Mobile

Digital Marketing

Xero CMO reveals why we need to automate to achieve greatness

When it comes to achieving greatness, marketers need to embrace more than just the five pillars of digital marketing transformation – participation, proximity, prediction, play and purpose. They need to embrace automation.

Digital Marketing

How marketers can seize the mobile moment

Marketers and advertisers shudder when they think about the great consumer rush to mobile. With a smartphone's tiny screen and a mobile consumer's fleeting attention span, marketers face an enormous challenge capitalizing on mobility.

Digital Marketing

How wearables will shape the future of mobile payments

Last week, at the Wearable World Congress in San Francisco, executives from Capital One, MasterCard and PayPal participated in an animated discussion about the future of mobile payments and explained why wearable technology is an important part of their companies' game plans.

Social Media

Tweets now appear in Google search results

Performing a search on Google now also displays relevant tweets from Twitter. The integration will widely distribute Twitter content beyond its own site and is also aimed at adding a new real-time element to Google search results.

Digital Marketing

Google looks set to join the 'buy' button trend

Google will include a "buy" button in its search results on mobile devices in the coming weeks, said a report on Friday in the Wall Street Journal, a move that could give online shoppers an easier way to buy products on small screens.

Digital Marketing

Are you ready for Google's Mobilegeddon on Tuesday?

Google said in February that it was going to make mobile-friendliness matter more to its search-engine rankings. On Tuesday, it makes good on that commitment -- and webmasters who didn't heed the warning may see a steep drop in traffic.

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Blog Posts

The hidden cost of organisation silos

How do you design and deliver exceptional customer experience in an organisation that still behaves in functional silos?

Graham Winter

Australian psychologist and author

Three killer strategies for data-driven audience targeting

Audience targeting is becoming an increasingly sophisticated art through data. Here, we look at three ways you can drive better engagement through different types of data assets and sources.

Michael Bird

CEO, Social Garden

Artificial intelligence, machine learning and the science of customer engagement

There is no let up for today’s CMO who needs to be the master of an ever-increasing variety of trades. Digital changed the game years ago, and now the CMO must be a skilled publisher, technologist and data analyst.

Yes. But on this issue there seems to be concensus between the fringe and the majority. Here is the industry peak body singing from the...

Paul Smith

CMO interview: Marketing the wool off a sheep’s back

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Social media has become common ground where brands and customers meet and greet and due to its increasing popularity users becomes demand...

Alex Martin

Marketers struggle to provide an enriching and engaging experience

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is this a joke?

andre veerhuis

Ticketek: Modern marketing strategy is about treating people as people

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can you provide Top 10 public relations agencies in Australia

Ethan437

6 ways marketers are using technology in content marketing

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Very true about start-ups changing the mentality of marketing. Ultimately, being quick, and adaptive is a great way to get ahead.

Estia

Are startups disrupting the traditional business model?

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