Digital Marketing
Exponential growth in ecommerce drove Australia Post to record group revenue of $8.27 billion, up 10.3 per cent for the financial year. And the online driver was echoed in year-end reports from retailers, Coles and Woolworths.
Digital Marketing
Record ecommerce growth and digital engagement has proven a key growth contributor for Australia’s two supermarket giants as both report their half-yearly financial results.
Leadership
Brand purpose and community awareness has been becoming increasingly important over recent years. And with the rise of the COVID-19 crisis, it's never been more important than now.
Leadership
Campaigns and own brand innovation has helped Coles record sales revenue increase of 3.3 per cent in its latest half-yearly results. Yet the results have been tempered by an impairment charge of $20 million to cover staff underpayments.
Leadership
Woolworths is Australia’s Most Valuable Brand, according to a new report. According to the Brand Finance Global 500, Woolworth’s brand grew 5 per cent over the last year and is valued at $11.8 billion.
Leadership
Drakes Supermarket is finally in control of its own marketing, for the first time, and it is having a lot of fun with it.
Social Media
Coles has boosted its offering on eBay Plus, the online marketplace's paid member program, with a permanent discount on supermarket purchases and other shopping deals available through the platform.
Coles ‘Little Shop’ is making a second-year return, with a fresh array 30 mini replicas and one original favourite available to shoppers from this week.
Leadership
Coles Supermarkets announced its 46th consecutive quarter of growth, with its 2.4 per cent comparable sales growth in the third quarter of the 2019 financial year put down to the ‘Fresh Stikeez’ promotional campaign, which it says enjoyed high customer engagement.
Leadership
Michael Laxton is joining the Coles marketing team as general manager of brand and media, starting next week, according to a statement from the supermarket giant.
Leadership
Qantas has become Australia’s strongest brand, surging from third place last year and improving its brand strength index to 86.6. Telstra remains Australia’s most valuable brand, despite its brand value dropping 7.3 per cent, according to the latest brand value report by Brand Finance.
Leadership
Tourism Australia’s chief marketing officer, Lisa Ronson, has resigned to take up a post with Coles Group.
Nearly three-quarters of Australians are members of at least one store customer loyalty program, with Woolworths Rewards the clear leader in terms of utilisation, new figures suggest.
Coles is conducting an in-home customer trial of Hiku: A device that incorporates voice-recognition capabilities and allows users to add items to an online shopping list.
Digital Marketing
Coles has launched an ecommerce store for its flybuys customer loyalty program, partnering with a range of new retailers to give members the ability to accrue more points online.
Leadership
Woolworths has appointed a former marketer from archrival Coles to become the supermarket’s first CMO.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
