oOh's Brendon Cook takes out marketer of the year at AC&E Awards

Clemenger BBDO and Bonds' 'The Boys' campaign recognised as courageous, while Neil Lawrence honoured

Brendan Cook
Brendan Cook

oOh! Media’s Brendon Cook took home the ADMA Marketer of the Year trophy and Affinity’s Luke Brown the Jon Clark Award for Outstanding Contribution at this year’s ADMA Creativity & Effectiveness Awards.

Cook, who is CEO of the out-of-home company, told the more than 600 attendees that it was both an exciting and challenge time to be a marketer as the pace of change accelerates.

“If you don’t love disruption, you should not be in marketing,” he said during his speech.

Also on the list of winners of this year’s Excellence Awards were WiTH Collective’s Steve Coll, who was awarded ADMA Creative of the Year, HIF’s Maureen Teague, who was recognised with the ADMA Young Marketer of the Year award, and 303 MullenLowe’s Melissa Hawkett, who was honoured as ADMA Young Creative of the Year.

Inducted into ADMA’s Hall of Fame was the legendary Neil Lawrence, one of Australia’s top creative directors, who passed away in 2015 aged 60 in a diving accident. Lawrence is best known for coining the slogan 'Kevin 07' work, along with the latest Qantas 'Welcome Home' campaign, but had also more recently branched out into documentaries and was honoured for his work on Kaching!, an investigation into the poker machine industry.

On the campaign and agency front, Clemenger BBDO Melbourne and TWBA Melbourne both received multiple AC&E awards for their efforts. Clemenger received the Grand Prix, Most Courageous Client, Out-of-Home, Data-Driven Mail and Branded Content awards for its work with Pacific Brands/Bonds and Mercedes-Benz Australia. Bonds’ ‘The Boys’ campaign was also the most recognised on the night.

TWBA meanwhile, was Integrated Campaign, Broadcast and PR categories for its work on ANZ’s Continued Push for an Equal Future campaign.

This year’s awards are the first to be audited by the association’s new audit committee, and ADMA CEO, Jodie Sangster, stressed only agencies that could verify their results went through to the final round of judging.

“The AC&E Awards matter to clients and agencies because they’re the only awards in Australia that recognise exceptional creativity and solid business results in equal proposition, not as separate specialisations,”she said. “Together, they have the power to transform a business as the winners tonight have demonstrated.”

The full list of 2016 winners is as follows:

Ambient/Experiential

eBay Virtual Reality Department Store for eBay by Traffik with Pulse Communications

Apps

Wild About Whales for NSW National Parks & Wildlife Service by Mobbidiction

Art Direction

Stoneleigh No 50: The Instagrammable House for Pernod Ricard/Stoneleigh Wine by Society

Best Use of Search

Always On Regional NSW Search Engine Marketing for Destination NSW by Match

Branded Content

The Boys for Bonds/Pacific Brands Underwear Group by Clemenger BBDO Melbourne

Broadcast: TV, Cinema, Radio

ANZ's continued push for an Equal Future for ANZ Australia by TBWA Melbourne

Copywriting

Optus Olympics for Optus by WiTH Collective

Customer Acquisition Campaign

RaboDirect Shonky Savers for RaboDirect by TBWA Sydney

Data Analytics

90 ways to say '$1 Chips' for KFC Australia by Ogivly Australia

Data Strategy

Telstra Business Check-in by CHE Proximity with CX Agency Lavender

Data Visualisation

Interactive Buildings: Planning law, in 3D for NSW Planning & Environment by Wunderman-Bienalto

Data-Driven Mail

GLC Hologram for Mercedes-Benz Australia by Clemenger BBDO Melbourne

Digital & Social Advertising

Get Cash for Westpac by Track/DDB Group in collaboration with MediaCom and Facebook

E-commerce Website & Marketing

Sleep is Back for Love to Dream Ltd by Affinity

Integrated Campaign

Supermarket Switch for Aldi by BMF

Integrated Campaign – small budget

Re-Pie-Cling for Goodman Fielder/Pampas by Havas Media Australia

Media Campaign

Soap Tube for Campbell’s Soup Australia by TKT Sydney

Most Effective Use of Content

Hands off our Ambos for SA Health by Showpony Advertising

Not-For-Profit Campaign

Stop it at the Start for the Australian Government Department of Social Services by BMF

Out-Of-Home

The Boys for Bonds/Pacific Brands Underwear Group by Clemenger BBDO Melbourne

PR Campaign

ANZ's continued push for an Equal Future for ANZ Australia by TBWA Melbourne

Social Media Campaign

Hands off our Ambos for SA Health by Showpony Advertising

UX, Interface & Navigation Design

Banker Desktop for ANZ Australia by Isobar

Pinnacle Awards

Grand Prix Award

The Boys for Bonds/Pacific Brands Underwear Group by Clemenger BBDO Melbourne

Overall Customer Experience Award

Banker Desktop for ANZ Australia by Isobar

Courageous Client Award

The Boys for Bonds/Pacific Brands Underwear Group by Clemenger BBDO Melbourne

Excellence Awards

ADMA Marketer of the Year

Brendon Cook, oOh! Media

ADMA Creative of the Year

Steve Coll, WiTH Collective

The Jon Clark Award for Outstanding Contribution

Luke Brown, Affinity

ADMA Young Marketer of the Year

Maureen Teague, HIF

ADMA Young Creative of the Year

Melissa Hawkett, 303 MullenLowe

ADMA Hall of Fame

Neil Lawrence

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in