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Digital Marketing

The rise of online retail marketplaces and what they mean for brands

The impending arrival of Amazon on Australian shores has left many brands and retailers scrambling to implement a response. And it’s the way in which Amazon will serve the market that arguably offers the biggest industry shake-up and reshape how consumers access products and services for brands and retailers alike.

Digital Marketing

How this brand is tackling the Amazon retail problem

While many Australian brands struggle with what impact Amazon’s arrival in Australia might have on their sales channel, at least one has had first-hand experience with the American online behemoth for years.

Digital Marketing

What it takes to rebrand a fast growing tech company

A major rebrand can be challenging for even the most astute CMO, but for Ivanti’s CMO and executive VP, Steve Morton, the pressure to roll out the new brand was heightened by multiple and rapid company acquisitions and mergers.

Digital Marketing

4 business lessons martech companies are following to drive growth

In today’s highly competitive mad-tech landscape, it takes a lot for martech companies to foster scalable business growth. We speak to leading marketing, tech and ad experts and discover four key business lessons they're now employing when looking to generate sustainable growth and win over customers.

Digital Marketing

What CMOs need to do to cope with marketing change management

Digital technology has wrought unprecedented change on marketing, rewriting both the media landscape and the back-end systems and processes that marketers use to reach it. With so much focus on the technologies transforming marketing, it is not surprising managers and employees feel they are scrambling to keep up.

Digital Marketing

CUA reveals new customer-led hackathon

Australian credit union, CUA, has kicked off a new customer-led hackathon calling for innovative health and finance tech solutions that resonate with millennials.

Digital Marketing

How Lenovo's social strategy is helping bridge the marketing/sales divide

Sales and marketing are supposed to work in harmony, with one supporting the other to achieve the organisation’s revenue goals. In reality, the two functions often are at war. But a new social media strategy, coupled with some good old fashioned sales experience is helping Lenovo to finally bridge the gap.


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3 ways customer data can increase online sales conversion

Data has been an increasingly critical factor in improving the efficiency and effectiveness of marketing and business operations.

James Bennett

Chief experience officer, Kalido

Our sharing future is both terrifying and exciting

Discussing the future in a realistic fashion is often a disappointing prospect. For all the talk of hoverboards, jetpacks and lightsabers changing the way we do things, the reality tends to end up being something as mundane as a slightly cheaper way to get around the city.

Jason Dooris

CEO and founder, Atomic 212

Queue experiences that are distinctive, memorable and shareable

Customer service that’s quick, easy and convenient has been shown to boost customer satisfaction. So it’s an odd juxtaposition that customer queues have become a sharable customer experience.

Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...

Tom

3 ways customer data can increase online sales conversion

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Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?

Tim Palmer

Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign

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Thanks for the article Jennifer, you raise some interesting points. The supermarket and shopping centre examples particularly struck a c...

Jill Brennan

Why marketers should take note of social robots

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Winning the retail game is really tricky at this point in time. Many retailers have declared themselves as bankrupt. But yes harnessing t...

Vanessa.M.Magers

​Bricks and clicks: Balancing digital and physical to win the retail game

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Excellent article, Thank you.

Steve Beards

How Aprimo hopes to help marketers tackle distribution of content, funds and data

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