oOh's Brendon Cook takes out marketer of the year at AC&E Awards

Clemenger BBDO and Bonds' 'The Boys' campaign recognised as courageous, while Neil Lawrence honoured

Brendan Cook
Brendan Cook

oOh! Media’s Brendon Cook took home the ADMA Marketer of the Year trophy and Affinity’s Luke Brown the Jon Clark Award for Outstanding Contribution at this year’s ADMA Creativity & Effectiveness Awards.

Cook, who is CEO of the out-of-home company, told the more than 600 attendees that it was both an exciting and challenge time to be a marketer as the pace of change accelerates.

“If you don’t love disruption, you should not be in marketing,” he said during his speech.

Also on the list of winners of this year’s Excellence Awards were WiTH Collective’s Steve Coll, who was awarded ADMA Creative of the Year, HIF’s Maureen Teague, who was recognised with the ADMA Young Marketer of the Year award, and 303 MullenLowe’s Melissa Hawkett, who was honoured as ADMA Young Creative of the Year.

Inducted into ADMA’s Hall of Fame was the legendary Neil Lawrence, one of Australia’s top creative directors, who passed away in 2015 aged 60 in a diving accident. Lawrence is best known for coining the slogan 'Kevin 07' work, along with the latest Qantas 'Welcome Home' campaign, but had also more recently branched out into documentaries and was honoured for his work on Kaching!, an investigation into the poker machine industry.

On the campaign and agency front, Clemenger BBDO Melbourne and TWBA Melbourne both received multiple AC&E awards for their efforts. Clemenger received the Grand Prix, Most Courageous Client, Out-of-Home, Data-Driven Mail and Branded Content awards for its work with Pacific Brands/Bonds and Mercedes-Benz Australia. Bonds’ ‘The Boys’ campaign was also the most recognised on the night.

TWBA meanwhile, was Integrated Campaign, Broadcast and PR categories for its work on ANZ’s Continued Push for an Equal Future campaign.

This year’s awards are the first to be audited by the association’s new audit committee, and ADMA CEO, Jodie Sangster, stressed only agencies that could verify their results went through to the final round of judging.

“The AC&E Awards matter to clients and agencies because they’re the only awards in Australia that recognise exceptional creativity and solid business results in equal proposition, not as separate specialisations,”she said. “Together, they have the power to transform a business as the winners tonight have demonstrated.”

The full list of 2016 winners is as follows:

Ambient/Experiential

eBay Virtual Reality Department Store for eBay by Traffik with Pulse Communications

Apps

Wild About Whales for NSW National Parks & Wildlife Service by Mobbidiction

Art Direction

Stoneleigh No 50: The Instagrammable House for Pernod Ricard/Stoneleigh Wine by Society

Best Use of Search

Always On Regional NSW Search Engine Marketing for Destination NSW by Match

Branded Content

The Boys for Bonds/Pacific Brands Underwear Group by Clemenger BBDO Melbourne

Broadcast: TV, Cinema, Radio

ANZ's continued push for an Equal Future for ANZ Australia by TBWA Melbourne

Copywriting

Optus Olympics for Optus by WiTH Collective

Customer Acquisition Campaign

RaboDirect Shonky Savers for RaboDirect by TBWA Sydney

Data Analytics

90 ways to say '$1 Chips' for KFC Australia by Ogivly Australia

Data Strategy

Telstra Business Check-in by CHE Proximity with CX Agency Lavender

Data Visualisation

Interactive Buildings: Planning law, in 3D for NSW Planning & Environment by Wunderman-Bienalto

Data-Driven Mail

GLC Hologram for Mercedes-Benz Australia by Clemenger BBDO Melbourne

Digital & Social Advertising

Get Cash for Westpac by Track/DDB Group in collaboration with MediaCom and Facebook

E-commerce Website & Marketing

Sleep is Back for Love to Dream Ltd by Affinity

Integrated Campaign

Supermarket Switch for Aldi by BMF

Integrated Campaign – small budget

Re-Pie-Cling for Goodman Fielder/Pampas by Havas Media Australia

Media Campaign

Soap Tube for Campbell’s Soup Australia by TKT Sydney

Most Effective Use of Content

Hands off our Ambos for SA Health by Showpony Advertising

Not-For-Profit Campaign

Stop it at the Start for the Australian Government Department of Social Services by BMF

Out-Of-Home

The Boys for Bonds/Pacific Brands Underwear Group by Clemenger BBDO Melbourne

PR Campaign

ANZ's continued push for an Equal Future for ANZ Australia by TBWA Melbourne

Social Media Campaign

Hands off our Ambos for SA Health by Showpony Advertising

UX, Interface & Navigation Design

Banker Desktop for ANZ Australia by Isobar

Pinnacle Awards

Grand Prix Award

The Boys for Bonds/Pacific Brands Underwear Group by Clemenger BBDO Melbourne

Overall Customer Experience Award

Banker Desktop for ANZ Australia by Isobar

Courageous Client Award

The Boys for Bonds/Pacific Brands Underwear Group by Clemenger BBDO Melbourne

Excellence Awards

ADMA Marketer of the Year

Brendon Cook, oOh! Media

ADMA Creative of the Year

Steve Coll, WiTH Collective

The Jon Clark Award for Outstanding Contribution

Luke Brown, Affinity

ADMA Young Marketer of the Year

Maureen Teague, HIF

ADMA Young Creative of the Year

Melissa Hawkett, 303 MullenLowe

ADMA Hall of Fame

Neil Lawrence

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

Read more

I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

rush essay reviews

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

Read more

Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

Read more

Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

Read more

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in