It is with regret and after much consideration Foundry (formerly IDG Communications), announces the closure of the CMO Australia brand.

In the increasingly competitive world of higher education, marketing plays a vital role in driving recruitment of new students.

Are customer experience leaders truly connecting the dots between the business outcomes their organisations are looking to accomplish through CX improvements and investment, and the customer outcomes they’re prioritising?

Sophie Wills knew her organisation faced a problem even before the Covid pandemic hit. As general manager of communications and marketing at the not-for-profit New Zealand Rugby League (NZRL), Wills had already noted a decline in fan loyalty as far back as 2019. For her, this problem was compounded by the difficulty she had in answering why, or in proposing ways to turn things around.

Starting life as purely a cinema offering, Flicks quickly realised the need, and opportunity, to add streaming as the pandemic hit and cinemas went into hibernation. Now the streaming and cinema recommendation site is looking to expand its reach to wider audiences.

Helping Brownes Dairy translate its community engagement further in the digital space and building rapport with a younger demographic are on the priority list for the Perth-based dairy’s new general manager of marketing, Rebecca Smith.

When Richard Kelsey and Geoff Huens started online beer retailer, Beer Cartel, in 2009, they had a mission to break the hold of "boring bland beers" on the Australian market.

Online dealership, Carma, is working to craft an alternative to buying used cars, placing the customer experience above all else while providing convenience and transparency throughout the process.

Marley Spoon has brought on former Aldi Australia marketing leader, Mark Richardson, as its new chief marketing officer, effective 13 February 2023.

Gamification and engagement platform, Komo Technologies, has brought on former Optus senior partnership manager and CX specialist, Aussie Merciadez, as its first global chief of customer engagement and partnerships.

Amazon, Google and Meta operate them, Disney Select uses one to power advertising and match a brand’s first-party data to its own niche audience segments, and Roku has built one supporting its streaming TV platform. But just what exactly are data clean rooms?

SpecSavers has announced a trio of promotions across its marketing and customer engagement leaders in what the company said is a response to brand growth and individual performance.

Shippit has brought on a new chief marketing officer as well as chief product officer as its looks to scale up regionally.

You’d be hard pressed to find a marketing leader who doesn’t get a thrill from spearheading a brand repositioning and disruptive brand-led campaign. But for Tourism Fiji’s chief marketing officer, Emma Campbell, the last three years of the pandemic profoundly impacted her perceptions of how broad a marketing leader’s role can be.

Bigger penalties for customer data privacy breaches in Australia, along with retaining customer loyalty in the face of stronger concerns around data use and growing AI utilisation, are going to dominate the way organisations must handle personal data this year.

Challenging brand perceptions to elevate quality and drive emotional connection to Kia’s broadening product portfolio is the name of the game as the automotive manufacturer partners with the Australian Open for the 22nd year.

Australian advertisers threw away 41 per cent of their overall digital advertising spend in 2022, according to the latest Next&Co annual Digital Media Wastage report.

Booktopia CMO, Steffen Daleng, is exiting the business as one of at least 30 staff redundancies as the online retailer works to restructure and improve its earnings.

Gen Z consumers want brands to talk to them at eye level and show them under the hood, not market to them, says the founder of Australian period pain care provider, Ovira.

Few things hurt a business more than complacency, or not building a strategy centred around meeting customer needs, according to Lexer’s new VP of marketing, Aparna Gray.