CMO is extending nominations for this year’s CMO50 2021 program to a final deadline Monday 16 August 2021. Don’t miss this opportunity to have your marketing leadership, as well as the work of your team, recognised and get that questionnaire completed now!

A national rewards program is in the sights of eftpos’ new recruit and digital strategist, Mark Britt, as he joins the group as the new chief of its Beem It division.

Australia’s advertising spend is expected to grow by 9.1 per cent in 2021 as the sector makes a quicker and stronger recovery than expected but will still trail 2019 investment levels as some channels take longer to bounce back from the global pandemic.

​Formals and special occasions once had the mandate on fashion hire but everyday fashion basics are edging into this niche market, partly because customers are worrying about fashion’s environmental impact and partly because people like to try before they buy

​A 30 per cent increase in free range chicken buyers and a 72 per cent lift in new brand buyers are two standout results for Ingham’s chief marketing officer, Seb Brandt, from its first audience-led outdoor campaign.

Lorna Jane has been penalised $5 million by the Federal Court after admitting it made false and misleading consumer claims around its ‘LJ Shield Activewear’ technology suggesting it would prevent customers catching Covid-19.

Against all odds, the Tokyo 2020 Olympic and Paralympic Games are on. To many, this will be thrilling, surprising or even shocking. To advertisers, it will be unprecedented. And to the athletes, the culmination of hard work against the most difficult of olds.

More extensive and informative customer sentiment analysis, improved engagement through personalised next-best actions and content gap recommendations are the big wins Tourism Australia is seeing after investing in chatbot technology.

Catch Group has confirmed Jason Bagg as its new chief marketing and commercial officer in a newly combined role that incorporates marketing, customer strategy and loyalty programs.

All the latest martech, adtech and customer technology news from Salesforce, Slack, Zoho, SugarCRM, Zoom, Xandr, Braze, mParticle and UserTesting.

Australian software developer and cybersecurity expert, Mick Esber, will this September launch the beta version of bhapi, a safe social media platform he has developed for Apple and Android.

A one-minute customer feedback system that helped drive a 15-point Net Promoter Score (NPS) improvement across Nando’s UK operations has now been rolled out across Australia and New Zealand.

Any business that has been around for more than 100 years must know a thing or two about being sustainable, at least in the traditional sense of the world.

Building trust and educating consumers about cryptocurrency are firmly in the sights of Banxa’s inaugural marketing chief, Dave Malcolm, who officially joined the business this past week.

Celebrating Australia’s farmers and their importance nationally as well as globally lies at the heart of a new brand platform launched by agricultural manufacturer, Case IH, this month.

Filmed entertainment and out-of-home were the worst hit sectors during the height of Australia’s Covid-19 pandemic in 2020, while the winners were Internet advertising, streaming and broadcast video on-demand and esports, the latest PwC Entertainment and Media Outlook report finds.

Media channels vary greatly in their ability to generate sales growth over the short to long term, with the rate of diminishing returns, scale and risk key elements in achieving the optimal media mix for your brand.

​Reaching and engaging the ‘quiet Australians’ who care about climate change and nature in order to trigger national action is driving a new multi-year campaign platform launched by WWF-Australia this week.

Building community engagement and loyalty through gamification, mixed reality activations and tailored communications is the name of the game for Ranfurlie Shopping Centres after investing in a new digital platform.

Among the many sectors affected by the COVID-19 pandemic, fundraising has been hit especially hard. But one charitable organisation found a way to keep funds flowing through the depths of the pandemic and beyond, by working with a community that is generally considered hard to reach by marketers – online gamers and streamers.