4. Facebook hangers: Letting Facebook dictate fashion
Brand ambition: To integrate physical and digital communities in the retail experience
Social networking has transformed the way we stay in touch with our friends, and it’s also changed the way we seek approval and boost our self-esteem. Brazilian fashion retailer, C&A, has tapped into this group thinking with its ‘Fashionlike’ marketing campaign, which taps into the number of Facebook ‘likes’ items of physical clothing in the store have received digitally to help buyers choose something their community will approve of. Whenever someone ‘likes’ a clothing item online at C&A’s site, the thumbs-up is tallied on a screen embedded in clothes hangers on the store’s physical racks.
[[xref:http://mashable.com/2012/05/08/hangers-update-facebook-likes|High tech, high fashion: Clothes hangers show real-time Facebook likes|new]]