PayPal chief joins Facebook to strengthen mobile messaging

Facebook is looking to build new messaging experiences for its apps

David Marcus, formerly PayPal's president, now head of mobile messaging at Facebook.
David Marcus, formerly PayPal's president, now head of mobile messaging at Facebook.

A stronger set of features, possibly including payments, might be coming to Facebook's messaging properties now that former PayPal president David Marcus has come to work for the social network.

Both Facebook and eBay, which owns PayPal, said Monday that Marcus, who headed PayPal's mobile payments, would be joining Facebook as head of mobile messaging. eBay did not say who would be replacing him at PayPal.

Facebook's hiring of Marcus represents a serious investment by the company to strengthen its messaging software. Facebook did not say what improvements specifically might be coming, but it's clear the company is looking to further expand the use of its messaging apps, and maybe introduce monetization features.

"We're excited by the potential to continue developing great new messaging experiences that better serve the Facebook community and reach even more people, and David will be leading these efforts," Facebook said in its announcement.

Messaging has grown to become an important part of Facebook's service. Some 12 billion messages are sent through Facebook daily, according to the company. Messenger, Facebook's standalone messaging app, is also used now by more than 200 million people every month -- just under one-fifth of Facebook's total user base.

Not all of those people are going there by choice. In April, Facebook said it was stripping messages from its iOS and Android apps, forcing users instead to install the Messenger app.

With Marcus, Facebook might be looking to make Messenger more of a go-to destination.

And, if Facebook wants to get more money flowing through the app, hiring Marcus seems to be a smart move. "As the head of PayPal, David helped to make a great business better, reinvigorating product design and innovation and energizing the team to deliver compelling consumer experiences," said eBay President and CEO John Donahoe.

"I'm looking forward to getting my hands dirty again attempting to build something new and meaningful at scale," Marcus said in a LinkedIn post.

Facebook is becoming more active in mobile messaging with other apps, too, having recently purchased WhatsApp, and it also has a new photo messaging app coming. But Marcus will be responsible only for building and scaling Messenger, a Facebook spokeswoman said.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

The most desirable customers you’ve overlooked

“What will really move the needle?” This is a question that keeps leaders awake at night. And at the intersection of some of their top priorities – finding pockets of growth, redefining the customer experience, and making an emotional impact – lies a latent market: Their diverse customers.

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Thanks for the great article Jodie, agree many boards and senior execs are operating in outdated modes, just as we need some reverse soci...

sharyn

Change across the board: Why boards need to digitally evolve - Data-driven marketing - CMO Australia

Read more

I'm looking forward to Marketo moving toward providing these type of engagement metrics. The vision is there - what happens next to the p...

Emily Dick

Marketo CEO: Stop using outdated metrics, start basing marketing on engagement

Read more

Latest Podcast

More podcasts

Sign in