Foursquare's Swarm becomes the new app for check-ins

Foursquare's existing app gives check-ins the boot as it prepares for an overhaul.

Foursquare has made good on its plans to spin off location-based check-ins to a separate app, called Swarm.

The new Swarm app is available now for iOS and Android. It allows users to check into nearby points of interest and see which other friends are nearby, just like with the existing Foursquare app.

One thing that has changed, however, is the "mayorship" system, which previously rewarded Foursquare users for frequently visiting a business. Instead of having a single mayor for each location, Swarm's mayorships will be based on circles of friends, so each location can have multiple mayors.

But Swarm offers some new features as well. "Neighborhood sharing" lets friends know when the user is nearby without having to check into a specific location. Users can also create "plans," allowing friends to coordinate on what they plan to do later.

Currently, similar check-in and friend-finding functionality is available through the existing Foursquare app, but that'll change this summer. Foursquare plans to remove check-ins from its main app, which will evolve into a recommendation service for nearby places of interest.

In other words, Foursquare will become a more solitary experience, aimed at telling users where they should go to eat, drink or pass the time. But it'll be powered, in part, by the social aspects of Swarm, which is focused on sharing whereabouts with friends.

By splitting its app in two, Foursquare is following the "unbundling" trend toward single-purpose social apps, rather than having one app that tries to do everything. Facebook has been leading the way on this front, having bought kept the photo sharing app Instagram and the messaging app WhatsApp as separate services after their respective acquisitions. The strategy is a response to standalone apps such as Line and Snapchat, which have managed to steal time and attention away from larger social networks.

In a blog post, Foursquare said many of the "playful" aspects of Swarm, such as mayorships and stickers, are still a work in progress. The company also said that it's still working on a Windows Phone version, which should be ready later this summer.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

The most desirable customers you’ve overlooked

“What will really move the needle?” This is a question that keeps leaders awake at night. And at the intersection of some of their top priorities – finding pockets of growth, redefining the customer experience, and making an emotional impact – lies a latent market: Their diverse customers.

Really inspiring !

Goldenboy Media

Jaywing sets sights on Australian growth with digital and data-driven agency model

Read more

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Thanks for the great article Jodie, agree many boards and senior execs are operating in outdated modes, just as we need some reverse soci...

sharyn

Change across the board: Why boards need to digitally evolve - Data-driven marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in