Use Uber? Snapchat? Google Maps? Now Twitter knows

Twitter will ping people's phones to see which other apps they have

Twitter, hungry for new data to fuel its targeted advertising, will start looking at what other apps its users have downloaded.

Starting Wednesday, the company will begin collecting data on which other apps its users have on their iOS and Android smartphones. The data, Twitter says, will help it deliver better "tailored content" to its users. That's sure to include ads, but maybe also better recommendations about whom to follow when users sign up, or more relevant first tweets in the feed, which could help Twitter hook people early.

It's strictly a list of the apps users have installed, Twitter says, not data pertaining to what people do inside those apps. So Twitter would know if you have a ride-hailing app, but it wouldn't see your rides taken with the app.

Twitter is not the only company to collect this sort of data -- other major Internet companies like Google and Facebook do it too under certain circumstances. Facebook, if a developer has integrated its software kit, might use the data for mobile app ads.

Still, Twitter's move stands to raise privacy concerns at least among some people, perhaps depending on which other apps are on their phones.

Twitter's data collection will start automatically, unless users have already turned on the built in "limit ad tracking" or "opt out of interest-based ads" option on iOS or Android phones, respectively. Twitter users will be notified of the data collection, but they can turn it off at any time from within their app's settings, Twitter says. If users turn it off, the data is removed from Twitter's servers, the company says.

Twitter currently relies on several other types of data to target ads. This data include whom individual users follow on Twitter, the composition of their social network, how they tweet, and how they interact with other tweets. Ads might also be targeted using a person's profile information, their location, or IP address.

Adding people's downloaded apps to the mix could help Twitter add more smarts to its ad targeting. Or not. Twitter, again, won't be tracking how people use the apps. So if someone has a bunch of apps sitting on their phone that they rarely use, it might not help Twitter all that much just to know that they're there.

News of Twitter's new app collection data was first reported by Re/code.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Behaviour change, by design

​We’re living in an age of unprecedented change. We experience with Oculus Rift, invest with Acorns, consume video through Hyper, tune into Pandora and navigate with Waze.

Glen Jeffreys

Head of UX, Deepend Group

Chat bots: How to use them commercially right now

I’m sure that many of you out there have heard a lot about chat bots (aka messaging bots) recently, and the fact that they are here to stay is pretty evident by now.

Deniz Nalbantoglu

Managing director, Webling-Interactive

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Great read, thanks for posting. MR should be seen as the holy grail for marketers and brands, as it offers an unprecedented capability to...

Barney

Interview: The business case for mixed reality in marketing

Read more

what a load of shit, and what a major stuff up... the new brand device is sterile, boring and just plain bad. Would be better suited to a...

James Yoi

Tennis Australia unwraps new brand identity for Australian Open

Read more

Cool stuff. https://blogs.adobe.com/digita...

Mary

Design thinking: Leading with experience

Read more

Conversation commerce is a double edged sword. Do it right and it can create customer delight. Do it wrong and it can lose customers.

Jinal Shah

Why conversational commerce is going to reshape customer engagement

Read more

I liked how Kmart decided on what to source- by placing a notional or real camera in the place of use, seeing what is touched the most in...

Jinal Shah

Kmart CEO details priorities to turn Target around

Read more

Latest Podcast

More podcasts

Sign in