A mysterious, massive Amazon locker in San Francisco is not filled with drones, but is part of a marketing campaign with Nissan.
Digital Marketing
Loyalty New Zealand, operators of Fly Buys, are set to roll-out Kiwi mobile marketing firm VMob's platform to provide highly personalised loyalty content, offers and information directly to customer smartphones in real time.
Social Media
Facebook will extend its advertising business by distributing ads from its marketers to third-party mobile apps.
Social Media
Twitter on Tuesday turned in some healthy sales figures for the first quarter, though its net loss grew substantially compared to last year.
Digital Marketing
Lord & Taylor's mobile app lets customers scan photos in print ads and buy the items with their smartphones, without ever going to the retailer's website.
Social Media
Facebook reported a nice 72 percent boost in sales for the first quarter, as the company continues to make strides expanding its advertising business on mobile devices.
Digital Marketing
Mobile users of Google's search and YouTube service will soon see more targeted ads that take them straight to the installation pages for advertisers' mobile apps.
Digital Marketing
Telecom operator Telefónica has launched the first mobile ad-exchange platform to use the operator's customer demographics and real-time location data to serve targeted mobile ads, the company said on Wednesday.
That's it. Google says it's had it with what it says are rumors and myths circulating about its entre into the wearable computer market, Google Glass.
Social Media
Chinese e-commerce giant Alibaba Group is investing US$215 million to acquire a minority stake and a seat in the board of Tango, a mobile messaging app from the U.S.
Searching on Yahoo will now deliver local business reviews from Yelp, through a partnership that could help Yahoo search compete against Google, or at least make it more useful.
Wi-Fi is largely a given in today's homes and office buildings. Increasingly, though, retailers, schools and specialty shops are getting into the mix. Here four firms discuss the philosophy behind their free Wi-Fi.
Digital Marketing
SAP and BMW have created a prototype that uses SAP's HANA in-memory database platform to send personalized services and offers to people as they drive around in their cars.
People will one day depend on wearable computers to monitor not just their activities but a myriad of data about their health, making the devices basically like a sixth sense.
Social Media
When's the last time you replied, promptly, to a message sent through Facebook? Aren't sure? Well Facebook, craving more real-time usage of its service, hopes to change that.
What's the etiquette for using Google Glass in public? The answers aren't always obvious, so Google has provided some tips.
Digital Marketing
Philips is piloting an intelligent supermarket lighting system that can help shoppers find their groceries based on their location in the store, the company said Monday.
Digital Marketing
A growing number of brick-and-mortar businesses, eager to learn more about what goes on inside their walls, are turning to new technology to gather data from people's mobile phones.
Digital Marketing
Although UK supermarket chain, ASDA, sees mobile as a disruptive force to its business model, the retailer's head of insight and pricing believes that if too many different players make a 'land grab' for the customer it could kill all future interaction.
Digital Marketing
A Ford executive told U.S. Sen. Al Franken (D-Minn.) that the automaker does not collect or share location data from cars without the operator's explicit permission.
Social Media
LinkedIn is shutting down Intro, its recently launched mobile service for connecting people over email, that raised security concerns.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
