There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
When it comes to achieving greatness, marketers need to embrace more than just the five pillars of digital marketing transformation – participation, proximity, prediction, play and purpose. They need to embrace automation.