Coles launches flybuys ecommerce portal

The customer loyalty program online offering will allow members to earn points by shopping with a range of new retail partners including Apple, eBay and Red Balloon

Coles has launched an ecommerce store for its flybuys customer loyalty program, partnering with a range of new retailers to give members the ability to accrue more points online.

The flybuys eShops goes live with 15 new Australian retailers on-board including the Apple Store, eBay, interflora, LÓccitane, Oakley, Sunglass Hut and Red Balloon. It also features Coles and existing third-party brands participating in the flybuys program including Target, Kmart, Medibank, Telstra, OPSM and Webjet.

Acting as an online gateway to partner ecommerce sites, flybuys members must login to the eShops portal first in order to earn points for every dollar spent through partner websites. They will also have access to discount vouchers and weekly bonus points offers and theirs points transaction history.

The site also links through to flybuys rewards, where members can use points on goods.

Coles digital director, Roger Sniezek, said 90 of Australians are shopping online, making it imperative for the brand to have an online offering.

“Our flybuys members tell us they want to earn rewards for their online shopping. Flybuys eShops enables us to deliver even more value and rewards through a new channel with great partners such as Apple and eBay,” he said.

“Flybuys is a massive boost for members, with even more online retail partners to come.”

According to Coles, flybuys now has 7 million active members. The supermarket giant acquired full ownership of flybuys in 2011 and relaunched the program in 2012.

The decision to launch an ecommerce offering for flybuys members comes just months after Qantas launched a dedicated portal for Frequent Flyer members to earn and use points on a range of products from the airline and its loyalty program partners.

Last week, the Woolmark Company also launched a new ecommerce market place in partnership with ShopStyle, giving consumers the ability to purchase wool-based fashion products from participating retailers and brand websites.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is AI on course to take over human creativity?

Computers and artificial intelligence have come along at an exponential rate over the past few decades, from being regarded as oversized adding machines to the point where they have played integral roles in some legitimately creative endeavours.

Jason Dooris

CEO and founder, Atomic 212

Are you leading technology changes or is technology leading you?

In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?

Jean-Luc Ambrosi

Author, marketer

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Thanks for picking this up. We are always happy to add richness to our products and in turn the lives of our followers and fans.

Fitbit Middle East

​Fitbit announces new virtual race platform to enhance customer experience

Read more

Thanks for a very interesting article. B2B marketing seems tricky. I think that marketing plays a vital part - it can build the brand and...

Aaren

From tactical overhead to strategic growth driver: B2B marketing in the digital age

Read more

meanwhile loads of people with digital skills are not finding work or getting an opportunity to be hired?? Double standards perhaps.

Graduate dying on centrelink

Report reveals Australia faces digital skills shortage

Read more

These laws are in one way or other giving businesses to VPN service providers & other cyber utilities. Just read PureVPN claiming 37%...

Paige Hudson

Getting prepared for mandatory data breach reporting

Read more

Great Post.Thanks for sharing such an informative article.I have worked with Ally Digital Media and it has a very good service which is b...

Utkarsh Kansara

Predictions: 17 digital marketing trends for 2017

Read more

Latest Podcast

More podcasts

Sign in