PayPal chief joins Facebook to strengthen mobile messaging

Facebook is looking to build new messaging experiences for its apps

David Marcus, formerly PayPal's president, now head of mobile messaging at Facebook.
David Marcus, formerly PayPal's president, now head of mobile messaging at Facebook.

A stronger set of features, possibly including payments, might be coming to Facebook's messaging properties now that former PayPal president David Marcus has come to work for the social network.

Both Facebook and eBay, which owns PayPal, said Monday that Marcus, who headed PayPal's mobile payments, would be joining Facebook as head of mobile messaging. eBay did not say who would be replacing him at PayPal.

Facebook's hiring of Marcus represents a serious investment by the company to strengthen its messaging software. Facebook did not say what improvements specifically might be coming, but it's clear the company is looking to further expand the use of its messaging apps, and maybe introduce monetization features.

"We're excited by the potential to continue developing great new messaging experiences that better serve the Facebook community and reach even more people, and David will be leading these efforts," Facebook said in its announcement.

Messaging has grown to become an important part of Facebook's service. Some 12 billion messages are sent through Facebook daily, according to the company. Messenger, Facebook's standalone messaging app, is also used now by more than 200 million people every month -- just under one-fifth of Facebook's total user base.

Not all of those people are going there by choice. In April, Facebook said it was stripping messages from its iOS and Android apps, forcing users instead to install the Messenger app.

With Marcus, Facebook might be looking to make Messenger more of a go-to destination.

And, if Facebook wants to get more money flowing through the app, hiring Marcus seems to be a smart move. "As the head of PayPal, David helped to make a great business better, reinvigorating product design and innovation and energizing the team to deliver compelling consumer experiences," said eBay President and CEO John Donahoe.

"I'm looking forward to getting my hands dirty again attempting to build something new and meaningful at scale," Marcus said in a LinkedIn post.

Facebook is becoming more active in mobile messaging with other apps, too, having recently purchased WhatsApp, and it also has a new photo messaging app coming. But Marcus will be responsible only for building and scaling Messenger, a Facebook spokeswoman said.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is AI on course to take over human creativity?

Computers and artificial intelligence have come along at an exponential rate over the past few decades, from being regarded as oversized adding machines to the point where they have played integral roles in some legitimately creative endeavours.

Jason Dooris

CEO and founder, Atomic 212

Are you leading technology changes or is technology leading you?

In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?

Jean-Luc Ambrosi

Author, marketer

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Online brands are increasingly becoming important. It’s essential that all your digital assets have brand values that are in sync with th...

R6S Marketing Agency

Predictions: 16 digital marketing trends for 2016

Read more

Oracle is toothless, it has zero. They don't understand what AI is.

Ilya Geller

Exclusive CMO interview: Where Oracle is heading with AI in marketing

Read more

The concept of liquid expectations is on the rise, and happy customer experience directly relates to the ease of finding a solution. Most...

Karanbir Singh

New digital trends report predicts a year of liquid customer expectations and design thinking

Read more

Great article, Thanks for sharing with us. I would like to recommended list of top customer loyalty software for small to large scale of ...

Matts Frigian

How brands are ramping up customer loyalty program spending in 2017

Read more

“We’re in an arms race for finite attention.”What a statement that is. I am so glad that someone of Steve's caliber comes out about the m...

Peter Strohkorb

Marketo CEO: Ditch the volume game, focus on value

Read more

Latest Podcast

More podcasts

Sign in