There's nothing like a brand-new medium to put marketing departments into overdrive, and it would be hard to find a better example than the recent, rapid-fire arrival of live-stream video apps Meerkat and Periscope.
Here's an idea for the next version of Twitter that might crystallize the service's value: The Twitter Daily Favorite.
The Internet of Things is really an Internet of data about things, and combining that information with other kinds of knowledge could add to its impact.
Marketers in the Asia Pacific value the smartphone more highly than marketers in other areas of the world, according to research released by Adobe.
Marketers are getting the message that serving the consumer at the mobile moment should be their top priority. So are they investing mightily in mobile marketing tech? Not as much as you might expect.
Uber is joining forces with Carnegie Mellon University to open a research center that will develop self-driving cars, expanding its business in a new direction and opening a potential rift with Google.
Things are about to get testy between the Snapchat ghost and Twitter's birdie as the popular Internet companies invade each other's space: Twitter has launched a private group messaging feature, while Snapchat added news content.
Amazon has pulled the plug on its Wallet app, a service the company launched in beta six months ago to dip its toes into the burgeoning area of mobile payments.
Questions abound over how Apple's Watch will function when it's released later this year. But here's one feature: It will be able to serve ads, based on the location of wearers and their purchases.
While many activities have migrated online, Facebook is still eager to know how its users shop in physical stores.
Pizza Hut has come to the rescue of its indecisive customers, and developed an app to predict which pizza they most desire.
Twitter, hungry for new data to fuel its targeted advertising, will start looking at what other apps its users have downloaded.
TripAdvisor has employed personalisation and gamification techniques to attract and retain visitors to its travel recommendation website, according to the company’s director of partnerships APAC.
Pandora, the algorithmic music radio app, is not afraid of its competitors in on-demand streaming like Spotify and Apple-owned Beats Music, because it has better feedback data than them, the company claims.
Marketers must make smart use of technology to create powerful ad experiences for consumers, according to GroupM global chief digital officer, Rob Norman.
Yahoo is acquiring the video advertising platform BrightRoll for $640 million, in a move that could help to offset declines in its traditional display ad business.
The Western Australian Museum has brought together the physical and digital experience consumers can have of its newly opened National Anzac Centre with a mobile-optimised website that interacts with the Albany, WA site.
Microsoft will continue to sell low-end phones with the Nokia brand and has licensed the brand for these type of devices.
Apple Pay launches on Monday in the U.S., giving buyers new technology to make in-store and online payments possible with NFC-ready iPhone 6 and iPhone 6 Plus smartphones by simply using Touch ID.
As Snapchat looks to pay the bills, CEO, Evan Spiegel, says the messaging app will include advertising "soon".
New features in iOS 8 will help CMOs reimagine their mobile apps to better reach iPhone and iPad customers in the critical "mobile moment" -- a small window of opportunity to pitch a marketing message effectively. For CIOs with in-house app-making factories, it's time to get busy.