News

Digital Marketing

New second-party data marketplace debuts

Data management provider, Lotame, has debuted its new second-party data marketplace, an offering it claims will help the four in five marketers struggling to trust accuracy of external audience data sets today.

Leadership

Setting up a new Australian digital bank: A CMO’s story

​This week, Australia officially got a new digital bank: 86 400. Pitching itself as a smarter way to do banking, the offering centres around making money management easier by helping consumers see what’s actually going on with their finances through app-based tools and data insights.

Leadership

Myer brings on new marketing, media chiefs

Myer has confirmed a new GM of marketing and head of media as part of efforts to bolster its marketing and customer function. The news comes a week after the embattled department store giant announced lower sales but stronger operating profits for its FY19.

Digital Marketing

CMO profile: The challenges of multi-platform, regional marketing

The first thing Digital Realty's APAC marketing operations chief, Omer Wilson, noticed upon taking up his regional role was just how quickly Southerast Asian countries are growing. The second thing was the differing maturity levels between the two parts of the globe.

Digital Marketing

Foxtel taps data to overhaul content, channels, advertising services

A stronger data insights story, new advertising products, Samsung smart TV deal, four additional channels, extended content partnerships and a Lifestyle brand overhaul are among the ways the Australian pay TV player is looking to retain advertiser relevance in a hotly contested content streaming world.

Customer Experience Management

Queensland creates first government chief customer officer

​Queensland is soon set to have a public chief customer and digital officer, the first of its kind in Australia, the state’s government has announced​. The role will have responsibility for advancing global technology and supporting the needs of Queenslanders and Queensland businesses in this arena.

Digital Marketing

MCN rebrands as Foxtel Media

Media sales business MCN (Multi Channel Network) has today officially announced it has rebranded to Foxtel Media, with a new visual identity to accompany the new name.

Digital Marketing

​The Economist CMO: It’s all about the content

In an industry dominated by fake news, click bait and traditional news outlets struggling to let go of old operating models, The Economist could teach the Fairfaxes and NewsCorps a thing or two about how to attract, and retain, readers.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

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Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

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I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??

Harry

Sustainability of message: H2coco founder's commitment to consumers

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Great message from an Aussie company about sustainable business practices, particularly packaging. Wish more businesses would think more ...

Krisy

Sustainability of message: H2coco founder's commitment to consumers

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Well, I wish we could change the situation. But I am not sure it's possible.

Patricia Miller

Does social media make astroturfing acceptable?

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