry first with a new Google Assistant app allowing customers to gather details on policy information through their mobile or smart speaker.

The launch of Telstra Plus last month and a new marketing campaign to back it up are just the beginning of efforts to overhaul its customer experience, the telco says.

Former Domain chief, Antony Catalano, is looking to tighten his grip on the real estate industry once with news he’s now chairing and backing vertically focused marketing technology and services company, The Today Business.

News Corp Australia’s chief operating officer for publishing and former CMO, Damian Eales, has been elected president of the International News Media Association (INMA).

Andrew Egan has been appointed as general manager marketing for Viva Energy Australia.

More than 3 million interactions around Australia’s Federal election were recorded across Facebook and Instagram on election day, 18 May. But it was the democracy sausage and not prospective prime ministers that proved most popular in discussions.

The need to introduce BPAY to a younger audience has led its marketing team to a podcast and a social media campaign.

KPMG Australia has acquired UX, web and mobile app technology firm, Love Agency, which specialises in building solutions for enterprise and government clients. The acquisition will boost KPMG’s digital strategy, AI, machine learning, IoT, data and analytics services.

Grabbing a precious few minutes for a spot of online retail therapy has become commonplace and few would give up this convenience and pleasure. Yet sometimes the retail experience can seem a little one-sided, clicking through clothing categories and navigating menus to find desired items.

After only nine months at APN Outdoor, Charlotte Valente has been appointed GM for the B2B division of the Big Red Group (BRG).