Princess Cruises unveils wearable devices to Australia

Wearables offers ‘new level’ of personalisation and guest experience

Princess Cruises has confirmed its global wearable technology program is finally coming to Australia and will start equipping passengers onboard the Golden Princess with ‘Ocean Medallion’ devices in November 2018.

First announced last year, the wearable device is powered by an interactive technology platform within the One Cruise Experience Access Network (OCEAN). It enables a new level of personalisation and delivers an enhanced guest experience not previously available in the global holiday industry, according to the company, which operates a fleet of 17 cruise ships. The Ocean Medallion will also unlock a guest’s stateroom door, replacing key cards.

Golden Princess (November 2018), Crown Princess (November 2018) and Ruby Princess (January 2019) will be the latest three ships to feature the ocean medallion. Princess carries two million guests each year to more than 360 destinations around the globe on more than 150 itineraries ranging in length from three to 111 days.

The company said the ocean medallion “goes well beyond” the growing number of wearables used by theme parks and other holiday companies by leaving behind the required action of ‘tap’ and ushering in a new paradigm for guest interactions. The technology requires no ‘on-off’ switch, no charging, no menu to navigate, and can be worn as a pendant, on a wristband, in a clip or placed in a pocket.

The pre-cruise engagement will allow guests to provide preferences that detail their wants, needs and desires so their onboard experience can be personalised, the company continued. 

“With the addition of Golden Princess to the fleet of Medallion Class ships, we will make available a more personalised holiday to guests sailing in and around Australia,” said Princess Cruises and Carnival Australia, group president, Jan Swartz, in a statement. 

“And, as we continue to enhance our ships with the ocean medallion, we do so to further our commitment in providing our guests the most memorable and relaxing holiday.”

Additionally, paired with the Ocean Medallion, guests can also use Ocean Compass, a digital concierge that provides interactive displays throughout the ship, on stateroom TVs, via guests’ own smart devices or through a crew member.

Other technology service offerings include Ocean Ready, which expedites embarkation as required information is added to the guest profile at home.

There’s also the ‘Here & Now’ functionality, which lets guests place food and beverage orders and have them delivered to select locations.There & Then, meanwhile, lets guests place select food and beverage orders and have them delivered to where they plan to be at a designated time.

Additionally, guests have access to Ocean Navigate, which is accessed through Ocean Compass and helps guests locate the whereabouts of family members and be guided in finding their way around the ship. Friends and family will also be able to communicate with each other through a messaging service.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Creating the ultimate customer-centric environment in 2018

All businesses today that are serious about being successful have adopted a customer-centric environment.

Katja Forbes

Founder and chief, sfyte

Embrace customer obsession to transform marketing into a catalyst for growth

In 2018, Forrester believes 20 per cent of CEOs globally will fail to act on digital transformation and put their firms at risk.

Michael Barnes

VP research director, Forrester

How challenger brands can win at biddable media

Challenger brands, especially in highly competitive markets, generally can’t match established players for media spend.

Chris Pittham

Managing director, Jaywing

While a lot has been said about AI and machine learning, I don't see it put to extensive use as yet. I will be happy to have it help the ...

Atul Dhakappa

Predictions: 8 digital marketing trends for 2018

Read more

Wowww! What A Awsome Blog! Thanks for this wonderful post I really got many valuable information through it. As a learner it's not so eas...

Mia Joseph

Predictions: 8 digital marketing trends for 2018

Read more

What you have said about AI, machine learning and voice activation is very true. Some of the other things we are already observing is the...

Atul Dhakappa

Predictions: 8 digital marketing trends for 2018

Read more

Yes, Digital Marketing now getting growth at the higher level. we can't predict today trends in the digital world. Nice stuff! Thanks for...

lorenso

Predictions: 8 digital marketing trends for 2018

Read more

I believe Digital Marketing is moving more toward social media and influential marketing. People are trying to grow their influence as in...

Rachel Kieran

Predictions: 8 digital marketing trends for 2018

Read more

Latest Podcast

More podcasts

Sign in