Menulog brings on two new senior marketers

Online food ordering company bolsters local marketing team with two appointments

Kim Russell and Tasman Page
Kim Russell and Tasman Page

Online food ordering company, Menulog, has brought on two new senior marketing executives to drive growth for its brands in Australia and New Zealand.

Kim Russell joins the group as marketing director from her role as CMO at QSR Holdings, which owns the Oporto, Red Rooster and Chicken Treat fast food brands. Her resume also includes a stint as marketing director for Nando’s, where she sat on the executive board of directors and oversaw the launch of Nando’s loyalty program, PERi-Perks, with Katy Perry.

Tasman Page is also joining the group as head of marketing, reporting to Russell. He most recently led digital marketing and loyalty strategy for embattled IT retailer, Dick Smith, and has also worked at Commonwealth Bank and Westpac.

The two appointments follow the acquisition of the Australian and New Zealand-focused Menulog by UK-listed company, Just Eat, in May last year for a whopping US$687 million. The duo are tasked with leading marketing and brand strategy for the company’s portfolio of brands, including Menulog Australia, Menulog New Zealand and EatNow.

Russell will be reporting to Barnaby Dawe, global CMO of Just Eat.

“I’m very excited to be joining the Menulog Group at what is a really pivotal time for the business,” Russell said in a statement. “I look forward to leading the vision for the future of the brands in Australia and New Zealand and am thrilled to be working with the team here and abroad, as well as our agency partners to bring the enormous potential of these brands to fruition.”

Page noted the organisation’s data assets as a key area of opportunity and development for the marketing team.

“As a data-rich business, our ability to understand our customers and restaurants will drive our growth. We are very excited to get stuck into it,” she said.

Dawe noted both have experience in strategic vision and a proven track record in leading creating and innovative large-scale initiatives

“Their skills are well suited to lead Menulog’s marketing efforts as we continue to maintain our industry leading position and invest in our brands,” he added.

Menulog has more than 5500 restaurants listed on its online site. Just three months prior to the acquisition by Just Eat, Menulog merged with rival player, EatNow.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

Read more

I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

brunson5862@mail.ru

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

Read more

Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

Read more

Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

Read more

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in