It’s been five years since CMO took the wrappers off our inaugural CMO50 of Australia’s most innovative and effective marketing leaders. And during that time we’ve seen a transformation of the modern marketing function and leadership remit.

Is it my job, or isn’t it? I suspect this is a question every chief marketing officer asks on a daily basis. And in reading this year’s CMO50 profiles, you’d be forgiven for thinking it’s a question lacking a straight answer.

​More than 100 of Australia's most innovative and effective marketing leaders celebrated the achievements of their CMO peers at the CMO50 2019 dinner in Sydney on 17 October. Here are first pics - including the top 10 for 2019.

Marketing chiefs from digital-first companies, FMCG, media, retail and ecommerce have dominated the fifth annual CMO50 list for 2019.

​Nine made a raft of announcements last night at its Upfront 2020 event, including data unification across the whole enterprise, an advertising effectiveness offering, and cost per view of BVOD.

A new report on leadership has confirmed what marketers have known for years, good brand leadership comes down to trust, authenticity, and connection.

All the latest martech and adtech news this week from Demandbase, Qualtrics, Campaign Monitor, Kibo, Pega, Bazaarvoice, Zendesk and Aqilliz

It’s one of the big lessons Mark Reinke took away from his 12 years in marketing at Suncorp: Focus on your customers and the long-term value for them, not what you’ll get from them.

Martech acquisition has grown 22 per cent last year, according to a global report, to be worth more than US$121 billion. However, there are concerns the concentration on data is coming at the expense of creativity.

More CMOs need to insert themselves into the IPO process, something they are not yet taken seriously for in the drive to make the process all about financials.

Facial recognition technology is being used in a new out-of-home (OOH) campaign to read facial expressions.

The move to tailored, digital experiences for customers and passenger education are key priorities for Metro Trains Melbourne’s first executive-level brand and marketing leader as she officially takes up her new role.

Consumers are willing to share their personal data in exchange for personalisation, depending on whether the service meets their expectations, according to Deloitte’s eighth annual Media Consumer Survey. And consumers want the ability to have their data removed, but the choice to do this is impacted by loss of personalisation, according to the survey.

Intrepid Travel has promoted its marketing chief to A/NZ managing director, Sarah Clark, as part of a new executive line-up.

Ask a consumer, and you're likely to hear telcos are not particularly good at customer experience (CX). However, Optus is making the effort to change all that.

Three of Australia’s most dynamic brands sat down to discuss customer experience (CX) and why it is so vital at Twilio’s Engage event in Sydney this week.

​Machine learning trials to better serve up content and product navigation, building a single customer view, and lifting brand consideration across channels are just some of the steps Canstar’s marketing chief is taking to drive growth.

Steve Brennen is switching the world of Uber for the world of fintech disruption, taking up a new role as chief customer officer at Zip Co.

​In its latest effort to modernise to provide the kind of customer experience the consumer now demands, Baby Bunting has undergone a brand refresh to facilitate a better emotional connection with customers through increased personalisation.

A redesigned website, fresh insights into competitive opportunities and growing audience engagement and conversion are just some of the wins Finder is having after investing in a new brand and consumer experience measurement platform.