Mobile

Social Media

Tweets now appear in Google search results

Performing a search on Google now also displays relevant tweets from Twitter. The integration will widely distribute Twitter content beyond its own site and is also aimed at adding a new real-time element to Google search results.

Digital Marketing

Google looks set to join the 'buy' button trend

Google will include a "buy" button in its search results on mobile devices in the coming weeks, said a report on Friday in the Wall Street Journal, a move that could give online shoppers an easier way to buy products on small screens.

Digital Marketing

Are you ready for Google's Mobilegeddon on Tuesday?

Google said in February that it was going to make mobile-friendliness matter more to its search-engine rankings. On Tuesday, it makes good on that commitment -- and webmasters who didn't heed the warning may see a steep drop in traffic.

Digital Marketing

What retailers think of mobile marketing

Marketers are getting the message that serving the consumer at the mobile moment should be their top priority. So are they investing mightily in mobile marketing tech? Not as much as you might expect.

Social Media

Snapchat and Twitter violate each other's personal space

Things are about to get testy between the Snapchat ghost and Twitter's birdie as the popular Internet companies invade each other's space: Twitter has launched a private group messaging feature, while Snapchat added news content.

Digital Marketing

Apple Watch: A billboard for ads on the wrist?

Questions abound over how Apple's Watch will function when it's released later this year. But here's one feature: It will be able to serve ads, based on the location of wearers and their purchases.

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Blog Posts

Why there’s more to content marketing ROI than just numbers

Most brands are producing more content than ever before. Even those still operating predominantly in campaign mode are finding social media demands an always-on content pipeline.

Jacki James

strategic planner, Zuni

Six lessons from Mobilegeddon

Google’s Mobilegeddon is the lesson many big companies and their marketers are learning the hard way.

Rob Marston

Managing director, Zeus Unwired

Against Net Promoter: A new way of interpreting the customer data deluge

One thing that frustrates marketers is the sloppy use of digital research.

Jason Juma-Ross

lead partner, PwC Digital Intelligence

The next Advertising medium is Augmented Reality, Just when individuals thought promotions couldn't get any more interactive and close to...

Siddhu

The old billboard gets the flick as digital OOH advertising takes over

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Augmented Reality is the most immersive and interactive medium at today and that works for all kinds of real world requirements. It allow...

Siddhu

Sunny Queen launches egg-citing augmented reality collectible cards

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It's really helpful that you were able to share this kind of information in order for some people to know on what is this kind of word re...

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It's time for CMOs to embrace ‘agile’ as a noun - Technology chief - CMO Australia

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You nailed it Mark, not nice, not popular but true.

CruiseFactoryData

CMO Council: Marketers lack right customer metrics for digital transformation

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An insightful post and I wholeheartedly agree that without clearly defined business goals any content strategy will be ineffective. The d...

Alastair Kane

Why there’s more to content marketing ROI than just numbers

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