Former chief customer officer of Betfair Australia, Nick Thomas, has joined marketing transformation agency, -lution, as its new partner and chief strategy officer.

Extended and final nominations deadline for the 2022 edition of the CMO50 list is 26 August 2022: Get those questionnaires completed!

All the latest martech, adtech and CX tech news from Twilio, AppLovin, Unity, Ping Identity, CleverTap, Aisera, Forsta, Klaviyo, Shopify, Omeda, Yellow.ai and Cyara.

Bringing an 80-year-old iconic Australian brand back to life after a quarter of a century is a rare honour for a marketing leader to take on. According to Jenny O’Regan, chief brand officer at Ampol Australia, her marketing training across businesses from McDonalds to Big W and IGA provided solid smarts for the once-in-a-career opportunity.

Blooms the Chemist former CMO and now COO, Pamela Bishop, never thought to use the phrase “kindness in business” two years ago. Fast forward to today and not only is it part of her vocabulary, it provides the foundation of her leadership and ESG approach.

Forrester has released its latest Marketing Resource Management (MRM) Wave, highlighting nine vendors across its leadership, strong performer, contender and challenger ranks.

The annual total TV advertising figures are in, showing a double-digit increase in spend over the last year buoyed by significant increases into BVOD services.

New purpose-driven social media platform, WeAre8, has confirmed nine commercial partners have signed up to its new platform as it officially launches in the Australian market.

Campaigns have been a part of marketing since marketing began. Now Vivek Sharma believes its time to let them die, and Da Vinci is his chosen assassin.

An omnichannel approach to customer experience, rather than a multi-channel one that simply provides extra channel choice, is key to Beyond Bank’s ongoing CX proposition.

As consumers and the market continues its quest to recover from the pandemic and return to in-person engagement, brands are lining up to build their own immersive live experiences and activations. And the more sensory, the better. In this latest round-up, CMO dives into five examples of brands that have embraced the sensory and emotive as part of their latest experiential activations and what brand values and attributes are behind them.

It’s been almost 10 years since Victoria’s Metro Trains and McCann Melbourne had Australians singing about being killed by public transport.

Dynamic Yield has once again led Gartner’s annual Magic Quadrant 2022 report analysing personalisation engine platforms in market, followed by Insider, Salesforce, Adobe and SAP.

All the latest martech and adtech news from Metigy, Freshworks, Zen Global, mParticle, monday.com, Storyblok, Fyllo and Contentgine.

Too many people are still getting their customer experience technology transformations wrong because they fail to invest in the people capability around it.

If Priscilla Hajiantoni hadn’t struggled with her skin as a teenager, it is unlikely she would have ever set out on the journey that led her to found her own skin care range three years ago. Now she is hoping to reward those customers for the loyalty they have shown through a new program built on the Yotpo ecommerce marketing platform.

One of the common challenges facing direct-to-consumer brands is getting products into the hands of would-be consumers before they purchase.

Focusing closely on a defined use case, stringent alignment to design principles and a commitment to learning through customer feedback are a few ways Australian brands are balancing chatbots and human empathy in digital interactions.

When Amy de Groot was initially approached to join startup, Cars24, her first thought was that she didn’t want to become a used car salesman.

Aussie employment tech startup, WithYouWithMe, has promoted its engaging and strategy leader to chief marketing officer.