Campbell Arnott’s former CMO has made the leap to the top job, becoming the new managing director for Hasbro’s Pacific operations.

​Brands that do not stand for something are wasting their power and their voice, not to mention commercial opportunities, said a professor of management at Macquarie Business School.

“I think in the last five years, we've gone from being able to use some information about an individual to being able to effectively monetise and deliver the exact right message to the exact right person at the exact right time through the martech stack.”

The first tranche of VOZ insights have arrived, highlighting the incremental reach BVOD delivers and the combined linear and on-demand TV viewing behaviour of Australian consumers.

All the latest martech and adtech news this week from Salesforce, Confirmit, BlueVenn, Leanplum, QMS Media, Automation Anywhere, Verint and Adobe, and NetOpt

Stockland announced Sharmila Tsourdalakis will be joining the property giant in the role of chief innovation, marketing and technology officer (CIMTO).

The latest total TV viewing measurement from OzTAM, Virtual Australia, is about to arrive. Here, we explain how this new marketing measurement has been created and what it promises

When news of General Motors’ decision to ‘retire’ the iconic Australian Holden brand broke in early February, public outcry and a wave of nostalgia washed through the digital and print channels. With news of such a significant brand ‘retirement’, and the outpouring it generated, the team at CMO wanted to ask a bigger question: Just how do you know when it’s time to retire a brand?

InMoment is merging with MaritzCX in a deal aiming to create the world’s largest enterprise customer experience technology company.

Nine’s half year results are out, the media conglomerate reporting revenue of just under $1.2 billion, group EBITDA of $251 million, and a net profit after tax of $114 million. Post specific items, the statutory net profit was $102 million, down 41 per cent. Net profit after tax and minority interests was $115 million, down 9 per cent.

Digital audio advertising is reaching maturity, with 90 per cent of advertisers choosing streaming services and some 75 per cent opting for podcasts, according to the 2020 Interactive Advertising Bureau (IAB) Audio Advertising State of the Nation report.

“The way we have historically looked at creating relationships with customers has been relatively ineffective. It's very expensive and it's highly unpredictable.”

An increased focus on customer experience (CX) and a new management team has been pledged in an effort to turn Blackmores’ fortunes around, following the release of its half year results.

CMO and House of Brand partnered on a lively roundtable discussion in Sydney looking at how marketing leaders can unite their brand expertise and energy with customer experience. Here are pictorial highlights from the event

Integral Ad Science (IAS), the digital ad verification outfit, has issued a warning to the ad industry about a large-scale ad fraud scheme which produces fake browser data and fabricated URLs in order to steal advertisers’ media spend.

​There is a concerning lack of readiness for technological change within Australian organisations, according to KPMG Digital Delta.

When Lisa Pearson joined Australian-grown BigCommerce as its global marketing chief, she faced a significant brand job spearheading the company’s push from SMB into mid-market. But heaven forbid the ecommerce software business’ staff see it as a rebrand.

The A2 Milk Company CMO, Susan Massasso, has announced her intention to stay on with the group in a new and expanded role following a restructure of the executive team confirmed today.

Former ANZ marketing leader, Carolyn Bendall, has become the new chief marketing officer at Swinburne University.

Two Australian media associations will join forces later this year on a new alliance aimed at promoting the country’s premium content media across channels.