Mobile

Digital Marketing

Ads are coming to Snapchat

As Snapchat looks to pay the bills, CEO, Evan Spiegel, says the messaging app will include advertising "soon".

10 ways CIOs and CMOs can tap iOS 8 for better mobile apps

New features in iOS 8 will help CMOs reimagine their mobile apps to better reach iPhone and iPad customers in the critical "mobile moment" -- a small window of opportunity to pitch a marketing message effectively. For CIOs with in-house app-making factories, it's time to get busy.

5 things the Apple Watch can and can't do

Apple's latest "one more thing" was a doozy: A high-tech watch that CEO Tim Cook hopes will "redefine what people expect" from a wearable device. The watch does much more than tell the time -- but what exactly does it do? And what can't it?

Digital Marketing

Yahoo revenue drops as ad business flounders

Yahoo reported falling sales and mixed results in its crucial advertising business on Tuesday, signaling further challenges ahead in CEO Marissa Mayer's efforts to turn around the aging company.

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Featured Whitepapers

Intelligent Traffic Management

Communications service providers (CSPs) are struggling with an explosion of data traffic resulting from increased ...

CMO INDUSTRY SURVEY 2014

There’s a monumental shift occurring in marketing leadership across Australia, if you haven’t noticed. And ...

Top-tier content marketing

This white paper is for marketing professionals who are already implementing content marketing, and are ...

Can't say it better myself.Content marketing definitely peaked this year, mainly because of the updates and algorithms dished out by Goog...

Al Gomez

5 predictions on content marketing trends and strategy in 2015

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Great article and really interesting to hear what Tourism Australia are doing with VR. It's a shame though that there's no mention of the...

Dom Raban

Why virtual reality is opening a new world for customer interaction

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And who will replace all these CMOs? What are the attributes, qualifications, employment histories, age ranges, genders, etc. of the inco...

Mike

IDC: One-quarter of CMOs will be replaced each year to 2018

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I believe that this forecast is on target for 2015. In regards with our website traffic, tablet and smartphone users have so far outnumbe...

Hitesh Parekh

Report: Phablets will represent one-quarter of all smartphone traffic in 2015

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Yeah, they did this before, Mazda and Nissan thrashed the V8's so they changed the rules to keep them out. They took the class system ou...

RJ

V8 Supercars rebrand aimed at attracting new fans to the sport

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