A focus on safety, adapting products to circumstances and recognising the dotted line between employees and customers were common refrains from Hugo Boss and Post Office UK during this week’s Qualtrics 'Work Different' event.

Organisations and leaders need to stop seeing results-driven performance, accomplishment and achievement, and empathy, care and connection, as mutually exclusive items and focus instead on uniting the two for corporate success.

Catch Group has joined forces with the flybuys customer loyalty program to provide rewards to its customer base.

All the latest martech and adtech news this week from Optimove, Publift and LiveRamp, Amperity, Qualified, Oracle, Sprinklr, Adobe and Sitecore

More and more, consumers are looking for brands they can have an emotional connection with, says Kathmandu’s chief customer officer, Eva Barrett. And for the Australia and New Zealand-based outdoor apparel brand and retailer, credibility around sustainability will be key to achieving this as it works to build engagement locally and abroad.

Bega Cheese has expanded its product line-up and now moved into the honey aisle with the arrival of B honey, its 100 per cent Australian honey sourced directly from local beehives. And in the process, developed a high-tech bee hive to protect local honey bees.

As recent months have clearly shown, having a strong digital marketing and commerce capability has been one of the defining factors of those organisations that have best coped with the COVID-19 crisis.

Westpac has positioned its rollout of Verizon’s DSP solution across its portfolio of brands as a step towards sustaining advertising activities without the cookie.

Coles is ditching its iconic weekly print catalogue delivery from September and looking to replace it with a new digital ‘coles&co’ experience debuting later this week.

CMO is extending the final deadline for submissions for this year’s CMO50 list to Monday 24 August 2020 due to demand.

Smart wearable devices, from smartwatches to health trackers, are giving brands interactive ways to communicate with customers and leading to new types of insights from real-time and location-based data. And with COVID-19, we could see new devices and services developing to address some of the emerging health and medical issues.

The shift towards online advertising will continue and it’s share of total media spend will accelerate with the COVID-19-related economic crisis, according to new research from the Australian Association of National Advertisers (AANA) and Ipsos.

A few years ago, century-old South Australian-born company, National Pharmacies, decided to update its mission.

Proving the brand value of live events sponsorship by connecting the dots from fan engagement through to shopper behaviour is the latest ambition of Ticketek’s sister division, TEG Analytics, following a new partnership with flybuys.

The FutureBrand Index 2020 has just been released, the first comprehensive global study into the perception of global brands since the outbreak of COVID-1. And the findings show well-perceived companies can consistently align the full picture of the experiences they create with their wider corporate purpose.

Snapchat’s first global B2B marketing campaign is being positioned as an overdue and clever step in solidifying the social media brand’s position as its platform rivals face claims of racial insensitivity and advertising boycotts through to data privacy challenges.

All the latest martech and adtech news this week from Kantar, Messenger, BigID, Tapad, Yotpo, CreatorIQ, IBM and Neustar

Having a plan for how you’re going to use customer data, an ability to action it, and a lifecycle approach to customer engagement are all vital in building a successful customer data strategy.

The adtech industry is responding favourably to efforts to provide alternative user identification data mechanisms to replace traditional cookie tracking. But several have warned privacy and security concerns remain a significant hurdle to adoption.

​Deloitte is promoting its Australian chief marketing officer to global CMO and has confirmed its first female local marketing officer from 1 September.