10. Wearable technology: Charging by the gaze using Google Glasses
Brand ambition: To be determined
Our last choice is yet to officially materialise, but it does open up a raft of new possibility around how advertisements on and offline are perceived, as well as how brands determined what consumers are actually seeing. A newly discovered Google patent for ‘pay-per-gaze’ would use eye tracking to determine what the user is looking at, then charge companies when users look at advertisements, including online banner ads and offline billboards. The technology could go even further by determining how long users have looked directly on an ad, and even measure emotional response. Google Glass doesn’t currently offer eye tracking, but should this become a reality, the whole marketing community could be looking at one major upheaval.
[[artnid:524124|Don’t start selling until you see the whites of their eyes: Google patents ‘pay per gaze’ ads]]