Mobile

Digital Marketing

What retailers think of mobile marketing

Marketers are getting the message that serving the consumer at the mobile moment should be their top priority. So are they investing mightily in mobile marketing tech? Not as much as you might expect.

Social Media

Snapchat and Twitter violate each other's personal space

Things are about to get testy between the Snapchat ghost and Twitter's birdie as the popular Internet companies invade each other's space: Twitter has launched a private group messaging feature, while Snapchat added news content.

Digital Marketing

Apple Watch: A billboard for ads on the wrist?

Questions abound over how Apple's Watch will function when it's released later this year. But here's one feature: It will be able to serve ads, based on the location of wearers and their purchases.

Digital Marketing

Ads are coming to Snapchat

As Snapchat looks to pay the bills, CEO, Evan Spiegel, says the messaging app will include advertising "soon".

10 ways CIOs and CMOs can tap iOS 8 for better mobile apps

New features in iOS 8 will help CMOs reimagine their mobile apps to better reach iPhone and iPad customers in the critical "mobile moment" -- a small window of opportunity to pitch a marketing message effectively. For CIOs with in-house app-making factories, it's time to get busy.

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I love the article and feel it's right on. Only thing I don't agree with is ..'“If a marketer starts to pigeon-hole themselves as just b...

Scott Sundheim

CMO to CEO: Virgin’s David Scribner talks growth

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Kind of ironic this was posted on the day that Target closed in my home town. They obviously didn't get customer experience in Canada.

Carol Wain

Target: Emotional social vital to customer experience management

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Absolutely. Digital redistributes but not very evenly. The paradox is that it both democratises AND creates "winner takes all'. What I ca...

marianne doczi

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

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Splinter groups are always unhappy about something. It's what they do. :)

anonymous

CMO interview: Marketing the wool off a sheep’s back

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There's definitely a fine line between delivering a highly personalized customer experience that customers appreciate and one in which th...

Angela Sanfilippo

How eBay unlocks customer data DNA

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