Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.
CMOs may be gaining influence across executive teams today, but trying to find marketers who’ve risen up to CEO still isn’t easy in Australia. For the few who have reached this corporate milestone, like Virgin Mobile’s David Scribner, that lack of fellow peer progression is a little sad.
“Marketers are some of the best candidates for CEO because they are the people that look after growth,” he tells CMO. “And in the environment we’re in now, where we don’t have the population growth we once did, or in my industry, where we’ve got high penetration if not reached saturation point – we need smart people to grow companies.
“I’m surprised more marketers are not just becoming CEOs, but also in the c-suite and on boards, talking about how that growth agenda needs to play out.”
Register or Login to continue
This article is only available for subscribers. Sign up now for free and get free access to premium content from ARN, CIO, CMO, Computerworld, IDG Education, IDG Government, and IDG Health.