Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?
Leo Burnett Group CEO and high-profile marketing and advertising personality, Todd Sampson, has joined the Qantas board.
Sampson has been appointed a non-executive director to the airline, and will take up the post from 25 February. In a statement, Qantas chairman, Leigh Clifford, said Sampson will provide board-level marketing expertise to the Australian brand.
“Todd will bring a wealth of marketing experience to the Qantas board, as well as broader business acumen from the senior leadership and strategy roles he has held,” Clifford said.
Sampson said he was honoured to be joining the board, pointing to the fact that Qantas was one of the “most iconic brands in the world”.
Sampson already sits on the board at Fairfax Media and has been the CEO of Leo Burnett Group for the past eight years. His resume includes roles covering marketing communications, new media and digital transformation. He kicked off his career with Cape Town agency, the White House, and joined Leo Burnett in Sydney in 2002.
He also co-created the Earth hour initiative and is well-known for his regular appearances on ABC TV show, The Gruen Transfer.
The appointment comes a month after Qantas announced several changes to its group executive team including an expanded role for former group strategy leader, Robert Marcolina, as group executive strategy, transformation and IT.
More Qantas news
- Qantas confirms launch of customer data management business
- How integrated marketing is helping Qantas personalise engagement with frequent flyers
- Executive manager of brand and marketing, Tim McColl-Jones, quits Qantas
- Qantas launches campaign to make brand ‘feel like home’
- Qantas customer loyalty program chalks up record result