iSelect has claimed the ineffective marketing approach that saw the brand too focused on traditional media and led to a 2 per cent dip in revenues for the FY18 financial year is on its way to being arrested.

Former managing partner and chief strategy officer of Publicis Worldwide (India), Sudeep Gohil, has been named KPMG Australia’s head of brand strategy.

The generation after Millennials, Generation Z - defined as people born from the mid-1990s to the early 2000s - represents a dominant and powerful group. Considered a larger cohort than both the Baby Boomers and the Millennials, brands are starting to take notice and crafting strategies on how to deal with this ‘powerhouse’ group.

Marketing and customer experience professionals looking to artificial intelligence (AI) to improve their organisation’s customer game are going to have to find a way to work with IT or risk missing out on the real benefits of the emerging technology.

If there’s one thing Andrew Joyce has learnt being co-founder of Australian mobile-oriented jobs startup, Found, it’s that he is hopeless at predicting what millennials and Gen Z consumers are going to like in an advertisement.

If brands don’t implement some kind of counterfeit protection now, they will find hard-won brand reputation and consumer trust eroded over the next 10 years.

Suncorp has attributed a 4.7 per cent increase in customer deposits across its product portfolio to a combination of new product offerings, increased digitisation, and simplified processes driven through its increasingly ecosystem-led approach to customer engagement.

All the latest martech and adtech news this week from Salesforce, Criteo, Freshworks, Zendesk, Twilio, GrowthOps, HubSpot, Tableau, Glow, Genesys and Intercom

​Brand trust can no longer be assumed, it must be earned, and consumers now require brands to prove they are trustworthy through identification, integrity, and inclusion.

​The Interactive Advertising Bureau (IAB) has refused to endorse secondary crediting for video within Nielsen’s Digital Content Ratings (DCR) product until qualifiers are introduced that meet agreed measurement standards.

High shipping cost is causing more than half of Australian consumers to ditch their shopping carts before completing an online purchase, according to a new report.

The Commonwealth Bank is shifting customer measurement away from satisfaction to Net Promoter Score, looking to simplify offerings and processes, and better tap data analytics to improve customer engagement, as it squares up to issues of misconduct and flawed financial advice identified by regulators.

The online world has delivered massive benefits to Australian corporations and consumers alike. Well, most of them.

Bankwest has stepped up its use of digital technologies for customer support, launching a new in-app messaging service via its banking app that syncs conversations across devices.

​There has been no ease-in period for ​Mim Haysom, Suncorp’s CMO/EGM brand & marketing​ of just three months. Haysom has already helped deliver a new app, and is leading the marketing to bring 12 separate brands together under the one Suncorp Group.

Dynamic Yield, Evergage, Monetate, Certona, Adobe and Qubit are leading the pack when it comes to delivering personalisation engines to marketer, digital and CX practitioners, a fresh Gartner report claims.

Nine is claiming an Australian first after launching addressing video advertising through its 9Now video on-demand offering.

Australian CMOs are largely missing a strong competitive advantage that is helping the likes of Google, IBM and Visa, according to Yale University’s Centre for Customer Insights

More than 40 employees and 1000 independent contractors are being affected as digital food delivery service provider, Foodora, closes its Australian operations later this month.

​Improved human-bot interactions for better personalisation may not be as far off as we think, thanks to new research linking personality to eye movements using artificial intelligence (AI).