Aussie training and recruitment agency, Data Scouts, has launched a ‘student first’ digital transformation course aimed at bringing together all faculties from across the university together in an effort to boost student experience.
The Data Scouts digital transformation course methodology involves facility breaking down into teams tasked with mapping out the current state of the student lifecycle and experience. These teams then map out the future state of the student lifecycle including a set of prioritised campaigns that will deliver on the university’s corporate and marketing objectives and that are aligned their new student experience vision.
From here, the university can then review the technology needed from marketing automation and CRM software vendors to enable these campaigns along with a breakdown of the skills required within these teams to implement them.
Data Scouts co-founder, Will Scully-Power, said the company had already seen early success having already launched with one Australian prestigious university, where more than 400 staff are already being trained on its digital transformation methodology. He said this is enabling staff to get much faster time to value in their digital transformation programs.
“We have found a large number of Australian universities have procured a marketing automation and/or CRM platform without staff really understanding the why and more importantly, how certain campaigns are helping to achieve the universities objectives," Scully-Power said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...
Tareq
Digital disruption isn’t disruption anymore: Why it’s time to refocus your business
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration