Google is getting ready to roll out its own Bluetooth-based beacon technology, letting apps and web services pinpoint your exact location.
- Blackmores aims at consumer wellbeing with AI-powered Well bot
- Marketing leadership switches at PayPal, Tourism NT, HP
- Virgin Mobile CEO switches to True Local
- Report: Predictive analytics, IoT, machine learning battle it out for marketing dollars
- Interview: The business case for mixed reality in marketing
I’m sure that many of you out there have heard a lot about chat bots (aka messaging bots) recently, and the fact that they are here to stay is pretty evident by now.
An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.
Great read, thanks for posting. MR should be seen as the holy grail for marketers and brands, as it offers an unprecedented capability to...
Interview: The business case for mixed reality in marketing
what a load of shit, and what a major stuff up... the new brand device is sterile, boring and just plain bad. Would be better suited to a...
Tennis Australia unwraps new brand identity for Australian Open
Cool stuff. https://blogs.adobe.com/digita...
Design thinking: Leading with experience
Conversation commerce is a double edged sword. Do it right and it can create customer delight. Do it wrong and it can lose customers.
Why conversational commerce is going to reshape customer engagement
I liked how Kmart decided on what to source- by placing a notional or real camera in the place of use, seeing what is touched the most in...
Kmart CEO details priorities to turn Target around
In the 11th and final episode of the Closing the Gap podcast series, produced by Brandhook, Asahi Beverages’ former marketing strategy director, Darryn Wallace, chats about delivering a true ROI on marketing programs.
- 14 October 2015
- Play podcast