Former Slingshot Media Ventures head of digital and data moves to ticketing and analytics business as part of ongoing restructure
TEG Digital and Ticket has brought on a new lead of marketing operations, another step in an executive reshuffle to support its expansion plans.
Chris Johnston has become the new lead of marketing operations for TEG Digital and Ticketek, following a stint with Slingshot Media Ventures as head of digital and data. Prior to this, he worked at Carat Australia as head of digital and direct for Woolworths. Johnston has also previously worked for McCann Erickson as a general manager.
He replaces Karen Chapple, who is departing the company after a six-year tenure. During this time, she established BOOST, TEG Digital’s internal digital marketing agency for the entertainment industry.
“Chris is an impressive operator who has both the drive and experience required to take this core area of TEG’s business to new heights and, more importantly, deliver outstanding results for our clients,” TEG CEO, Geoff Jones, said.
Johnston said his work with TEG in recent years had given him insight into the "incredible business Geoff and his team have been able to create".
“With unrivalled data, great tech and incredible people, TEG is in an enviable position to lead the next evolution of data driven marketing. I’m excited to join the Team to help make that happen and realise the endless opportunities that lie ahead,” he commented.
TEG is home to a range of data and analytics businesses in the Asia-Pacific including Live, Dainty, Analytics, Insights, Digital, as well as Qudos Bank Arena, Brickman Exhibitions and Ticketek. Earlier in the year, the organisation unified marketing, technology, ecommerce and product innovation into one regional group to streamline its ticketing services for consumers.
The decision saw Ticketek Australia CEO, Cameron Hoy, move into the new role of chief operations officer and head of ticketing for the wider group.
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