IT and marketing teams that aren’t working cohesively together in the face of rapid digital change will struggle to keep up with consumer expectations, the Royal Automobile Association of South Australia (RAA)’s IT leader claims.
There aren’t many marketers who would rate their ongoing interest and involvement in their company’s cybersecurity defences as ‘high’. But for Carilu Dietrich, San Francisco-based head of corporate marketing for Australian-born collaboration software maker, Atlassian, checking in on the status of its ‘severity 1’ support tickets is part and parcel of the job. And it is not just Atlassian she is worried about.
In the haze of post-Cannes reflection, our roving reporter, J Walter Thompson's director of digital for Asia-Pacific, Josie Brown, sums up the key learnings every CMO should be taking away from the 2016 event.
Marketers are ramping up investment into marketing automation software in 2016 yet half are still struggling to comprehend its impact.
CMO and CIO magazines in partnership with ADMA held the latest Executive Connections series event in Melbourne on 3 March to discuss how organisations can shift from digital disruption to customer-led innovation. Here are pictorial highlights from the day.
More than 100 marketing and IT leaders joined CMO and CIO magazines, as well as our event partner, ADMA, for the first Executive Connections event in Sydney on 1 March. Here are pictorial highlights from the breakfast event.
In order to succeed in today’s fast-paced world, B2B marketers need to jointly develop a digital vision for their organisation in partnership with the CIO, Avanade’s marketing chief claims.
Tatts Group CMO, Megan Magill, has a great working relationship with her CIO counterpart. It’s a circumstance she puts down partly to business conditions, partly to the transformation remit set by her CEO, Robbie Cooke, but mostly to common interests. These interests revolve around two key areas of transformation for the wagering, gaming and lotteries group: Customer engagement, and data utilisation.
We’ve spoken to a raft of marketing leaders, analysts and industry commentators about the strategic focus required by marketing leaders in 2016. Here, we highlight 7 key trends predicted to drive the role of CMO in the New Year.
Many marketers are relying on the wrong parameters to personalise communications in a digital environment and should be tapping into irrational, emotional and contextual factors to win over today’s customer.
Mastering digital transformation was the name of the game at the latest iteration of Executive Connections, a CMO, CIO and ADMA event aimed at bringing marketing and IT leaders together to debate key issues influencing both functions. Here are pictorial highlights from the event.
In this exclusive interview with Adobe SVP and CMO, Ann Lewnes, we ask the marketing leader about how she's overhauling the marketing function in the age of digital marketing, what owning customer engagement means to a CMO, why marketing and product are inextricably linked, and how she's using data to be the ultimate modern marketer.
There’s been plenty of speculation over Australia Post’s future in the face of digital disruption. Two senior executives tasked with leading Australia Post into the new age are one-time CIO and now executive GM of trusted services, Andrew Walduck, and CMO and now executive GM of consumer and SMB products, Greg Sutherland.
You’d be forgiven for believing technology and digital connectivity have de-personalised the way banks connect with customers. But for the CMO of Consumers Credit Union USA, Lynne Jarman-Johnson, technology is vital to delivering better customer experiences and in turn, brand intimacy.
Every decade, we see macro market trends that shift the focus and emphasis within an organisation.
An innovation day at Suncorp Bank aimed at bringing business and IT colleagues together in the name of the customer has triggered the launch of a new bill splitting service.
We are living in an increasingly digital age where consumers have more power, and there are more marketing tools to address them than ever before. But according to senior manager of strategic consulting at Oracle Marketing Cloud, Christian Hyland, said marketers are torn between meeting customer demand and the challenge to deliver hard ROI quickly.
Arms flailing in an ocean of customer data, panicky marketers need the CIO to throw them a life line. That is, they need to know what to do with the data.
It was while he was looking for a new Web content management system to improve Tourism Australia’s online offering that CIO, David Rumsey, realised a much wider digital transformation was needed.
By now, it's pretty clear that marketing tech scares the bejesus out of modern marketers. Technology stacks, integration layers, APIs, oh my! Techies add to these fears by throwing tech jargon in a marketer's face, explaining technology to a marketer in a condescending way, and even snickering at the perceived simplicity of the marketer's craft.
Grant Pattison talks with CMO about what it takes to be a marketing technologist, his priorities, what technology and cultural frameworks he’s investing in to work with the rest of the business, and friction with the IT department.