TripAdvisor has employed personalisation and gamification techniques to attract and retain visitors to its travel recommendation website, according to the company’s director of partnerships APAC.
Pandora, the algorithmic music radio app, is not afraid of its competitors in on-demand streaming like Spotify and Apple-owned Beats Music, because it has better feedback data than them, the company claims.
Marketers must make smart use of technology to create powerful ad experiences for consumers, according to GroupM global chief digital officer, Rob Norman.
Yahoo is acquiring the video advertising platform BrightRoll for $640 million, in a move that could help to offset declines in its traditional display ad business.
The Western Australian Museum has brought together the physical and digital experience consumers can have of its newly opened National Anzac Centre with a mobile-optimised website that interacts with the Albany, WA site.
Microsoft will continue to sell low-end phones with the Nokia brand and has licensed the brand for these type of devices.
Apple Pay launches on Monday in the U.S., giving buyers new technology to make in-store and online payments possible with NFC-ready iPhone 6 and iPhone 6 Plus smartphones by simply using Touch ID.
As Snapchat looks to pay the bills, CEO, Evan Spiegel, says the messaging app will include advertising "soon".
New features in iOS 8 will help CMOs reimagine their mobile apps to better reach iPhone and iPad customers in the critical "mobile moment" -- a small window of opportunity to pitch a marketing message effectively. For CIOs with in-house app-making factories, it's time to get busy.
Apple's latest "one more thing" was a doozy: A high-tech watch that CEO Tim Cook hopes will "redefine what people expect" from a wearable device. The watch does much more than tell the time -- but what exactly does it do? And what can't it?
Apple has struck deals with Visa, Mastercard and American Express as part of plans to enable smartphone payments through the launch of a mobile wallet, according to reports.
Facebook's quarterly sales rose 61 per cent on the strength of mobile advertising, the company said Wednesday.
Yahoo has reached an agreement to acquire Flurry, a mobile analytics company, as part of a push to grow its advertising revenue within its mobile products.
If imitation is the sincerest form of flattery, Apple has been flattering competitors for years. The company has famously copied, redesigned and reimagined many more products and services than it has ever invented.
Yahoo reported falling sales and mixed results in its crucial advertising business on Tuesday, signaling further challenges ahead in CEO Marissa Mayer's efforts to turn around the aging company.
How can something be a secret if all your Facebook friends see it?
Five Australian startups have been selected to partner with Cadbury, belVita biscuits and other Mondelēz International brands after winning a competitive pitch process.
Google has big hopes for its Glass head-mounted computer, chief among them a desire to make the unit smaller and more comfortable to wear.
Expected news around smartwatches, health systems and Android-connected devices at Google's I/O conference, which starts on Wednesday (US time), is sure to draw attention from consumers as the search giant tries to connect a wide range of home and personal devices.
Yahoo has released an Android personalisation app that could give the company a stronger foothold in mobile contextual search.
Facebook has launched a new photo- and video-sharing app called Slingshot that's aimed squarely at popular cool-kid Snapchat.