Mobile

Digital Marketing

Telefónica starts exchange for targeted mobile ads

Telecom operator Telefónica has launched the first mobile ad-exchange platform to use the operator's customer demographics and real-time location data to serve targeted mobile ads, the company said on Wednesday.

Google moves to bust Glass 'myths'

That's it. Google says it's had it with what it says are rumors and myths circulating about its entre into the wearable computer market, Google Glass.

Yahoo gets help from Yelp to fight Google

Searching on Yahoo will now deliver local business reviews from Yelp, through a partnership that could help Yahoo search compete against Google, or at least make it more useful.

Social Media

With WhatsApp, Facebook aims for immediacy

When's the last time you replied, promptly, to a message sent through Facebook? Aren't sure? Well Facebook, craving more real-time usage of its service, hopes to change that.

Social Media

Facebook gears up for its 10th birthday

Facebook will celebrate its 10th birthday on Tuesday, an occasion likely to spur an outpouring of reflection on its past and speculation about its future.

Social Media

Facebook launches mobile news app Paper

Facebook has introduced Paper, a mobile app that mixes content from a user's own feed with articles from "well-known publications" and displays it all with a new interface.

Digital Marketing

Franken presses Ford on location data collection practices

A U.S. Senator Tuesday pressed Ford for information on its in-car data collection practices, citing recent boasts by a marketing executive at the automaker that it can monitor drivers via integrated navigation system.

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Google+ Guide

From “hangouts” to “communities,” Google+ has a lot to offer to brands looking to engage ...

Yes good but Forrester is #latetotheparty on making customer engagement about context and also see @tellagence

Steve Ardire

Why it's time to make customer engagement about context, not campaigns

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Dell needs to look at it's whole customer experience through the eyes of high awareness customers. As far as I can tell, they have co...

Thomas

Dell, Expedia share how they're striving to improve customer engagement

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Great article. Its complicated; balancing a great user experience with value of business marketers and return to shareholders. Amazin...

Tim Davies

How marketers lost faith in Facebook

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Yes, it seems strange that Sport Clubs don't see the people who pay as customers...but it is. Especially in the Italian Serie A: check my...

Alessia Cocco

Thinking of fans as customers: Australian Rugby Union's data journey

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Imagine, a business actually seeing the people who pay as customers. Who'd a thought eh?

Blinky Bill of Bellingen NSW

Thinking of fans as customers: Australian Rugby Union's data journey

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