Dendy, Legg Mason appoint new marketing leaders

Cinema operator and on-demand services provider appoints new head of marketing, while Legg M

Scott Mota
Scott Mota

Dendy and Legg Mason have both kicked off the week by installing new marketing leaders across A/NZ.

Cinema chain, Dendy, has brought on Freeview TV’s marketing director, Scott Mota, as its new head of marketing.

Mota has spent the past two years as marketing director for Freeview, working on strategies to grow the group’s FreeviewPlus digital and mobile TV offering. He was also responsible for the recent ‘Keeping up with the Freemans’ branding campaign.

As head of marketing at Dendy, Mota will oversee the Dendy cinema chain as well as its growing Dendy Direct on-demand platform, which launched in 2014. He reports to Dendy CEO, Greg Hughes, and replaces Kate Stapleton, who has left the group after eight years to relocate to northern NSW.

Prior to working at Freeview, Mota held marketing positions for the Lifestyle channels at Foxtel, as well as Hasbro, Warner Bros and 20th Century Fox.

“Scott’s wide experience demonstrates his skill and passion for the Australian entertainment industry,” commented Hughes. “I’m excited to see him lead the Deny team through a raft of great new initiatives in the marketing and digital spaces.”

Dendy is part of the Dendy Icon group, owned by Mel Gibson and Bruce Davey.

Elsewhere in the financial service space, Legg Mason has confirmed Felicity Nicholson as the global funds management firm’s new head of marketing for A/NZ.

Nicholson is reporting to managing director, Andy Sowerby, and will be responsible for the strategic and marketing communications programs for Legg Mason and its affiliate network.She replaces Anthony Pesutto, who left at the end of 2016 after nearly nine years with the group.

Most recently, Nicholson was head of marketing for Hastings Asset Management, where she oversaw brand management, along with global marketing and communications strategy. She’s also been head of marketing for platforms and investments at MLC, and has a history with several consumer brands including CFS and Suncorp.

Sowerby said Nicholson’s extensive experience in global funds management made her an ideal candidate to lead and develop the Legg Mason brand.

“Her deep understanding of needs and perspectives of clients and the broader funds management industry, as well as her proven strategic leadership, will be a significant asset to our team,” he said.

Nicholson noted Legg Mason’s affiliates, including Western Asset, Brandywine Global, QS Investors and Martin Currie, and their reputation for product innovation and proven investment solutions.

“I am excited to work with this team to increase the understanding of what we have to offer to investors across the Australian equity and bond strategies alongside global equity, global bond and multi-asset offerings,” she said in a statement.

New York Stock Exchange-listed Legg Mason operates across 31 countries and has total assets under management of US$710.4 billion.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in