10 examples of cutting-edge marketing tech

CMO takes a look at 10 real-life examples of brands utilising new technologies such as augmented reality, NFC, facial recognition, 3D scanning and more to breathe new life into their campaigns

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9. Facial recognition: Simplifying mobile payments
Brand ambition: Making the Paypal mobile retail experience quick and easy to use

Facial recognition deployment is more often associated with crimewatch and airport security, but a high street trial has started in the UK using a payment system that recognises customers by their first name and picture via a mobile phone app. The app for iOS, Android and Windows phones highlights shops and restaurants that accept PayPal before the customer checks in by clicking on the required retailer and sliding an animated pin down on their screen. This action brings up the customer’s name and photo on the shop’s payment system. The retailer charges them by clicking on their image. The customer then receives an alert on their phone to let them know what they were charged, as well as an email receipt.

[[xref:http://www.skynews.com.au/tech/article.aspx?id=895731|Paypal face recognition app|new]]

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10 examples of cutting-edge marketing tech

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