Former Crown chief marketing officer, Christopher Coyne, has reappeared on the gaming industry spectrum as the new chief customer officer at online gaming company, Stars Group.

If you want to be a successful marketer in today’s world, you have to be part of the growth engine you’re CEO is driving.

Nine has confirmed digital chief and former marketing leader, Alex Parsons, will not be directly replaced following his departure at the end of the month after 10 years with the media giant.

All the latest martech and adtech news from IBM, MediaMath, Freshworks, Localz, dotmailer, Appboy, HubSpot, GMC Software and Slack.

Augmented reality and virtual reality trends are in the spotlight this week as both Redbubble and Pfizer Australia announce new technology capabilities to enhance both customer and patience experience.

It was while selling B2B services at Google in the US that Chris Rothstein and his colleagues first started to see how broken a sales process could be.

Foxtel has confirmed Mark Buckman will leave the pay TV giant in December, just 18 months after joining to head up its marketing, customer and retail strategy.

Michele Teague has left her role as head of marketing at Kmart and taken up a non-executive director’s position at ASX-listed discount retailer, The Reject Shop.

Furniture brands trying to get noticed by online-savvy shoppers in today’s crowded retail marketplace need a robust marketing strategy. And that’s exactly what Icon by Design decided to build with its latest remarketing model.

Macquarie unveiled a new open online banking platform that offers customers control over their everyday banking data and the power to securely manage how they want to share it.

A new report from Integral Ad Science aims to provide a clearer picture of media quality trends amidst heightened concerns over brand safety, viewability, and ad fraud.

Mother and son business team, Sharon and Jamie Thurin, have catapulted Slim Secrets from an Australian family operated business into a global company operating across 15 countries. And it’s the constant evolution of marketing strategy and smarts that’s helping the healthy snacks company drive success.

Myer’s CEO says the business is ramping up initiatives to accelerate omni-channel business growth after reporting mixed results in its full-year report.

Vision Personal Training (PT) has set about overhauling its digital, social and search presence as part of aggressive plans to double its Australian footprint in the next three years.

Making employee experience as important as customer experience, and linking data to both marketing intelligence and consumer emotion are crucial steps brands must get better at to deliver great customer experiences.

All the latest martech and adtech news from Vision Critical, Adobe, Act-On Software, Mobile Embrace, AskNicely, AdRoll, AppNexus, Rubicon Project and SendinBlue.

Like most online companies, Australian edible bouquet maker and ecommerce player, Edible Blooms, is seeing the cost of customer acquisition rising.

Poor data quality, broken add-ons, and ineffective integrations are just a few of the tell-tale signs that you may need to refresh your CRM system — or scrap it altogether and start anew.

An open and integrated platform approach, verified first-party audience data and content investment lie at the heart of Oath’s plans to shake up the adtech platform space, its global product technology chief claims.

Social media in-feed ads, along with online video and paid content, are leading growth in global digital advertising, Zenith’s 30th annual latest advertising trends study claims.