Bringing a community-driven, consumer lens to rebranding has seen B2B professional services firm, Kearney, crowdsource more than 10,000 images of staff and customers for its creative approach.

Australia’s bushfire ravaged tourism industry is receiving some much-needed financial support to start the road to recovery, with the Government pledging $76 million in a recovery package for the tourism and hospitality businesses and towns affected by this summer’s bushfires. And South Australia is leading the way with its just launched tourism campaign to encourage visitors back to Kangaroo Island in the wake of the fires this summer.

Seven in 10 business leaders globally believe their organisations can have a positive societal impact without sacrificing profits and nearly all agree trust is a high priority for corporate leaders today.

Mr. Beer has been around since the late 1990s, offering home brewing kits in the US and globally thanks to the reach of ecommerce. Yet with a growing customer database, the company was facing two problems: Lack of a strong automated email engagement program, and a solution to entice customers with relevant offers.

CMO is delighted to be partnering with marketing leadership consultancy, Arktic Fox, on a new elite learning experience focused on helping you transform your marketing function.

Technology that protects, soothes and offers reassurance, a new take on digital communities, speed-controlled entertainment and renewed privacy are among the game-changing consumer trends forecast by Wunderman Thompson in its Future 100 report.

Amid all the jokes of ‘Scotty from Marketing’ and the general cries of a lack of authentic leadership in the current bushfire crisis, one Australian has used the power of social marketing to raise over $51 million in support of the NSW Rural Fire Service.

Most marketers are planning on switching their customer data platform (CDP) in the next 12 months, despite being happy with their current provider, a new report has found.

All the latest martech and adtech news this week from Adobe, Marchex, HubSpot, Qualtrics, Rubicon Project and Telaria, Acquia, LOVO and Dataminr.

86 400 is using technology to scan 200 data points on electricity bills to offer customers a better deal.

Becoming the Salesforce or Workday of security is firmly in the sights of cybersecurity company, CrowdStrike. And judging by its successful initial public offering (IPO) last June, valuing the business at nearly US$7 billion, the market agrees the cloud native provider has the goods to achieve its mission.

Google's decision to make third-party cookies obsolete has been cautiously welcomed by the industry as a win for consumer privacy even as it raises significant concerns for embattled media and publishing sector trying to compete against the digital giant's ever-tighter stranglehold on advertising.

Artificial intelligence (AI) is behind the success of high-performing customer service teams, according to the latest research from CRM outfit, Zendesk.

Few organisations have been able to match explosive growth in data volumes with their capacity to turn that data into something useful.

Think of apple juice and you usually think of the sweetened juice made from a concentrate, so sugary it makes you wince. Once tried, this type of juice tends to ruin apple juice for people for life.

The gap in customer affinity between traditional communications and media companies and big tech and digital companies is closing, according to a new report from Accenture.

TerryWhite Chemmart has taken a customer-first approach and has improved its customer satisfaction ratings as a result.

Following Sarah Clark’s promotion to the role of managing director of Intrepid Australia and New Zealand, Intrepid has appointed Louise Laing as the general manager of marketing.

CMO has kicked off a short readership survey to help us understand our readers’ content habits, as well as what role the CMO brand and content is playing in each of your professional lives.

New Zealand company, Soul Machines, has raised US$40 million in series B investment to help with its quest to re-imagine how humans connect with machines.