It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.
Social content aggregator, Stackla, has struck a partnership with Hootsuite to enable users to harness its content marketing tools within the social relationship platform’s dashboard.
Through the use of a new plugin, Hootsuite users can re-publish and repurpose tweets on any platform of their choosing, as though they were using Stackla’s social content system. The integration also allows users to push content from Twitter into Stackla for further review.
Hootsuite will still maintain full control over the display of their social content from the Hootsuite dashboard with built-in moderation controls.
“User-generated content has become massive within brand marketing, driving a fundamental shift in in the way marketers need to think not only about their social media marketing, but all their marketing containing consumer stories/endorsements,” Stackla co-founder and CEO, Damien Mahoney, said.
According to Mahoney, while there are plenty of social media tools in the market, there are few like the Stackla and Hootsuite model that can communicate and share data with each other.
“This partnership reflects that marketers have adopted a broad array of digital tools and they are increasingly looking for these technologies to talk to each other," he added. "This allows customers to manage their social media presence via Hootsuite while curating and displaying the best user generated content via their online properties using Stackla, all through a single solution."
Prior to this partnership, social media professionals would have to use both platforms in tandem in order to monitor and harness tweets in social media focused marketing campaigns.
Clients already using the paired system include the City of Sydney, which used the system during last year’s New Year’s Eve ceremony to find, filter and display Tweets on the Sydney Harbour Bridge in real time.
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