Mobile

Digital Marketing

Yahoo revenue drops as ad business flounders

Yahoo reported falling sales and mixed results in its crucial advertising business on Tuesday, signaling further challenges ahead in CEO Marissa Mayer's efforts to turn around the aging company.

Social Media

Facebook tries to limit over-sharing

Facebook users annoyed with posts from their friends about what songs they're listening to or which earrings they want will soon have less to complain about.

Digital Marketing

Coming soon to a fridge near you -- targeted ads

Targeted advertisements are headed to smart fridges, smart thermostats and other Internet-connected devices, raising potentially new privacy issues for consumers who use those products.

Digital Marketing

Fly Buys to push personalised offers with VMob platform

Loyalty New Zealand, operators of Fly Buys, are set to roll-out Kiwi mobile marketing firm VMob's platform to provide highly personalised loyalty content, offers and information directly to customer smartphones in real time.

Supporting Association

Featured Whitepapers

The marketing automation part is critical. A platform that adjusts and adapts the campaign (in-store or otherwise) in accordance to the c...

Babar Khan

Deloitte describes four-step model for customer-led marketing

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A great read, good to see cloud-based Sage CRM impacting world-leading organisations like Nissan Motorsport. I reckon Nissan will defi...

Sukesh Ned

Nissan Motorsport revs up sponsorships with CRM

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We at SimplyCast.com strongly believe that marketing is dead and this the age of personalized communication. Automation is only the first...

Saeed ElDarahali

Interview: Marketo CEO Phil Fernandez on customer expectations and competition

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1000% agreed. http://www.leadmd.com/blog/2014/04/24/the-marketing-automation-skills-gap - its the biggest barrier and the number one ins...

Justin Gray

Interview: Marketo CEO Phil Fernandez on customer expectations and competition

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Totally agree “The skills needed to operate a modern customer engagement and digital marketing platform, to design customer journeys and ...

Rajesh Talele

Interview: Marketo CEO Phil Fernandez on customer expectations and competition

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