Princess Cruises unveils wearable devices to Australia

Wearables offers ‘new level’ of personalisation and guest experience

Princess Cruises has confirmed its global wearable technology program is finally coming to Australia and will start equipping passengers onboard the Golden Princess with ‘Ocean Medallion’ devices in November 2018.

First announced last year, the wearable device is powered by an interactive technology platform within the One Cruise Experience Access Network (OCEAN). It enables a new level of personalisation and delivers an enhanced guest experience not previously available in the global holiday industry, according to the company, which operates a fleet of 17 cruise ships. The Ocean Medallion will also unlock a guest’s stateroom door, replacing key cards.

Golden Princess (November 2018), Crown Princess (November 2018) and Ruby Princess (January 2019) will be the latest three ships to feature the ocean medallion. Princess carries two million guests each year to more than 360 destinations around the globe on more than 150 itineraries ranging in length from three to 111 days.

The company said the ocean medallion “goes well beyond” the growing number of wearables used by theme parks and other holiday companies by leaving behind the required action of ‘tap’ and ushering in a new paradigm for guest interactions. The technology requires no ‘on-off’ switch, no charging, no menu to navigate, and can be worn as a pendant, on a wristband, in a clip or placed in a pocket.

The pre-cruise engagement will allow guests to provide preferences that detail their wants, needs and desires so their onboard experience can be personalised, the company continued. 

“With the addition of Golden Princess to the fleet of Medallion Class ships, we will make available a more personalised holiday to guests sailing in and around Australia,” said Princess Cruises and Carnival Australia, group president, Jan Swartz, in a statement. 

“And, as we continue to enhance our ships with the ocean medallion, we do so to further our commitment in providing our guests the most memorable and relaxing holiday.”

Additionally, paired with the Ocean Medallion, guests can also use Ocean Compass, a digital concierge that provides interactive displays throughout the ship, on stateroom TVs, via guests’ own smart devices or through a crew member.

Other technology service offerings include Ocean Ready, which expedites embarkation as required information is added to the guest profile at home.

There’s also the ‘Here & Now’ functionality, which lets guests place food and beverage orders and have them delivered to select locations.There & Then, meanwhile, lets guests place select food and beverage orders and have them delivered to where they plan to be at a designated time.

Additionally, guests have access to Ocean Navigate, which is accessed through Ocean Compass and helps guests locate the whereabouts of family members and be guided in finding their way around the ship. Friends and family will also be able to communicate with each other through a messaging service.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Designing for a cashless society

More movement has been made toward a cashless society recently, and already we are starting to see enormous implications across our society.

Katja Forbes

Founder and chief, sfyte

Setting advertising objectives for financial performance

I’ll often be talking to clients and at some point say, ‘the most important thing is justifying price’. Then moments later, ‘the most important thing is increasing the size of your customer base’.

Kyle Ross

Strategist, TRP

5 common mistakes to avoid in scalable customer experience

CX is about future-proofing your business by ensuring that your commercial model is always looped into your customers' needs, perceptions, values, beliefs, motivators, and detractors.

Tom Uhlhorn

Founder and strategy director, Tiny CX

Unfortunately, the title "AdTech Magic Quadrant" is misleading as it only represent a fraction of the ecosystem. It it is a useful docume...

Ludovic Leforestier

Report: Gartner recognises the best adtech players in Magic Quadrant

Read more

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Giridhar Prathap Reddy

Australian Open chalks up strong ticket sales with chatbot

Read more

Hello, where are the explanations of all the levels explained? I'd like to review this with a couple of colleagues. Thanks.

Melinda Gonzalez

CMO launches CMO CX, debuts customer experience maturity assessment

Read more

A great and accurate commentary - today we rarely get true personalisation. On web journeys cookies or logins remember who we are, what w...

Ian Moyse

Salesforce: Personalisation is a long way off what consumers now expect

Read more

Very nice information !! We provide almost every indian satta matka games with fast results. Online Matka play becomes easy with genuine ...

rsgame

Image intelligence:10 must-see infographics for marketers

Read more

Latest Podcast

More podcasts

Sign in