It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.
Online food ordering company, Menulog, has brought on two new senior marketing executives to drive growth for its brands in Australia and New Zealand.
Kim Russell joins the group as marketing director from her role as CMO at QSR Holdings, which owns the Oporto, Red Rooster and Chicken Treat fast food brands. Her resume also includes a stint as marketing director for Nando’s, where she sat on the executive board of directors and oversaw the launch of Nando’s loyalty program, PERi-Perks, with Katy Perry.
Tasman Page is also joining the group as head of marketing, reporting to Russell. He most recently led digital marketing and loyalty strategy for embattled IT retailer, Dick Smith, and has also worked at Commonwealth Bank and Westpac.
The two appointments follow the acquisition of the Australian and New Zealand-focused Menulog by UK-listed company, Just Eat, in May last year for a whopping US$687 million. The duo are tasked with leading marketing and brand strategy for the company’s portfolio of brands, including Menulog Australia, Menulog New Zealand and EatNow.
Russell will be reporting to Barnaby Dawe, global CMO of Just Eat.
“I’m very excited to be joining the Menulog Group at what is a really pivotal time for the business,” Russell said in a statement. “I look forward to leading the vision for the future of the brands in Australia and New Zealand and am thrilled to be working with the team here and abroad, as well as our agency partners to bring the enormous potential of these brands to fruition.”
Page noted the organisation’s data assets as a key area of opportunity and development for the marketing team.
“As a data-rich business, our ability to understand our customers and restaurants will drive our growth. We are very excited to get stuck into it,” she said.
Dawe noted both have experience in strategic vision and a proven track record in leading creating and innovative large-scale initiatives
“Their skills are well suited to lead Menulog’s marketing efforts as we continue to maintain our industry leading position and invest in our brands,” he added.
Menulog has more than 5500 restaurants listed on its online site. Just three months prior to the acquisition by Just Eat, Menulog merged with rival player, EatNow.