Business/IT collaboration sees Suncorp launch bill splitting service

New bill splitting feature stemmed from annual innovation day aimed at improving customer services by tapping into cross-function teams

An innovation day at Suncorp Bank aimed at bringing business and IT colleagues together in the name of the customer has triggered the launch of a new bill splitting service.

The financial services company said BillSplitter allows customers to split and track bills, and was created in just six weeks. The service allows customers to send virtual ‘IOUs’ to contacts within their phone, automatically record incoming payments, send reminder texts to prompt outstanding payees, and deposit money directly in the customer’s Suncorp Bank account.

The feature is accessible via Suncorp’s mobile banking app, which was firstly launched in December 2013.

Suncorp Bank digital banking manager, Simon Clarke, said the idea for BillSplitter came from a recent innovation day, which invited IT as well as business employees with the opportunity to develop solutions to customer problems in a 24-hour period.

Once the idea for BillSplitter had been presented, a team of business and IT analysts and designed then worked on building a customer-ready product.

A minimum viable version was delivered in six weeks. In advance of launch, the team ran a four-week beta trial with nearly 600 customers using BillSplitter. Clarke said the average bill was $215, while the number of people included in the bill split was 2.18. Common bills being split were lunch, dinner, electricity, movies and rates.

“Feedback loops were created in the beta to enable feedback from customers to be sent and triaged directly by the Suncorp Bank digital team to improve and refine the final version,” Clarke explained.

Bill splitting is just one idea that has stemmed from an innovation day, he continued. Suncorp is currently running innovation days annually, and anyone from across the organisation can participate. The next is expected in late May.

“The bank is committed to digital innovation,” Clarke said. “Innovation days allow our teams to push the boundaries and explore their creativity to develop customer-focused technology solutions.

Read more: CIOs and CMOs must partner on 'insight teams'

“There are no strict rules or expectations of innovation days, anything could happen. It’s a chance for everybody to share ideas and concepts that add real value to Suncorp customers.”

Related: How innovation labs are helping organisations think like startups

Clarke noted the rapid rise in customers using mobile services, pointing out digital banking activity via mobile has increased by 62 per cent since the launch of Suncorp’s Mobile Banking App 18 months ago.

A recent Suncorp report also found Australians aged between 18 and 64 years of age had collectively spent $20 billion on technology and communication devices in the last year, using personal devices for an average of 5.8 hours per day.

“These figures reinforce the need for digital innovation and through the creation of features like the BillSplitter, we are supporting our customers to remain financially fit in a digitally connected world,” Clarke added.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook:, or check us out on Google+:

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

People in vegan houses shouldn't throw bacon

Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?

Abbie Love

Strategist, Ikon Communications

The role of the CMO is evolving: Are you keeping up?

My (amazing) vacation in the Galapagos Islands earlier in the year got me thinking about Charles Darwin and his theory of evolution. What does this have to do with the role of today’s CMO, you ask? Plenty.

Sheryl Pattek

Vice-president, executive partner

Getting your business ready for the Entrepreneurial Consumer

We all know the digital revolution has completely transformed the way consumers are interacting with brands, and that a lot of businesses are finding it hard to catch up. One way to closing this brand gap is to understand consumer behaviour and build a brand experience that meets these new needs.

Pip Stocks

CEO and founder, BrandHook


Kerry Edwards

Open Colleges taps into social for better student interaction

Read more

Or just go to sites like www.shopsthatshiptoaustralia.c... and others and be sure that the stores will send to where you live :-)


Why online shopping is like dating – RedBalloon CEO

Read more

Personalisation is the key. Customers demand a very relatable and well defined CX where the sincerity and understanding of their disposit...

Hitesh Parekh

In pictures: Improving cutomer experiences through smart personalisation

Read more

Thanks for this. The key for me is the effective of governance where it dictates and sets the proactive policy when it comes to CX. Tech ...

Hitesh Parekh

6 lessons in modern marketing from a customer experience chief

Read more

Very well said “With today’s consumers more demanding of the brands and merchants they shop, it’s imperative for merchants to not just co...


CMO's top 10 martech stories for this week - 29 September

Read more

Latest Podcast

More podcasts

Sign in