Google is extending the deadline for the death of the cookie until late 2023, a step that follows international regulatory and advertising industry pressure about the search giant’s alternative proposals and dominance across the digital advertising sector.

Facebook Shops is expanding to WhatsApp and Marketplace and developing new ways for businesses to personalise ads and use new technologies to enhance the shopping experience.

Mobile menu ordering platform, me&u, has brought on former My Muscle Chef marketer, Clementine Churchill, as its new head of marketing.

Samsung Australia has confirmed the departure of its CMO, Josh Grace, following a restructure of its corporate marketing function.

All the latest martech and adtech news from Salesforce, AWS, Progress, DoubleVerify, Rocketlane, Contentsquare, Vungle, Introhive and Uberall.

Balancing flexibility and routine, community contribution and the consumer’s desire for optimism proved instrumental for The Lott’s marketing team over the last 15 months. And they’re the keys to getting through this next normal, too.

Covid changed consumers’ shopping habits and some new habits look set to stay, according to a new report.

Audi Australia’s chief customer and marketing officer, Nikki Warburton, will leave the automotive group in July after a three-year tenure.

Retailers agreed on a few fundamentals for personalising customer engagement when they discussed the topic at Retail Revival, the second annual digital talkfest held by Emarsys, an omnichannel customer engagement and retention platform.

A new In-House Agency Council (IHAC) has been launched by a handful of Australia’s biggest brands aimed at helping marketers do a better job of building capability and sharing best practices across their in-house teams.

Mad Paws, the recently ASX-listed online marketplace for pet services, has appointed Vicki Aristidopoulos to its board.

Organisations looking to invest in corporate social responsibility (CSR) – and the positive corporate culture and image it encourages – should look for charities which plan their own closure, according to one of this year’s Pro Bono Australia’s Impact 25 winners.

Brownes Dairy marketing and sales chief, Natalie Sarich-Dayton, has been promoted to the CEO’s post, becoming the company’s first female leader in its 135-year history.

Those first 60 to 90 days in your new role are crucial. In fact, they’re so crucial, you’ll find dozens, if not hundreds, of books written on the subject. And chief marketing officers are no different in their need to prove their worth and importantly, set themselves up as big ‘M’ marketers to the CEO and executive team in those early days.

It’s organisations boasting strong alignment between marketing and other functions – especially the CIO - that are going to get the great things done that matter most to the bottom line.

DoorDash’s foray in the esports field is part of a sponsorship approach that sees the food delivery brand building presence and authenticity across community platforms its target customer groups are actively engaging in.

Transparency, preparedness, a unified communications approach - both proactively and reactively – and perspective are key to brands preparing for as well as navigating their way through a cyber data breach, several industry experts say.

All the latest martech and adtech news form Iterable, ZoomInfo, Twilio, Snowflake, Conjoint.ly, Boomtown, Hopin, Sparkfly and Vibes.

The marketing sector is no stranger to enthusiastic debate, but the battle between privacy advocates and the holders of customers’ personal data has become especially impassioned.

Augmented reality (AR) is increasingly being used by brands wanting to engage customers at home or in other spaces to which they can easily relate. June saw brands such as Big W, KFC and Corona launch AR experiences to help customers interact with products in the comfort of home, compete for prizes in a game or even be confronted with their unpleasant, augmented ‘plastic reality’.