Mobile

Digital Marketing

Apple Watch: A billboard for ads on the wrist?

Questions abound over how Apple's Watch will function when it's released later this year. But here's one feature: It will be able to serve ads, based on the location of wearers and their purchases.

Digital Marketing

Ads are coming to Snapchat

As Snapchat looks to pay the bills, CEO, Evan Spiegel, says the messaging app will include advertising "soon".

10 ways CIOs and CMOs can tap iOS 8 for better mobile apps

New features in iOS 8 will help CMOs reimagine their mobile apps to better reach iPhone and iPad customers in the critical "mobile moment" -- a small window of opportunity to pitch a marketing message effectively. For CIOs with in-house app-making factories, it's time to get busy.

5 things the Apple Watch can and can't do

Apple's latest "one more thing" was a doozy: A high-tech watch that CEO Tim Cook hopes will "redefine what people expect" from a wearable device. The watch does much more than tell the time -- but what exactly does it do? And what can't it?

Digital Marketing

Yahoo revenue drops as ad business flounders

Yahoo reported falling sales and mixed results in its crucial advertising business on Tuesday, signaling further challenges ahead in CEO Marissa Mayer's efforts to turn around the aging company.

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When the incentives are broken, the results will eventually face the same fate. Eagerness to close sales at the expense of customer quali...

Babar Khan

Mediacom revelations shine light on industry at breaking point

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Retail Payments—The Reality ... http://bit.ly/1nSA1Zl

Philip Cohen

Amazon ditches Wallet mobile payment service

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Great article! Why the trial underachieved is quite understandable. Even marketers who are well aware about proximity marketing and how i...

Neha Mallik

Arts Centre Melbourne iBeacon trial disappoints

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Great to know that more companies are opting for live chat as a way of offering better customer service.However, I think that nowadays th...

Piper FitzG

Mizuho Bank aims for personalising digital customer service through live chat

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I like the promise of AI driving big data pulses and crunching them into meaningful data for consumption across departments. This is movi...

Hitesh Parekh

Why artificial intelligence is set to automate marketing

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